SCSPL is a BTL specialist company that helps brands grow their market share through non-standard advertising techniques. Some of SCSPL's current clients include HDFC Bank, ICICI Bank, Axis Bank, and Tata Teleservices. SCSPL has experience conducting various BTL campaigns for its clients such as sticker campaigns on autos, printed canvases on rickshaws, branding traffic signage, danglers on vehicles, and no parking boards. The document provides examples of campaigns SCSPL has run for HDFC Bank, ICICI Bank, and Axis Bank in Bihar and Jharkhand.
The document outlines various clients and brands involved in a collaboration, including Tanishq, Anashwara Silks, and Hyderabad Fashion Week. It emphasizes a theme of change and celebration, particularly in the context of community and crafting dreams. The mention of specific campaigns and events indicates a focus on promoting diverse fashion and textile initiatives.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Imagine you had just one message, one image, one chance to capture your audiences attention. In his talk, Tim explores how constraints can actually help sharpen creativity, and why the most effective marketing often comes from simple, focused ideas. Discover how to cut through the noise, and say more by saying less.
Kenya Media Landscape 2025 By GeoPoll KenyaMoses Kemibaro
油
This presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho GeoPolls new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.
Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...Digital Xplode
油
Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.
Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047
油
These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.
The digital marketing industry is changing faster than ever and those who dont adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Digital Marketing Course by ODMTKishoreChintu1
油
Digital Marketing Course in Telugu : ODMT brings you Telugus most Advanced Digital Marketing course now upgraded with AI-powered tools and automation. Whether youre a student, job seeker, entrepreneur, or housewife our course helps you build a successful career in digital marketing using both traditional strategies (like SEO, Google Ads, YouTube) and modern AI tools (like ChatGPT, Gemeni, Claude, Grok, DeepSeek, Perplexity, Gamma, Magnific, Midjourney, and Jasper, and 100+ others). Ready to stay ahead in the AI era? Join ODMT and master the skills that recruiters are now demanding.
Note : Classes are available in English and Hindi as well
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.
Affiliate Marketing The Most Profitable Waymeeraisabel71
油
Affiliate Marketing: The Most Profitable Way explores how individuals and businesses can earn passive income by promoting products or services through affiliate links. This presentation covers the basics of affiliate marketing, key platforms, content strategies, and methods to maximize earnings. It highlights why affiliate marketing is considered one of the most cost-effective and scalable monetization models, especially for bloggers, influencers, and digital creators.
Beyond Backlinks How Quality Blogger Outreach Builds Brand EquityBlogger Outreach
油
Discover how quality blogger outreach goes beyond link building to shape brand equity. This approach builds trust, enhances brand perception, and drives authentic engagement through credible voices. Learn how strategic partnerships with niche bloggers can elevate your brands reputation, visibility, and long-term value in todays content-driven digital landscape.
a.network - Brand Trust Index - Retail ReportAListDaily
油
Ayzenberg Group, the company responsible for the industrys leading Index of earned media values, is releasing more research designed to help the industry face modern marketing challenges. The Ayzenberg Brand Trust Index (the [a] BTI) brings a scientific approach to quantifying and building brand trust.
Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.
Search is no longer just about rankingits about being retrieved. As AI-driven search engines like Googles AI Overviews, ChatGPT Browse, and Perplexity rewrite how content is discovered, marketers must rethink how they structure and phrase information on the web. In this tactical, insight-packed Master Class, SEO and AI advisor Carolyn Shelby shows you how large language models (LLMs) actually process your contentand what to change right now to ensure your brand is surfaced, cited, and trusted in generative search results. Youll learn how to align with prompt language, signal relevance semantically, and build content architectures that outperform traditional SEO formats. Whether you're optimizing blog posts, landing pages, or product content, this is your blueprint for becoming the brand AI cant ignore.
Key Takeaways:
Learn how large language models (LLMs) retrieve and interpret web contentand why structure and clarity now outweigh traditional SEO signals.
Discover how to align your content with AI prompts using headings, lists, semantic cues, and user-language matching for maximum retrievability.
Get a practical framework for auditing and refactoring existing content to improve inclusion in AI Overviews, ChatGPT, and Perplexity results.
