BT Sport Internal Digital 2013
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Digital is important to BT Sport because viewers are increasingly watching sports online and on mobile devices. BT Sport launched its digital platform to provide additional sports content like live streams, catch-up videos, news, and fixtures on all devices. The launch has been successful with over 2 million website visitors and hundreds of thousands using the mobile apps, however some users have complained about lagging streams and bugs. BT Sport plans to continue improving the platform, pursue new content rights, and expand to more devices and interactive features to better compete with Sky.
BT Sport Internal Digital 2013
- 2. Why is digital important to BT Sport?
- 3. The way sport is broadcast hasnt changed much..
- 4. ..but the way we watch it has
- 5. ..and how we interact with sport on TV
- 6. June 2012 12.3 million engaged with sports content on mobiles (UK) July 2013 - 27 million UK browsers of BBC Wimbledon 2013 website (UK) July 2013 - 12.7 million unique video requests for digital BBC Wimbledon coverage (UK) 5 million Zero-TV Households in the US* * Nielsen cross-platform report Q3 2012
- 7. The changing face of Sports broadcasting
- 9. 30s 40s 50s 60s 70s 1980s 1990s 2000s 2010s BBC Broadcast Wimbledon 1966 WC Final broadcast in colour 1975 Thrilla in Manila live via satellite 1996 Tyson v Bruno first PPV 2006 WC Final broadcast in HD SKY Sports launches SKY 3D SKY GO 1954 WC Final broadcast live 1955 ITV European Cup 1983 First live match from league BT SPORT 2007 iPlayer launches 2012 London Olympics Terrestrial Satellite SKY 4K trial
- 10. BT Sport Digital Project Recap
- 11. What did we set out to achieve? Create a credible digital platform for our TV channels Offer additional, exclusive content via the digital platforms Drive broadband sales to households who do not have/want pay-tv platform
- 12. Product feature Why? In scope (for launch) Out of scope (day two) Simulcast of BT Sport channels Added benefit for subscribers, designed to reduce churn Full channel simulcast with 30- second rewind functionality Playmarking of key moments on the timeline VOD catch-up service Added benefit for subscribers, designed to reduce churn Basic VOD of any programmes BT Sport has catch-up rights for Chapterisation / playmarking of key moments on the timeline EPG Basic expectation of a sport broadcasters digital offering Basic channel listings, possible search functionality Backwards navigation to catch- up, remote record News Basic expectation of a sport broadcasters digital offering Exclusives from in-house team. Feeds from PA and possibly Lego Ability to plug in feeds from other content providers Fixtures, results and tables Basic expectation of a sport broadcasters digital offering Re-skinned Opta widgets Bespoke modules that link to relevant match previews/reports Social media integration Increases subscriber interaction, promotes brand through innovation Use of off-the-shelf Mass Relevance (or Never No) widgets Potential use of Mass Relevance API rather than widgets for a more customised experience Timeline blog for big BT Sport events Part of second-screen experience: offers an improved experience for subscribers Part of subscriber-only match centre by Aqueduct. Lighter version for non-subscribers Custom-built solution Live match statistics Part of second-screen experience: offers an improved experience for subscribers Part of match centre to be provided by Aqueduct, using Opta data Custom solution with more sophisticated integration of Opta feeds Extra live streams Added benefit for subscribers, designed to reduce churn Full live matches and digital- exclusive programming Seamless integration with channel simulcast HygienefeaturesDifferentiators
- 13. How have we done?
- 14. 864,818 downloads of the mobile app since launch (forecast 692k for Aug) - 647,545 iOS - 217,273 Android Peak of 213k unique users on the apps on Saturday 17th Aug for Liverpool v Stoke 392k digital only subscribers
- 15. 2.06m unique visitors to the website in Aug (Sky 3.9m monthly uniques 2012) Peak of nearly 262k unique visitors to website on Saturday 17th Aug 43k concurrent viewers for Fulham v Arsenal
- 16. Feedback
- 17. @INGLOURIOSBSTRD - BT sport app is fucking garbage,stream is a good 1 1/2min behind @digital_karma - @BTSport Erm, bit sexist that you specifically have a 'Women in Sport' section on your app?! Also, no #UFC content / news?! #BTSport @rlangers - @BTSport your iPad app wont load since the update. Pile of shite @barryleathem - Giving up on @btsport. Ipad app failed completely a couple of weeks ago. Now the lag on the online player is so bad it's unwatchable @YorkshireTiger - @BTSport why is the app so rubbish? Picture keeps showing 2mins ahead then flicks back? @Justice_Ste - Why is there no bt sport app on xbox live. Idiots.
