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BT 
AMDOCS CUSTOMER SUCCESS STORY 
Amdocs Bill Formatter helps us 
reduce overall billing costs, 
improving customer satisfaction, 
communications and time to market. 
DAVID GRAYSTONE 
HEAD OF BILLING DEVELOPMENT 
BT, UK
BT Group, the leading communications service provider in 
the UK, relies on Amdocs Bill Formatter to reduce its costs 
and improve customer communication with its 21 million 
residential and business customers. 
COMMUNICATING THE BT BRAND 
In the consumer market, our prime method of communication with 
the customer is the bill.We send our customers four bills a year and 
that makes up more than 50% of our annual communication to our 
customers. So to us, the supply of a good bill to the customer is key, 
and we look to Amdocs to provide that capability. 
The BT brand is very important to us.We are a widely recognized and 
trusted brand, and we’ve used the Amdocs Bill Formatter since 2001 
to exploit that link to our customers. We’ve achieved significant 
environmental benefits, given customers specific billing that meets 
their needs and shared with our customers that we have reduced 
overall costs. Amdocs was very sensitive to our overall brand image 
and helped deliver that message to the customer. Our brand has been 
reinforced by building the new platform and delivering these new 
bills to the customer.We have particularly reinforced trustworthiness 
and openness. In all the surveys we do with our customers, those are 
key brand elements that are very much appreciated. 
FLEXIBILITY FOR RAPID TIME TO MARKET 
Flexibility is the key benefit to our business.We have 370 separate bill 
formats. Amdocs Bill Formatter has the flexibility and functionality 
to support them all. 
The Amdocs Bill Formatter provides us with the facility to change the 
bill quickly in response to our customers’ needs and to provide our 
customers with key messages. In the old days, we could only change 
our bill about once every two or three years. Now we can change it 
every six to eight weeks, which is fantastic. Billing always used to hold 
us up, but now we can launch new products quickly into the market, 
giving us a significant competitive advantage. We launched a very 
complex broadband product and, with Amdocs Bill Formatter, we 
have been able to describe that service and the billing for it in a way 
that customers can understand. 
SCALABILITY 
When we first bought the Amdocs Bill Formatter, our biggest concern 
was scalability.We found that scalability wasn’t a problem at all, and, 
in fact, all our bill runs fit easily within the schedule. 
We produce 126 million bills in a year – that is approximately 500,000 
bills each night.We added in bill reminders because we knew the Bill 
Formatter could handle it. Altogether, Bill Formatter supports 165 
million mailed items each year. 
PROVEN ROI AND COST SAVINGS 
We targeted that we get full return and we managed to achieve that. 
We’ve saved an appreciable amount of money in our print and 
dispatch as a result of reducing the average bill size and our postage 
costs. We’ve reduced our overall marketing spend by providing 
marketing messages on the bill.Altogether, we have an annual savings 
of about £8 million ($13 million). We’ve continued to achieve this 
annual savings in subsequent years, and we’ve made significantly 
more savings on top, by re-engineering the bill to save even more 
money.We’ve saved costs equivalent to 4% of our total billing cost by 
using the platform, and we’re expecting to save another 2% to 3% on 
top of that. 
In addition, we see a substantial reduction in the number of customer 
queries. In light of all the other changes, we haven’t been able to 
measure it on an ongoing basis.We think it may be another £1 to £2 
million saved each year. 
IMPROVED CUSTOMER COMMUNICATIONS 
AND CUSTOMER SATISFACTION 
We’ve met customer needs by reducing bill size and length. Now we 
can send a bill to the customer with the right length and level of 
detail, and that’s key, because it’s improved our customer satisfaction. 
If our customers are satisfied with the bill, then they are also satisfied 
with the overall performance of BT. The key fact about bill 
satisfaction is actually value for money. So if we can use the bill as a 
vehicle to communicate value for money, as much as communicate 
the services and products we offer, then we gain satisfaction overall. 
