Building A Social Network Waa 1 17 07 V2 Draft
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The document discusses plans for the Web Analytics Association (WAA) to build a social network. It outlines needs assessments, technical decisions, rollout processes, content strategies, promotion plans, beta testing, and considerations for dealing with unexpected challenges. The key goals are to increase WAA membership, track influence on the web, and generate revenue through the new social network.
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The document provides a guide for conducting an online presence assessment using 10 metrics: 1) blog influence, 2) video influence, 3) Twitter influence, 4) Facebook influence, 5) LinkedIn influence, 6) SEO assessment, 7) Instagram assessment, 8) Pinterest assessment, 9) local search listings assessment, and 10) website assessment. Each metric is assigned a grade point score from 0 to 5 based on benchmarks for platforms like Blog Analyzer, SocialBlade, Likealyzer, LXRSEO, and Nibbler.Scaling online and hybrid training rutgers university 1-14-15 submitted
Scaling online and hybrid training rutgers university 1-14-15 submittedMarshall Sponder
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The document discusses strategies for scaling online and hybrid education courses. It notes that good course design is vital for student outcomes and may be more important than course content, especially for online courses. Specific strategies proposed for improving scalability include streamlining grading tasks, limiting assessments, cutting long-form content, using checklists and rubrics sparingly, and leveraging tools like Google Forms to automate data collection. Co-curating courses between faculty and adjuncts is also suggested to provide better frameworks for connecting lessons across a program.Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Marshall Sponder
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The document outlines insights from a lecture by Marshall Sponder on analytics for musicians, emphasizing the importance of social media and digital tools for audience engagement in the arts. It discusses various analytics strategies, the evolution of social media platforms, and how musicians can effectively leverage these tools for marketing and audience building. Key takeaways include the significance of maintaining an online presence, utilizing data for promoting concerts, and understanding audience demographics across different social media channels.Merging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMarshall Sponder
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This document outlines a study on using geo-social data and web analytics to enhance engagement and membership at the Metropolitan Museum of Art. The analysis includes visitor behavior, popular themes, and suggests actions to increase visitor interaction, such as improving the museum's app and organizing events. It highlights persistent audience 'stories' and offers insights on enhancing visitor experiences while promoting art appreciation.Fitnyc module 11 mobile analytics overview for fit
Fitnyc module 11 mobile analytics overview for fitMarshall Sponder
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Mobile analytics is challenging due to differences from web analytics. Session tracking relies on device IDs rather than cookies, and measurement focuses more on engagement than page views. Unique visitors are difficult to measure for mobile. When evaluating mobile analytics products, considerations include dashboard views, specific analysis needs, integration capabilities, and pricing models. Campaign management functionality built into products is also important. There are over 40 mobile analytics products available.geo-location and mobile analytics for fashion
geo-location and mobile analytics for fashionMarshall Sponder
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The document discusses the importance of geolocation and social media (referred to as 'solomo') in the fashion industry, emphasizing how it enhances targeted marketing strategies and analytics. It highlights concerns over privacy related to geolocation technologies, while presenting techniques marketers use, such as geoproximity and geoaudiencing, to reach consumers effectively. Additionally, it contrasts student engagement levels across different design schools, indicating a need for more interactive learning experiences in fashion education.Media math july 11th programmatic wa sponder & matthews - part 2 deck
Media math july 11th programmatic wa sponder & matthews - part 2 deckMarshall Sponder
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Web analytics tools like ComScore, Quantcast, and Compete can help media planners understand audiences on different websites to inform programmatic ad campaigns. These tools provide demographics, traffic sources, and advertising trends that help identify the best sites and audiences to target.Secrets of ultra violet data winterpark social analytics forum - marshall s...