- 18. @SkippyLaddd - Loving the @BTSport app @scottgoldingay - Updated BT Sport on my phone & the app icon's between 26% to 37% sharper & brighter. Made my day. ?? @emdotdee - So glad @BTSport app has been updated. Much needed tweaks make for a better experience. @GoodGuyBadMan - NOT impressed with shoddy stream quality of @SkyFootball on #SkyGo. Streaming on the @BTSport app on other hand is AWESOME! #btsport @sean__haywood - @jj_harrington1 bt sport is the way forward, you would have bummed the app! @Joshay185 @BTSport app is amazing I can now poo and watch the rugby without the door being open so I can see the tele #TweetFromTheSeat #rugby #Poohah
- 19. What next?
- 20. 2013 Pre-rolls and advertising Performance improvements iOS7 KitKat 2014 MotoGP FA Cup final End of season Season 2 starts! New platforms 2015 Champions League Rights Ashes Rights 2016 Premier League Rights Rio World Cup
- 21. New platforms New iPhone 5S and 5C due September 2013 PS4 and Xbox One Chromecast
- 22. Data visualisation Huge amounts of data available Crowded market for football MotoGP telemetry Companion app or post-match analysis
- 23. Interactive Prediction gaming Social and opinion
- 24. Video improvements Multi-screen video Pause, rewind, event highlights in timeline Downloadable programmes HTML5 and DRM
- 25. Challenges Were now in an arms race with Sky innovation Ability to react to new content rights acquisitions and technology Maintaining quality
Editor's Notes
- #3: Consumers now expect broadcasters to offer content on multiple devices and platforms
- #4: The method of creating live sports programmes hasnt changed much since the 1960s
- #5: But the way we watch it
- #6: And the way we interact with it has
- #7: London 2012 and saw a huge increase in the amount of sport consumed over digital devices and a change in the expectation of viewers. We have also seen a small but important group growing, those households without a TV
- #8: How does BT Sport fit into this world
- #9: Only a couple of years ago the broadcast environment in the UK looked like this. Then Setanta went bust. BT Sport bought ESPN. Weve seen publishers enter the market along with betting companies and smaller content producer who are also becoming distributers. Over the next few years we could see other companies enter the UK market. Global broadcasters, internet giants and possibly the clubs themselves. This has only been possible due to new digital platforms and digital rights. Many governing bodies and rights holders are trying to keep the digital rights as they sell the broadcast rights
- #10: BT Sport is the newest player in this arena but in less than year weve managed to come a very long way
- #12: These were our original aims
- #13: Some more detail of the launch scope
- #15: We are ahead of where we expected to be in terms of numbers
- #16: Viewing figures are where we would expect them to be
- #17: What do people think of the service
- #18: The negative
- #19: The positive
- #20: We now have a challenge of balancing short term goals with the long term vision
- #21: Things are going to move very quickly over the next few years. We are caught between changes in technology and new broadcast rights that BT Sport will be trying to obtain. The football season may have started but for us its now a countdown until the start of the next season. We need to have our plans in place by Christmas.
- #22: What new platforms? New iPhones announced this week. We get a lot of requests on social media for apps on PS4 and Xbox one. In fact more than for other mobile platforms like Windows phone or Blackberry. Other streaming technologies like Chromecast will start to get traction and we will need to respond.
- #23: Data visualisation is a buzz word in digital sport at the moment. You may have been unfortunate enough to come across the horrendous term Datatainment. However it is hugely popular and we have made an initial entry into the market with our Match Centre for premier league games but we will be moving this further with sports such as MotoGP.
- #24: Lots of interest in predictive and social gaming around sport, starting to takeover from fantasy league which has some flaws around keeping people involved. Another area we will look at probably for 2014/15 season.
- #25: Video is at the core of the product. Our offering is good in comparison to Sky but we will always look to improve this area.