Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3
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In this session, Lougan Bishop will discuss how he created and organized the Boulevard Team, Belmont University¨s social media street team comprised of student volunteers. Attendees will also learn important strategies for recruiting student volunteers and motivating them to do their best work.
Building A Student Social Media Team (The Extended Edition) #heweb18 #tie3
- 1. STUDENT SOCIAL ? MEDIA TEAM Building a @LOUGAN | #TIE3 | #HEWEB18 THE 2018 EXTENDED EDITION
- 3. THE ? BOULEVARD? TEAM 1) CONTENT PLANNING & CREATION 2) MONITORING & MODERATION 3) FOCUS GROUP
- 5. BOULEVARD TEAM? STRUCTURE #MUSICPOD #STORYPOD #VIDEOPOD #CASTPOD THREE MEMBERS PER POD
- 6. #MUSICPOD 1) SOUNDCLOUD & SPOTIFY 2) CHOOSE #MUSICMONDAY 3) CURATE PLAYLISTS
- 7. #STORYPOD 1) BELMONT¨S INSTAGRAM 2) TAKEOVER THURSDAY 3) STORY HIGHLIGHT FEATURES
- 8. #VIDEOPOD 1) PRODUCE/FILM VIDEO CONTENT 2) COLLABORATE WITH DEPARTMENTS 3) HYPE VIDEOS & VLOGS
- 9. #CASTPOD 1) LAUNCH BELMONT¨S PODCAST 2) COLLABORATE WITH DEPARTMENTS 3) PLAN, PRODUCE, RECORD, EDIT
- 12. #POD-LEADERS 1) LEAD BY BOULEVARD CAPTAIN 2) WEEKLY PLAN CONTENT PLANNING 3) CROSS-POD COLLABORATION
- 14. 1) POD LEADER MEETING 2) WEEKLY TEAM MEETING 3) ASSIGNMENTS ADDED TO CALENDAR SOCIAL MEDIA? PLANNING
- 16. SOCIAL MEDIA PLANNING 4) PLAN ENTERED IN MASTER CALENDAR 5) PLAN DISCUSSED AT NOW&NEXT 6) OTHER CONTENT ADDED
- 18. 1) SLACK IS THE PRIMARY TOOL 2) CONTENT SHARING/MODERATION 3) POD CHANNELS FOR DISCUSSION BOULEVARD TEAM ? COMMUNICATION
- 19. THE MAKING OF A STREET TEAM
- 20. 1) STUDENTS YOU KNOW/TRUST 2) STUDENTS WHO ARE PLUGGED IN 3) ASK OTHERS FOR HELP THE MAKING OF A STREET TEAM
- 22. RECRUITING STUDENTS 1) INCOMING CLASS GROUP 2) BE BELMONT DAY PHOTO BOOTH 3) STUDENT ACTIVITIES FAIR
- 23. APPLYING TO BE ON THE TEAM
- 24. APPLYING TO BE ON THE TEAM 1) STUDENTS APPLY ON TEAM WEBSITE 2) CAPTAIN INTERVIEWS FIRST 3) LOUGAN INTERVIEWS SECOND
- 25. BOULEVARD TEAM AGREEMENT 1) MUST BE SIGNED TO PARTICIPATE 2) NON-DISCLOSURE AGREEMENT 3) INTELLECTUAL PROPERTY AGREEMENT
- 26. FIND WAYS TO ? MOTIVATE THEM
- 28. MOTIVATE YOUR TEAM 1) MENTOR & GIVE RESPONSIBILITY 2) GIVE THEM PERKS THAT ROCK 3) ALWAYS RECOGNIZE THEM
- 29. RECOGNITION IS THE KEY
- 30. CULTIVATE A? CONVEYOR BELT OF TALENT
- 32. Build Your STUDENT SOCIAL ? MEDIA TEAM