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2. How to build your own email lists quickly and efficiently

4. Every prospect you ﬁnd has many others just like him in his social circles...

6. Drum provides access to those friends, extending the reach of your direct response campaign and capturing net new opt-ins by the thousands.

7. Drum provides access to those friends, extending the reach of your direct response campaign and capturing net new opt-ins by the thousands. Welcome to...

9. A Drum campaign will... Quickly build opt-in email lists

10. A Drum campaign will... Quickly build opt-in email lists Increase direct response rates

11. A Drum campaign will... Quickly build opt-in email lists Increase direct response rates Identify brand inﬂuencers

12. A Drum campaign will... Quickly build opt-in email lists Increase direct response rates Identify brand inﬂuencers Improve organic search ranking = ka-ching!

14. 7 steps to ka-ching!

15. 7 steps to ka-ching! 1. Create an offer that must be activated

16. 7 steps to ka-ching! 1. Create an offer that must be activated 2. Send prospects to a micro-site

17. 7 steps to ka-ching! 1. Create an offer that must be activated 2. Send prospects to a micro-site 3. Capture opt-in

18. 7 steps to ka-ching! 1. Create an offer that must be activated 2. Send prospects to a micro-site 3. Capture opt-in 4. Allow them to select coupon(s)

19. 7 steps to ka-ching! 1. Create an offer that must be activated 2. Send prospects to a micro-site 3. Capture opt-in 4. Allow them to select coupon(s) 5. Offer an incentive for sharing

20. 7 steps to ka-ching! 1. Create an offer that must be activated 2. Send prospects to a micro-site 3. Capture opt-in 4. Allow them to select coupon(s) 5. Offer an incentive for sharing 6. Make it very easy to share

21. 7 steps to ka-ching! 1. Create an offer that must be activated 2. Send prospects to a micro-site 3. Capture opt-in 4. Allow them to select coupon(s) 5. Offer an incentive for sharing 6. Make it very easy to share 7. allow them to download their validated offers

22. The Basic Workﬂow send an email w/offer

25. The Basic Workﬂow Land on a Drum microsite send an email w/offer

26. The Basic Workﬂow Land on a Drum microsite send an email w/offer

27. The Basic Workﬂow Land on a Drum microsite send an email w/offer Select Your Coupon(s)

28. The Basic Workﬂow Land on a Drum microsite send an email w/offer Select Your Coupon(s)

29. The Basic Workﬂow Land on a Drum microsite send an email w/offer Select Your Coupon(s) SHARE & WIN

30. The Basic Workﬂow Land on a Drum microsite send an email w/offer Select Your Coupon(s) SHARE & WIN

31. The Basic Workﬂow Land on a Drum microsite send an email w/offer Select Your Coupon(s) SHARE & WIN download coupons

32. The Basic Workﬂow Land on a Drum microsite send an email w/offer Select Your Coupon(s) SHARE & WIN download coupons

33. The Basic Workﬂow Land on a Drum microsite send an email w/offer Select Your Coupon(s) SHARE & WIN Teachers - Save & Win http://www.staplespromo3.ca/staples/coupon_activate PRINT COUPON(S) 6889099000000443 Offer Expires: June 22, 2011. Valid in-store only on any tech service purchase of $100 or more. Excludes computer set-up packages. Full redemption necessary; no cash or credit back. Coupon has no cash value and cannot be used in conjunction with other coupons/offers. Reproductions will not be accepted; original must be redeemed. Limit: one per customer, per purchase. Taxes not included in calculating minimum purchase. Offer valid in Canada only. 6902899000000936 Offer Expires: June 22, 2011. Valid in-store only on any purchase of $50 or more. Full redemption necessary; no cash or credit back. Coupon has no cash value and cannot be used in conjunction with other coupons/offers or used toward the purchase of postage stamps, self-serve copying, gift cards, phone cards or prior purchases. Reproductions will not be accepted; original must be redeemed. To use with Copy & Print full-serve services, present coupon at time of order submission. Limit: one per customer. Taxes not included in calculating minimum purchase. Offer valid in Canada only. 6886699000000443 Offer valid until June 22, 2011 11:59PM EST on custom Teacher’s Planner orders placed in-store at the eKiosk or online at www.staplescopyandprint.ca. One coupon per purchase, per customer. All orders must be prepaid prior to the expiry date for discount to apply. For orders submitted at www.staplescopyandprint.ca, enter coupon code on the shopping cart page. Privacy Policy / Contest Rules download coupons 1 of 1 11-04-13 11:17 AM

37. “Social sharing is a major behavioral shift, the most important so far of the 21st century.” - Harvard Business Review, April, 2010

39. Easy to understand analytics allow you to calculate an R.O.I for your direct response campaigns.

40. Easy to understand analytics allow you to calculate an R.O.I for your direct response campaigns.

42. Breaking down the response Overall response rate, percentage of activations and shared Source breakdown Heat map Sales funnel helps you to discover where the biggest opportunities are

44. Gauging a customer’s social inﬂuence TheDrumPlatform is the only platform that tracks every generation of sharing, so you can reward the original user. See the social networks that have the greatest inﬂuence on your brand Measure network impact broken out by weekday and day part as well as total weekday traffic from social networks

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