際際滷

際際滷Share a Scribd company logo

Bsa update

Download as PPTX, PDF
Rachelle Sokan
Rachelle Sokan

The document provides updates on the speakers and content for Day 2 of the BSA Conference. It outlines the general presentation guidelines and then provides details on the topics and speakers for several sessions: Invodo will discuss video strategy; QR Codes will be presented by Parrish Gust of RR Donnelly; Photography and Operational Data will be a session; and there are updates provided on sessions for Search, Words Matter, and Content Enrichment. The document raises some open questions for the conference organizers around running through the agenda details, communication/marketing of the conference, attendance estimates, and clarification on roles in opening certain sessions.

1 of 6
Download to read offline
BSA Conference Updates
Day 2 Speaker and Content Update Expectations Each session presentation will follow these general guidelines: Clear Objectives of the session Provide some research Examples/case studies How can we apply this to our business Invodo- (still determining who will attend most likely (Craig, Cuyler, Russ, Chris) Why video works Myth busters along with new research Examples - less mainstream more applicable to OP How to create a video strategy When to use video/ when not to Expert opinion on You tube videos
Day 2 Speaker and Content Update QR Codes Parrish Gust/ RR Donnelly QR codes presentation example provided was reviewed Will discuss mobile trends and more current research on QR codes How best to use this within a marketing program Provided feedback that we would like more relevant examples that will resonate with OP industry (Pepsi and Indiana Jones too mainstream) Parrish will provide an outline for his presentation so that we can gain a better comfort level Review meeting setup for end of august
Day 2 Speaker and Content Update Photography and Operational Data ( need a better session title) CONTENT DELIVERY LANDSCAPE (Steve, Paul/Dee) How it flows thru industry Photography Impact and Importance Value of Multiple Images Costco Example Examples from School Outfitters Operational Data What has changed/updates with OPIDS Why it matters
Day 2 Speaker and Content Update Search Followed up with Endecca dates might be a conflict will get back to us Alternative- SP to follow up with Google? Words Matter HON internal resource not the right fit Dates are a conflict as well Need to find an expert in the industry- Looking for ideas or do we remove topic? Put a discussion post on several content management blogs regarding recommendations Content Enrichment 3M does not believe they will be in attendance for BSA (possibly only Terry M) Following up not sure it makes sense for me to present on their case study since it we did not collaborate on the case study/project
Open Questions Will BSA have a follow up meeting with us to run through agenda times and flow of day? How is this conference being communicated and marketed? How do we know we will have the right people Presenters have asked for estimate of attendees? Will Robert and I open the session on Day 2? Agenda states Invodo to host breakfast? This was not discussed. Agenda states Invodo to also open up on day 1?

More Related Content

Bsa update

  • 2. Day 2 Speaker and Content Update Expectations Each session presentation will follow these general guidelines: Clear Objectives of the session Provide some research Examples/case studies How can we apply this to our business Invodo- (still determining who will attend most likely (Craig, Cuyler, Russ, Chris) Why video works Myth busters along with new research Examples - less mainstream more applicable to OP How to create a video strategy When to use video/ when not to Expert opinion on You tube videos
  • 3. Day 2 Speaker and Content Update QR Codes Parrish Gust/ RR Donnelly QR codes presentation example provided was reviewed Will discuss mobile trends and more current research on QR codes How best to use this within a marketing program Provided feedback that we would like more relevant examples that will resonate with OP industry (Pepsi and Indiana Jones too mainstream) Parrish will provide an outline for his presentation so that we can gain a better comfort level Review meeting setup for end of august
  • 4. Day 2 Speaker and Content Update Photography and Operational Data ( need a better session title) CONTENT DELIVERY LANDSCAPE (Steve, Paul/Dee) How it flows thru industry Photography Impact and Importance Value of Multiple Images Costco Example Examples from School Outfitters Operational Data What has changed/updates with OPIDS Why it matters
  • 5. Day 2 Speaker and Content Update Search Followed up with Endecca dates might be a conflict will get back to us Alternative- SP to follow up with Google? Words Matter HON internal resource not the right fit Dates are a conflict as well Need to find an expert in the industry- Looking for ideas or do we remove topic? Put a discussion post on several content management blogs regarding recommendations Content Enrichment 3M does not believe they will be in attendance for BSA (possibly only Terry M) Following up not sure it makes sense for me to present on their case study since it we did not collaborate on the case study/project
  • 6. Open Questions Will BSA have a follow up meeting with us to run through agenda times and flow of day? How is this conference being communicated and marketed? How do we know we will have the right people Presenters have asked for estimate of attendees? Will Robert and I open the session on Day 2? Agenda states Invodo to host breakfast? This was not discussed. Agenda states Invodo to also open up on day 1?