Baskin-Robbins Planogram

Oct 30, 20130 likes202 views

Presentation design for Baskin-Robbins stores nationwide to see how the franchise owner should use the POP materials for their stores during each quarterly campaign.

59¢ Soft
Serve Cone/
Valentine’s Day
Cakes

m enu boards and wall posters

59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010

POP Planogram

December 28
59¢ Soft Serve Cone/
Valentine’s Day Cakes
begins! Remove all
previous POP elements.

Wall Poster | sku#: BR_2009_WS001

NOTE:
Wall Poster Display Dates
Generic Cakes: 12/28-1/24, 2/15-4/4
Valentine’s Day Cakes: 1/25-2/14

Keep 59¢ Soft Serve
Cone/Valentine’s Day
Cakes POP up thru
April 4, 2010
BSK31970_1209_PL004.indd 2

11/24/09 1:49:23 PM

BSK31970 Planogram
BR Express
BR-1209_PL004
Page 2 of 4

Upr ig h t f re e ze r

59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010

Upright Freezer Decal | sku#: BR_1209_UD003

59¢ Soft
Serve Cone/
Valentine’s Day
Cakes
POP Planogram

December 28
59¢ Soft Serve Cone/
Valentine’s Day Cakes
begins! Remove all
previous POP elements.

NOTE:
If your store has a 2-door upright
freezer, display the Quarts upright
freezer decal as well.

C OUNTER

Keep 59¢ Soft Serve
Cone/Valentine’s Day
Cakes POP up thru
April 4, 2010
BSK31970_1209_PL004.indd 3

11/24/09 1:49:26 PM

BSK31970 Planogram
BR Express
BR-1209_PL004
Page 3 of 4

59¢ Soft
Serve Cone/
Valentine’s Day
Cakes

dri ve-Thru menu board

59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010

POP Planogram

December 28
59¢ Soft Serve Cone/
Valentine’s Day Cakes
begins! Remove all
previous POP elements.

Dunkin’ Donuts
Translites

Door and Wi ndow posters
READY, SET, GO!
6-7 days before promotion – Review POP materials and post
meeting notice by time clock. Call fulfillment center and /or
DCP if you need anything.
4 -5 days before promotion – Develop team meeting agenda
and manager’s script. Program POS.
3-4 days before promotion – Conduct team meeting,
complete product preparation training and POS practice.

Keep 59¢ Soft Serve
Cone/Valentine’s Day
Cakes POP up thru
April 4, 2010

1-2 days before promotion – Focus training on suggestive
selling techniques and product sampling. Take down old POP
and put up new POP at end of day.

NOTE:
Display the Valentine’s Day Cakes
window poster 1/25 - 2/14.

BSK31970_1209_PL004.indd 4

Day promotion starts – Start promotion ready to go as soon
as you open. Reinforce sampling and suggestive selling!

11/24/09 1:49:30 PM

BSK31970 Planogram
BR Express
BR-1209_PL004
Page 4 of 4

This document provides a list of display items and promotional materials available from Major Brands for the 2017 fiscal year. It includes over 150 items ranging from racks, coolers, and signage for brands like Black Box, Kim Crawford, Ravenswood, and Woodbridge. Each item is assigned an identification number and details on availability in St. Louis, Kansas City, Springfield, and Colorado markets are provided. A contact person at Major Brands is listed for questions.

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Baskin-Robbins Planogram

1. December 28 POP Planogram - BR EXPRESS STORES 59¢ Soft Serve Cone/Valentine’s Day Cakes begins! Remove all previous POP elements and replace with 59¢ Soft Serve Cone/Valentine’s Day Cakes POP. 59¢ Soft Serve Cone/Valentine’s Day Cakes December 28 – April 4, 2010 PERMANENT ELEMENTS wh at ’ s in your ki t (PO P element s will va ry by st ore ) In t e r i or E LE M ENTS Floor Stand Menu End Panel Wall Posters Upright Freezer Decal Lug-on Upright Freezer Decals The following element will remain on display during this promotion. Register Topper (For placement on BR_1209_UD004) Birthday Club Display Ganache Cakes Upright Freezer Shelf Labels Display 1/25-2/14 wh at ’ s in your ki t E XTERIOR E LE M ENTS Display 12/28-1/24, 2/15-4/4 (PO P element s will va ry by st ore ) Window Poster Window Cling Counter Menu Board Drive-Thru Extender Panel Display 1/25-2/14 Received incorrect or missing POP? Step 1: Review and update your Shop Profile by logging on to Franchisee Central and clicking on the path: Baskin-Robbins>In-Store Marketing>Survey Link. Step 2: Call Baskin-Robbins® Fulfillment Center at 1.800.321.4431 to order correct POP components. BSK31970_1209_PL004.indd 1 BR_1209_PL004 11/24/09 1:49:18 PM BSK31970 Planogram BR Express BR-1209_PL004 Page 1 of 4

2. 59¢ Soft Serve Cone/ Valentine’s Day Cakes m enu boards and wall posters 59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010 POP Planogram December 28 59¢ Soft Serve Cone/ Valentine’s Day Cakes begins! Remove all previous POP elements. Wall Poster | sku#: BR_2009_WS001 NOTE: Wall Poster Display Dates Generic Cakes: 12/28-1/24, 2/15-4/4 Valentine’s Day Cakes: 1/25-2/14 Keep 59¢ Soft Serve Cone/Valentine’s Day Cakes POP up thru April 4, 2010 BSK31970_1209_PL004.indd 2 11/24/09 1:49:23 PM BSK31970 Planogram BR Express BR-1209_PL004 Page 2 of 4

3. Upr ig h t f re e ze r 59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010 Upright Freezer Decal | sku#: BR_1209_UD003 59¢ Soft Serve Cone/ Valentine’s Day Cakes POP Planogram December 28 59¢ Soft Serve Cone/ Valentine’s Day Cakes begins! Remove all previous POP elements. NOTE: If your store has a 2-door upright freezer, display the Quarts upright freezer decal as well. C OUNTER Keep 59¢ Soft Serve Cone/Valentine’s Day Cakes POP up thru April 4, 2010 BSK31970_1209_PL004.indd 3 11/24/09 1:49:26 PM BSK31970 Planogram BR Express BR-1209_PL004 Page 3 of 4

4. 59¢ Soft Serve Cone/ Valentine’s Day Cakes dri ve-Thru menu board 59¢ Soft Serve Cone/Valentine’s Day Cakes | DECEMBER 28 – April 4, 2010 POP Planogram December 28 59¢ Soft Serve Cone/ Valentine’s Day Cakes begins! Remove all previous POP elements. Dunkin’ Donuts Translites Door and Wi ndow posters READY, SET, GO! 6-7 days before promotion – Review POP materials and post meeting notice by time clock. Call fulfillment center and /or DCP if you need anything. 4 -5 days before promotion – Develop team meeting agenda and manager’s script. Program POS. 3-4 days before promotion – Conduct team meeting, complete product preparation training and POS practice. Keep 59¢ Soft Serve Cone/Valentine’s Day Cakes POP up thru April 4, 2010 1-2 days before promotion – Focus training on suggestive selling techniques and product sampling. Take down old POP and put up new POP at end of day. NOTE: Display the Valentine’s Day Cakes window poster 1/25 - 2/14. BSK31970_1209_PL004.indd 4 Day promotion starts – Start promotion ready to go as soon as you open. Reinforce sampling and suggestive selling! 11/24/09 1:49:30 PM BSK31970 Planogram BR Express BR-1209_PL004 Page 4 of 4

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Baskin-Robbins Planogram

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Baskin-Robbins Planogram