Bubble Session - Boost Your Digital Marketing
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Feefo spoke at the children's retail exhibition, Bubble London, about enhancing your digital marketing efforts with customer reviews.
Bubble Session - Boost Your Digital Marketing
- 1. Customer Reviews Turbo Boost your Digital Marketing James Perrin, Digital Communications Specialist, Feefo Bubble Seminar
- 2. How much… £1bn £14bn £23²ú²Ô
- 3. How much… bn Source: The Competition and Markets Authority (CMA)
- 4. The power of reviews 89%of Internet users say reviews influence their purchasing decision Source: eTailing Group
- 5. Types of reviews Text Picture Video
- 6. The power of customer reviews
- 7. The power of customer reviews
- 8. The power of picture reviews visuals are processed 60,000x faster in the brain than text Source: 3RD-Force
- 9. of eCommerce shoppers prefer authentic photos from customers over professional photos. 77% Source: Yotpo The power of picture reviews
- 10. The power of picture reviews
- 11. The power of video reviews Video now appears in 70% of the top 100 search results listings
- 12. Videos are shared 1,200xMore than text and links combined Source: Simply Measured The power of video reviews
- 13. Why only have ³Ù³ó¾±²õ…
- 14. …When this says it better!
- 15. Or take this simple text…
- 16. …and bring it to life with video!
- 18. Chewbacca Mom Candace Payne • 136 million views in 3 days • Sold out on Amazon, Walmart, Toys R Us and many more • Now selling for $300 on Ebay!
- 21. Trust
- 22. Trust
- 24. Traffic – SEO Sources: Moz, Search Engine Land Improved CTR Reduced Bounce Rates Review Signals Algorithm Updates
- 25. Traffic - SEO 245%increase in organic traffic Y-O-Y
- 26. Traffic - PPC Adding seller ratings to a search ad boosts CTR by an average of 17%Source: Google AdWords blog
- 27. Traffic – Google Shopping (PLAs)
- 28. Traffic – Google Best Adverts (PLAs)
- 29. Traffic – Social Media
- 31. Sales - Conversions (175 reviews) increase in conversion, just by placing Feefo scores next to ‘Buy Now’ Source: Feefo
- 32. Sales – Conversions 2.94% increase in total flight bookings. 3.01% uplift in revenue per visitor.
- 33. Sales - Reduce CPC 12% decrease in CPC Bounce Rate decrease of 8% 6.7% increase in Conversion Rate
- 36. Takeaways Customer Reviews increases: Trust | Traffic |Sales | Insights Traffic & sales improve by enhanced: SEO | PPC |Social | Content