Build Better Products with Marketing
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Deck for the presentation Lokal did for Pitch for 1 Million Dollars last October 9 in QBO Philippines hosted by Penbrothers. In this deck we talk about how you can build better products by doing research of your customers through marketing. Accompanying article can be found in: https://www.agencylokal.com/build-better-products-with-marketing
Build Better Products with Marketing
- 1. MARKETING THAT WORKS Build Better Products with Marketing
- 3. ABOUT Joshua Pielago Founder, Managing Director Build Better Products with Marketing
- 4. Google AdWords Facebook Ads Facebook Analytics Hotjar Build Better Products with Marketing Iterate Quickly at Every Step
- 5. Build Better Products with Marketing Finding Your Market Size Quickly understand the opportunity and demand for your product Validating Demand and Prioritizing Features Easily see if people would actually want your Product Finding Your Products Job Find the different jobs your product is being used for Creating your Products User Personas Painless data-based user personas for your team
- 6. FINDING MARKET SIZE FOR YOUR PRODUCT Google AdWords Build Better Products with Marketing TOOLS
- 7. Quickly Know the Size of the Market Be Able to Justify Why the Product Must Exist If no one is looking for that product, then why build it? What compelling reason is there for the product to exist? Understand the Opportunity How big is the opportunity as compared to the expenses youre projecting to incur? Build Better Products with Marketing
- 8. Google has both the historical and projected search volume for every keyword searched in their engine. Every keyword a person searches is an approximation of interest for that subject Quickly Know the Size of the Market Build Better Products with Marketing
- 9. VALIDATING MARKET DEMAND TOOLS Facebook Ads Landing Page Creator or Page Builder HotJar Build Better Products with Marketing
- 10. Know if People Will Buy Your Product Before You Build It Get insights even before you write one line of code. Figure Out What To Build First Get data quickly on what features your users want to see. Fast Product Market Validation And Feature Prioritization Build Better Products with Marketing
- 11. by showcasing an ad to your product to your target audience, and then by tracking your landing page and the clicks within it, you will be able to easily get ideas on the demand for your product and the resonance of your features. Fast Product Market Validation Build Better Products with Marketing
- 12. FINDING YOUR PRODUCTS JOB(S) CONTENTS Google Adwords Build Better Products with Marketing
- 13. People hire your product to solve a problem Jobs theory. Products are used for a lot of different ways according to the users needs. Useful to Align Processes and Create Focus Create competitive advantage and create efficiency by focusing your company to the jobs the product is paid to do. Find what Jobs your Product is Fulfilling for People Build Better Products with Marketing
- 14. Search terms shows you all the different terms used to go to your product. This will provide you with much more accuracy the different terms people use to find a product such as yours. Finding the Jobs of Your Product Build Better Products with Marketing
- 15. CREATING YOUR PRODUCTS USER PERSONA CONTENTS Get More Leads Track All Your Leads Instant Web Portfolio Your Branded Dashboard Build Better Products with Marketing
- 16. People hire your product to solve a problem Jobs theory. Products are used for a lot of different ways according to the users needs. Useful to Align Processes and Create Focus Create competitive advantage and create efficiency by focusing your company to the jobs the product is paid to do. Find what Jobs your Product is Fulfilling for People
- 17. Search terms shows you all the different terms used to go to your product. This will provide you with much more accuracy the different terms people use to find a product such as yours. Finding the Jobs of Your Product Build Better Products with Marketing
- 18. Feel free to send us questions or suggestions. Build Better Products with Marketing
- 19. MARKETING THAT WORKS +63 939 922 6136 hello@agencylokal.com www.agencylokal.com Build Better Products with Marketing