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel FamousAvinash Chandra
油
Instagram SEO is no longer optionalit's the key to being found by your ideal audience without relying solely on paid ads. In this blog, we break down everything you need to know about optimizing your Instagram presence to maximize organic reach and engagement. From setting up a keyword-rich profile that communicates who you are, to crafting captions that naturally rank for search terms, this post is your guide to treating Instagram like the discovery engine it has become. Learn how to structure your bio with searchable keywords, select hashtags strategically using a mix of broad and niche tags, and make the most of alt text and location tagging to increase visibility. Understand how Instagrams algorithm favors engagement signals like saves, shares, and commentsand how to encourage them. We also dive into the overlooked but powerful SEO value of Reels and video content, including how keywords in your transcripts and on-screen text impact discovery. If youve ever felt stuck wondering why your content isnt getting the traction it deserves, it might not be your contentit might just be that it's not optimized for search. This blog walks you through practical tips on how to analyze whats working using Instagram Insights, how to improve your post discoverability through smart formatting, and how to turn your profile into a lead-generating machine. With Instagram increasingly functioning like a visual search engine, the brands that optimize are the ones that stand out. Whether you're a creator, small business, or marketer, this post will help you rank better, reach more people, and grow faster. No fluffjust actionable Instagram SEO strategies you can start using today.
AI wont save your marketing team from bad processes, weak ideas, or generic content. In fact, it might make them worse. Like any tool, AI is only a game-changer to the extent that you understand where it excels and where it serves up polished mediocrity. In this keynote, youll get a practical, grounded understanding of what AI is doing under the hood and walk away with an AI strategy framework that boosts your productivity and polish without sacrificing originality or authenticity.
Key Takeaways:
1. How to use generative AI in a way that accomplishes your goals and enhances your output
2. How to create an AI strategy for your marketing organization using a memorable, versatile model
3. How to build workflows around AI's critical strengths, and mitigate the risks of incorporating bad or false information
Cotton bedsheets are popular for their breathability, softness, and durability, making them a comfortable and versatile choice for bedding. They are known for keeping you cool in the summer due to their ability to allow air circulation and wick away moisture. Cotton also tends to get softer with each wash.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
UAE Pharmacy Digital Market 2025 - RankabilityRankability
油
This presentation explores the digital landscape of the UAE pharmacy sector in 2025, focusing on SEO performance, online visibility, and market dynamics. Based on in-depth research using SEMrush, Google Search Console, and Ahrefs, the report highlights:
- Search trends for pharmacy-related keywords across the UAE
- Competitive analysis of top players like Life Pharmacy, Aster Pharmacy, and BinSina
- CPC data and keyword difficulty insights for paid and organic search
- Local SEO dominance through Googles Local-3-Pack
- Opportunities in the online pharmacy and medicine delivery space
- Technical and content strategies driving success (and failure)
- Emerging trends including AI-driven support, mobile-first indexing, and multilingual content demand
Perfect for digital marketers, pharmacy executives, and SEO professionals aiming to understand how digital transformation is reshaping healthcare retail in the Middle East.
Imagine you had just one message, one image, one chance to capture your audiences attention. In his talk, Tim explores how constraints can actually help sharpen creativity, and why the most effective marketing often comes from simple, focused ideas. Discover how to cut through the noise, and say more by saying less.
Kenya Media Landscape 2025 By GeoPoll KenyaMoses Kemibaro
油
This presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho GeoPolls new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.
Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
Unlock Your Brands Potential with the Best Social Media Marketing Agency in ...Digital Xplode
油
Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.
Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047
油
These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.
The digital marketing industry is changing faster than ever and those who dont adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Digital Marketing Course by ODMTKishoreChintu1
油
Digital Marketing Course in Telugu : ODMT brings you Telugus most Advanced Digital Marketing course now upgraded with AI-powered tools and automation. Whether youre a student, job seeker, entrepreneur, or housewife our course helps you build a successful career in digital marketing using both traditional strategies (like SEO, Google Ads, YouTube) and modern AI tools (like ChatGPT, Gemeni, Claude, Grok, DeepSeek, Perplexity, Gamma, Magnific, Midjourney, and Jasper, and 100+ others). Ready to stay ahead in the AI era? Join ODMT and master the skills that recruiters are now demanding.
Note : Classes are available in English and Hindi as well
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.
Affiliate Marketing The Most Profitable Waymeeraisabel71
油
Affiliate Marketing: The Most Profitable Way explores how individuals and businesses can earn passive income by promoting products or services through affiliate links. This presentation covers the basics of affiliate marketing, key platforms, content strategies, and methods to maximize earnings. It highlights why affiliate marketing is considered one of the most cost-effective and scalable monetization models, especially for bloggers, influencers, and digital creators.
