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Building Brand Identity Through Corporate Social Responsibility

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rahmi anissawaty
rahmi anissawaty

How Corporate Social Responsibility could become a tools to enabler corporate image and how to implement it in student organization

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Building Brand Identity Through Corporate Social Responsibility
What Why How
What Why How
Building Brand Identity Through Corporate Social Responsibility
What is CSR CSR is the environmental and social responsibility of business
Discussion CSR = Make Up
What Why How
Why Why CSR
1. Comply to Regulation Undang Undang mengenai Tanggung Jawab Sosial dan Lingkungan, antara lain: - Undang-Undang No. 40 Tahun 2007 tentang Perseroan Terbatas (UUPT) serta Peraturan Pemerintah No. 47 Tahun 2012 tentang Tanggung Jawab Sosial Dan Lingkungan Perseroan Terbatas (PP 47/2012) - Undang-Undang No. 25 Tahun 2007 tentang Penanaman Modal (UU 25/2007) - Undang-Undang No. 22 Tahun 2001 Tentang Minyak Dan Gas Bumi (UU 22/2001)
2. Building Corporate Reputation Corporate Reputation refers to how positively, or negatively, a company or similar institution is perceived by its key stakeholderssuch as employees, customers, members of the media, investors, NGOs, suppliers and financial analysts. Leslie Gaines-Ross; Corporate Reputation
2. Building Corporate Reputation Leslie Gaines-Ross; Corporate Reputation research universally shows that a good reputation demonstrably increases corporate worth and provides sustained competitive advantage
The Benefit of Good Reputation - Customer preference in doing business with you when other companies products and services are available at a similar cost and quality - Your ability to charge a premium for products and services - Stakeholder support for your organization in times of controversy - Your organizations value in the financial marketplace.
How Horrible is to Lost Your Reputation
How Horrible is to Lost Your Reputation
How Horrible i to Lost Your Reputation
How Horrible is to Lost Your Reputation
How Horrible is to Lost Your Reputation
3. Long Term Benefit CSR is an effort to look at the companys long-term interest and ensuring that the companys future is sustainable
4. Most Importantly It Feels Good !!!
What Why How
The Body Shop: Business as Unsual - The Body Shop didirikan pada tahun 1976 di Littlehampton, Inggris - Tha Body Shop mengedepankan nilai sosial dalam filosofinya, yaitu sebuah bisnis dapat menjadi kekuatan untuk mendorong kebaikan.
The Body Shop Values
The Body Shop Promo
Video the body shop
What is Self Esteem
How to Implement in Campus Life 1. Have your own purpose as Individual/organization and for the society
How to Implement in Campus Life 2. Be Focus
How to Implement in Campus Life 3. Act Accordingly
How to Implement in Campus Life 4. Let Your Action Speaks Louder than Your Words
Building Brand Identity Through Corporate Social Responsibility
Thank You Rakhmi.anissawaty@gmail.com

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Building Brand Identity Through Corporate Social Responsibility

  • 5. What is CSR CSR is the environmental and social responsibility of business
  • 9. 1. Comply to Regulation Undang Undang mengenai Tanggung Jawab Sosial dan Lingkungan, antara lain: - Undang-Undang No. 40 Tahun 2007 tentang Perseroan Terbatas (UUPT) serta Peraturan Pemerintah No. 47 Tahun 2012 tentang Tanggung Jawab Sosial Dan Lingkungan Perseroan Terbatas (PP 47/2012) - Undang-Undang No. 25 Tahun 2007 tentang Penanaman Modal (UU 25/2007) - Undang-Undang No. 22 Tahun 2001 Tentang Minyak Dan Gas Bumi (UU 22/2001)
  • 10. 2. Building Corporate Reputation Corporate Reputation refers to how positively, or negatively, a company or similar institution is perceived by its key stakeholderssuch as employees, customers, members of the media, investors, NGOs, suppliers and financial analysts. Leslie Gaines-Ross; Corporate Reputation
  • 11. 2. Building Corporate Reputation Leslie Gaines-Ross; Corporate Reputation research universally shows that a good reputation demonstrably increases corporate worth and provides sustained competitive advantage
  • 12. The Benefit of Good Reputation - Customer preference in doing business with you when other companies products and services are available at a similar cost and quality - Your ability to charge a premium for products and services - Stakeholder support for your organization in times of controversy - Your organizations value in the financial marketplace.
  • 13. How Horrible is to Lost Your Reputation
  • 14. How Horrible is to Lost Your Reputation
  • 15. How Horrible i to Lost Your Reputation
  • 16. How Horrible is to Lost Your Reputation
  • 17. How Horrible is to Lost Your Reputation
  • 18. 3. Long Term Benefit CSR is an effort to look at the companys long-term interest and ensuring that the companys future is sustainable
  • 19. 4. Most Importantly It Feels Good !!!
  • 21. The Body Shop: Business as Unsual - The Body Shop didirikan pada tahun 1976 di Littlehampton, Inggris - Tha Body Shop mengedepankan nilai sosial dalam filosofinya, yaitu sebuah bisnis dapat menjadi kekuatan untuk mendorong kebaikan.
  • 22. The Body Shop Values
  • 23. The Body Shop Promo
  • 25. What is Self Esteem
  • 26. How to Implement in Campus Life 1. Have your own purpose as Individual/organization and for the society
  • 27. How to Implement in Campus Life 2. Be Focus
  • 28. How to Implement in Campus Life 3. Act Accordingly
  • 29. How to Implement in Campus Life 4. Let Your Action Speaks Louder than Your Words