We shared the details of our customer satisfaction research with 
Amdocs, and they built that into the design. Bill Formatter is certainly 
helping us get across the value for money message. By using the 
Amdocs product, we changed the bill to improve customer satisfaction. 
The bill provides the customer with lots of information: details of all 
services, call usage details and a list of all their contacts with us. We 
produced a three-tier structure on our bill for the invoice, summary 
and detail levels.We’ve done a message cascade so there is a message 
flow through the bill. We use product-specific messaging and top-level 
segmentation based on the nature of the customer. We’ve 
provided a more condensed way of supplying bill information in a 
shorter number of pages.We’ve saved about 150 to 200 million pages 
of print each year. 
AMDOCS’ CAN-DO ATTITUDE – RELIABLE PARTNER 
THAT DELIVERS 
We liked the Amdocs ‘can-do’ attitude. Amdocs and BT worked very 
closely. The teamwork was magnificent. The whole project was 
deployed very quickly considering the scale of the task. That was a 
major achievement. Working closely with Amdocs as the supplier, 
you can get real value out of the relationship and deliver the full 
benefits of the project. 
I believe that this Amdocs implementation was one of the best 
implementations we’ve had, certainly I’ve had in my career. It met 
target time, and personal relationships were excellent. They’re still 
excellent today, and it demonstrates that by working closely with 
Amdocs as the supplier, you can get real value out of the 
relationship and deliver the full benefits of the project. So I’ve got no 
hesitation about thinking about using Amdocs in a wide range of 
billing opportunities. 
BT 
AMDOCS CUSTOMER SUCCESS STORY 
Copyright (c) Amdocs 2004-6. All Rights Reserved. Reproduction or distribution other than for intended purposes is prohibited,without the prior written consent of Amdocs.Amdocs reserves the right to revise this document and to make changes 
in the content from time to time without notice. Amdocs may make improvements and/or changes to the product(s) and/or programs described in this document any time. The trademarks and service marks of Amdocs, including the Amdocs 
mark and logo, Ensemble, Enabler, Clarify, Return on Relationship, DDP/SQL, DDP/F, Intelecable, STMS, Collabrent and Intentional Customer Experience are the exclusive property of Amdocs, and may not be used without permission. All other 
marks are the property of their respective owners. TEST/BT_RETAIL-09.04

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  • 1. BT AMDOCS CUSTOMER SUCCESS STORY Amdocs Bill Formatter helps us reduce overall billing costs, improving customer satisfaction, communications and time to market. DAVID GRAYSTONE HEAD OF BILLING DEVELOPMENT BT, UK
  • 2. BT Group, the leading communications service provider in the UK, relies on Amdocs Bill Formatter to reduce its costs and improve customer communication with its 21 million residential and business customers. COMMUNICATING THE BT BRAND In the consumer market, our prime method of communication with the customer is the bill.We send our customers four bills a year and that makes up more than 50% of our annual communication to our customers. So to us, the supply of a good bill to the customer is key, and we look to Amdocs to provide that capability. The BT brand is very important to us.We are a widely recognized and trusted brand, and we’ve used the Amdocs Bill Formatter since 2001 to exploit that link to our customers. We’ve achieved significant environmental benefits, given customers specific billing that meets their needs and shared with our customers that we have reduced overall costs. Amdocs was very sensitive to our overall brand image and helped deliver that message to the customer. Our brand has been reinforced by building the new platform and delivering these new bills to the customer.We have particularly reinforced trustworthiness and openness. In all the surveys we do with our customers, those are key brand elements that are very much appreciated. FLEXIBILITY FOR RAPID TIME TO MARKET Flexibility is the key benefit to our business.We have 370 separate bill formats. Amdocs Bill Formatter has the flexibility and functionality to support them all. The Amdocs Bill Formatter provides us with the facility to change the bill quickly in response to our customers’ needs and to provide our customers with key messages. In the old days, we could only change our bill about once every two or three years. Now we can change it every six to eight weeks, which is fantastic. Billing always used to hold us up, but now we can launch new products quickly into the market, giving us