Secrets of ultra violet data winterpark social analytics forum - marshall s...Marshall Sponder
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The document discusses some challenges with using ultra violet data for marketing purposes, including low signal to noise ratio, lack of scalability, difficulty translating insights into actions, poor geography data, and lack of standardization. It then shows some brand affinity data and asks where to focus marketing. Finally, it suggests avoiding ultraviolet data by ensuring strategic planning and roadmapping are aligned.Ama draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - deliveredMarshall Sponder
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Marshall Sponder is a digital marketing expert who teaches at Rutgers University, Baruch College, and FIT. He founded WebMetricsGuru Inc. The document discusses leveraging different types of media including paid, owned, earned, converged, and programmatic media. It also explores how to measure the effectiveness and virality of online content using analytics. Sponder believes identifying emotions and passions that drive sharing is key to creating viral campaigns. He is working to create the first programmatic training program at Baruch College.Brands onlysocial marshall sponder - updated & delivered-v3
Brands onlysocial marshall sponder - updated & delivered-v3Marshall Sponder
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1. The document summarizes key points from a presentation on using social data to extend third party market research and understand an organization's social data readiness.
2. It shows how to use tools like LinkedIn, Facebook, and Twitter to analyze social media presence and connections to social data for companies, their executives, and different business functions.
3. The presentation demonstrates rubrics for evaluating an organization's social data work based on the percentage of employees involved in social data analysis and executive visibility on social media. It provides examples analyzing companies attending the conference.Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
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LinkedIn has experienced rapid growth in membership and revenue. Revenue is growing most from Talent Solutions, which includes recruiting tools, and remains LinkedIn's largest moneymaker. LinkedIn's data and analytics capabilities allow it to provide insights into professional markets and talent pools that were previously challenging to obtain, giving the company and its customers a competitive advantage. LinkedIn continues to develop new data-driven products and services based on the unique insights available through its platform and vast network of professional profiles.Congresso sm keynote -marshall sponder oct 30th 2013
Congresso sm keynote -marshall sponder oct 30th 2013Marshall Sponder
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The document discusses the significance of leveraging social data for businesses to predict customer behavior and stay ahead of market changes through predictive modeling and analytics. It highlights the role of social media in understanding customer preferences, the impact of big data across regions and industries, and emphasizes the need for authentic brand messaging. Additionally, the document outlines future predictions about technology, marketing trends, and evolving customer engagement strategies.Ad
Building A Social Network Waa 1 17 07 V2 Draft
- 1. Web Analytics Association (WAA) Building a Social Network Presented By: Marshall Sponder Elena Haliczer Jared Freedman Social Media Committee, WAA February 1st, 2007, Miami
- 2. Needs Assessments Audiences (primary/secondary/subsequent) Competitive Landscape (Sphinn, Specialty Content networks, and web analytics sources, groups, other reference points) USP (Unique Selling Point) / WAA is the only professional association serving Web Analysts Services (Mentorship, Networking, Viral Media (KickApps)) KPIs (quantitative/qualitative): membership increase to network/, tracking of influence on the web through rss and viral widgets Revenue generation
- 3. Technical Decisions (Jared/Marshall) Open/Closed? Domain Masking/ CSS Style Sheets mimicking main site SSO (Secure Sign on)? Open ID? (Kickapps had SOAP interface we have to write code to it) Jared Membership Authentication (Open/Closed?) Unique Situation (existing user base)
- 4. Rollout Process Content Strategy User Agreements Promotion Approval Process and Management Beta Testing and Training
- 5. Content Strategy and User Agreements Content channels Committee content Vendor content Consultant content Influencers User agreements Existing membership New members Site visitors
- 6. Promotion Leverage existing membership and community connections Leverage sponsors and vendor members Buy and resell advertising Generate revenue Manage advertising
- 7. Approval Process and Management Board of Directors Committees and sub-committees Volunteer Members Operations management company, Virtual
- 8. Beta-Testing and Training Communicating with vendor Training other committees and members in network testing and usage Evaluating success Deciding on next steps
- 9. Dealing with the Unexpected Competition Internal constraints Timing Refining process Vendor relations Refining technical decisions based on internal changes