Btv social workshop tweeting away
- 1. The T.W.E.E.T Method for Effective Twitter Communications BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 2. @tursita #btv #vt #highered #food #csr #sustainability #energy #health BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 3. Who are you? BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 4. #SXSW BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 5. #debates BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 6. @twitter How Twitter Stacks Up 66% use Facebook 20% use LinkedIn 16% use Twitter 12% use Pinterest 12% use Instagram 5% use Tumblr (Source: Pew Internet & American Life Project, 2012) BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 7. Whos Using Twitter? Young adults Internet users ages 18-29 are more likely to use Twitter, but were seeing growth, particularly among 30-49 year olds African-Americans and Latinos Minority internet users are more than twice as likely to use Twitter as are white internet users. Urbanites Urban residents are roughly twice as likely to use Twitter as rural dwellers. The college-educated are also slightly more likely than average to use the service. (Source: Pew Internet & American Life Project, 2011) BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
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- 10. THE T.W.E.E.T. METHOD* *Method developed by Claire Ortiz-Diaz at Twitter BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 11. T (Target) Why are we on Twitter? I have no idea. Someone set it up for me. Everyone else is doing it. Waste of time & resources INSTEAD To have meaningful conversations with the community. To listen. To share information. Set goals! Personal vs. org account BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 12. W (Write) The power of the editorial calendar. Framework (sections) Content buckets Events Meetings Annual reports Key decisions Fun Topics Think like an editor! Takes the pressure off so you can talk about yourself & so you can then talk to others BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 13. Let the right person write BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 14. Tweet often BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 15. Keep it short BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 16. Go beyond words use multimedia BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 17. Go mobile tweet on the go BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 18. Let it all hang out be authentic BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 19. E (Engage) @reply = a conversation w/ another user Direct message = a private conversation Retweet = re-posting a users tweet MT = modifying a users tweet, then posting QT = quoting ausers tweet, then posting it Hashtag = using the # in front of a word or phrase. Twitter hyperlinks the hashtag, connecting your tweet to others using the same hashtag, like #BTV and #VT Lists = way to categorize users you follow BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 20. Ways to engage Ask questions Connect others with resources Respond to the good, the bad, but evaluate the ugly Monitor conversations Use a third-party tool, like Hootsuite Host a Twitter party, chat, or tweet-up Promote your Twitter presence! BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 21. E (Explore) On Twitter, you can connect with anyone! Suggested Users List Find influencers High follower count High engagement Highly followed lists Automatic searches for keywords Stay on top of trends and updates Trending topics BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 22. T (Track) Quantitative Qualitative Self-reflective ROI (where I = influence) Brand reputation Brand advocacy Participation Behavior Customer Service BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 23. Tracking for success Quantitative Qualitative Self-Reflective ROI # of tweets Topics tweeted Meet target? Reach of tweets # of retweets Most retweeted Retweeted others? Retweets by tweet influencers # of followers Types of followers Aligns w/ strategy? New relationships # of following Types of following Aligns w/ strategy? New relationships # of @replies Nature of response Frequency & nature Action taken based to tweets of response on conversation # of @mentions Nature of Frequency & nature Action taken based @mentions of response on conversation # of DMs Nature of DMs Frequency & nature Action taken based of response on conversation BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
- 24. Now youre ready to tweet away! Alexandra Tursi @tursita Senior Communications Specialist at UVM alexandra.tursi@uvm.edu BTV & SB Schools October 24, 2012 @tursita Social Media Workshop
Editor's Notes
- #3: How many people in the room are currently using Twitter?How many have never used Twitter?
- #5: Twitter launched in 2007 at the SXSW Festival in Austin, TXIt asks a simple question: Whats happeningYou have 140 characters to respond to that questionNow, there are more than 200 million Twitter users
- #6: Twitter record: 10 million tweets were made in the 90 minutes2,615 tweets per secondEven the 2012 Olympics fell far short:Usain Bolt's Olympic Twitter conversation record following his 200-meter victory generated only half the tweets of last night's peak.66% of social media users have employed the platforms for at least one of eight civic or political activities with social media