a significant competitive advantage. We launched a very complex broadband product and, with Amdocs Bill Formatter, we have been able to describe that service and the billing for it in a way that customers can understand. SCALABILITY When we first bought the Amdocs Bill Formatter, our biggest concern was scalability.We found that scalability wasn’t a problem at all, and, in fact, all our bill runs fit easily within the schedule. We produce 126 million bills in a year – that is approximately 500,000 bills each night.We added in bill reminders because we knew the Bill Formatter could handle it. Altogether, Bill Formatter supports 165 million mailed items each year. PROVEN ROI AND COST SAVINGS We targeted that we get full return and we managed to achieve that. We’ve saved an appreciable amount of money in our print and dispatch as a result of reducing the average bill size and our postage costs. We’ve reduced our overall marketing spend by providing marketing messages on the bill.Altogether, we have an annual savings of about £8 million ($13 million). We’ve continued to achieve this annual savings in subsequent years, and we’ve made significantly more savings on top, by re-engineering the bill to save even more money.We’ve saved costs equivalent to 4% of our total billing cost by using the platform, and we’re expecting to save another 2% to 3% on top of that. In addition, we see a substantial reduction in the number of customer queries. In light of all the other changes, we haven’t been able to measure it on an ongoing basis.We think it may be another £1 to £2 million saved each year. IMPROVED CUSTOMER COMMUNICATIONS AND CUSTOMER SATISFACTION We’ve met customer needs by reducing bill size and length. Now we can send a bill to the customer with the right length and level of detail, and that’s key, because it’s improved our customer satisfaction. If our customers are satisfied with the bill, then they are also satisfied with the overall performance of BT. The key fact about bill satisfaction is actually value for money. So if we can use the bill as a vehicle to communicate value for money, as much as communicate the services and products we offer, then we gain satisfaction overall. We shared the details of our customer satisfaction research with Amdocs, and they built that into the design. Bill Formatter is certainly helping us get across the value for money message. By using the Amdocs product, we changed the bill to improve customer satisfaction. The bill provides the customer with lots of information: details of all services, call usage details and a list of all their contacts with us. We produced a three-tier structure on our bill for the invoice, summary and detail levels.We’ve done a message cascade so there is a message flow through the bill. We use product-specific messaging and top-level segmentation based on the nature of the customer. We’ve provided a more condensed way of supplying bill information in a shorter number of pages.We’ve saved about 150 to 200 million pages of print each year. AMDOCS’ CAN-DO ATTITUDE – RELIABLE PARTNER THAT DELIVERS We liked the Amdocs ‘can-do’ attitude. Amdocs and BT worked very closely. The teamwork was magnificent. The whole project was deployed very quickly considering the scale of the task. That was a major achievement. Working closely with Amdocs as the supplier, you can get real value out of the relationship and deliver the full benefits of the project. I believe that this Amdocs implementation was one of the best implementations we’ve had, certainly I’ve had in my career. It met target time, and personal relationships were excellent. They’re still excellent today, and it demonstrates that by working closely with Amdocs as the supplier, you can get real value out of the relationship and deliver the full benefits of the project. So I’ve got no hesitation about thinking about using Amdocs in a wide range of billing opportunities. BT AMDOCS CUSTOMER SUCCESS STORY Copyright (c) Amdocs 2004-6. All Rights Reserved. Reproduction or distribution other than for intended purposes is prohibited,without the prior written consent of Amdocs.Amdocs reserves the right to revise this document and to make changes in the content from time to time without notice. Amdocs may make improvements and/or changes to the product(s) and/or programs described in this document any time. The trademarks and service marks of Amdocs, including the Amdocs mark and logo, Ensemble, Enabler, Clarify, Return on Relationship, DDP/SQL, DDP/F, Intelecable, STMS, Collabrent and Intentional Customer Experience are the exclusive property of Amdocs, and may not be used without permission. All other marks are the property of their respective owners. TEST/BT_RETAIL-09.04