Beyond Backlinks How Quality Blogger Outreach Builds Brand EquityBlogger Outreach
油
Discover how quality blogger outreach goes beyond link building to shape brand equity. This approach builds trust, enhances brand perception, and drives authentic engagement through credible voices. Learn how strategic partnerships with niche bloggers can elevate your brands reputation, visibility, and long-term value in todays content-driven digital landscape.
a.network - Brand Trust Index - Retail ReportAListDaily
油
Ayzenberg Group, the company responsible for the industrys leading Index of earned media values, is releasing more research designed to help the industry face modern marketing challenges. The Ayzenberg Brand Trust Index (the [a] BTI) brings a scientific approach to quantifying and building brand trust.
Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.
Search is no longer just about rankingits about being retrieved. As AI-driven search engines like Googles AI Overviews, ChatGPT Browse, and Perplexity rewrite how content is discovered, marketers must rethink how they structure and phrase information on the web. In this tactical, insight-packed Master Class, SEO and AI advisor Carolyn Shelby shows you how large language models (LLMs) actually process your contentand what to change right now to ensure your brand is surfaced, cited, and trusted in generative search results. Youll learn how to align with prompt language, signal relevance semantically, and build content architectures that outperform traditional SEO formats. Whether you're optimizing blog posts, landing pages, or product content, this is your blueprint for becoming the brand AI cant ignore.
Key Takeaways:
Learn how large language models (LLMs) retrieve and interpret web contentand why structure and clarity now outweigh traditional SEO signals.
Discover how to align your content with AI prompts using headings, lists, semantic cues, and user-language matching for maximum retrievability.
Get a practical framework for auditing and refactoring existing content to improve inclusion in AI Overviews, ChatGPT, and Perplexity results.
Instagram SEO Hack: How to Get Found, Followed, and Finally Feel FamousAvinash Chandra
油
Instagram SEO is no longer optionalit's the key to being found by your ideal audience without relying solely on paid ads. In this blog, we break down everything you need to know about optimizing your Instagram presence to maximize organic reach and engagement. From setting up a keyword-rich profile that communicates who you are, to crafting captions that naturally rank for search terms, this post is your guide to treating Instagram like the discovery engine it has become. Learn how to structure your bio with searchable keywords, select hashtags strategically using a mix of broad and niche tags, and make the most of alt text and location tagging to increase visibility. Understand how Instagrams algorithm favors engagement signals like saves, shares, and commentsand how to encourage them. We also dive into the overlooked but powerful SEO value of Reels and video content, including how keywords in your transcripts and on-screen text impact discovery. If youve ever felt stuck wondering why your content isnt getting the traction it deserves, it might not be your contentit might just be that it's not optimized for search. This blog walks you through practical tips on how to analyze whats working using Instagram Insights, how to improve your post discoverability through smart formatting, and how to turn your profile into a lead-generating machine. With Instagram increasingly functioning like a visual search engine, the brands that optimize are the ones that stand out. Whether you're a creator, small business, or marketer, this post will help you rank better, reach more people, and grow faster. No fluffjust actionable Instagram SEO strategies you can start using today.
AI wont save your marketing team from bad processes, weak ideas, or generic content. In fact, it might make them worse. Like any tool, AI is only a game-changer to the extent that you understand where it excels and where it serves up polished mediocrity. In this keynote, youll get a practical, grounded understanding of what AI is doing under the hood and walk away with an AI strategy framework that boosts your productivity and polish without sacrificing originality or authenticity.
Key Takeaways:
1. How to use generative AI in a way that accomplishes your goals and enhances your output
2. How to create an AI strategy for your marketing organization using a memorable, versatile model
3. How to build workflows around AI's critical strengths, and mitigate the risks of incorporating bad or false information
Cotton bedsheets are popular for their breathability, softness, and durability, making them a comfortable and versatile choice for bedding. They are known for keeping you cool in the summer due to their ability to allow air circulation and wick away moisture. Cotton also tends to get softer with each wash.
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
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The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
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The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
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The document discusses the application of ChatGPT and AI in software testing and programming, including its strengths and limitations. It covers ChatGPT's capabilities, such as code writing, refactoring, and debugging, and emphasizes the importance of human expertise in the software development life cycle. Additionally, it highlights various AI tools, potential pitfalls, and offers strategies for integrating AI into testing practices.