This document discusses developing sustainable urban creative clusters. It notes that cities foster collaboration, inspiration, and the exchange of knowledge which allows creative industries to thrive. Creative industry activity concentrated in certain cities can lead to the formation of "creative clusters," which can emerge organically or be planned. The document examines Cardiff's television and digital media cluster, finding the television industry protective of intellectual property while the digital media industry facilitates information sharing. It concludes that Cardiff is well positioned to attract creative professionals but must emphasize its unique character, and recommendations are made to encourage further cluster growth through interdisciplinary links and connections to higher education.
3. CitiesCreative IndustriesClustersCardiffFuture Growth?Cities breed collaborationEconomic development is a process of continually improvising in a context that makes injecting improvisations into everyday life feasible Cities provide not only new problems to be solved, but also the best environment to solve them (J. Jacobs)Shanghai from the air
4. CitiesCreative IndustriesClustersCardiffFuture Growth?The Creative Industries thrive when innovation, creativity and inspiration are allowed to flourishCities facilitate:CollaborationInspirationExchange of tacit knowledge or buzz
5. CitiesCreative IndustriesClustersCardiffFuture Growth?In 1998, the creative industries consisted of 13 sub-sectorsIn 2011, siloization of creative industry activity is unsustainableCross-pollination and inter-disciplinary practice is commonplace
6. Cities + Creative Industry activity (賊 political intervention) = clustersCreative clusters can either be organic or plannedCitiesCreative IndustriesClustersCardiffFuture Growth?
9. NESTA reportlast year looked at Cardiffs TV and Digital Media clusterTV firms protective over IP issuesInformal networking low in TV, high in Digital MediaCollaborative Digital Media industry facilitates flow of information CitiesCreative IndustriesClustersCardiffFuture Growth?
10. CitiesCreative IndustriesClustersCardiffFuture Growth?Academic reports (Clifton, 2007) suggest that Cardiff has a high LQ in the UK, thereby ideally placed to attract The Creative ClassHowever, important to stress unique and distinctive urbanity, avoid the generica creative development
11. What can be done to encourage further growth?Institutional Inertia is crucial difficult to start from scratchEncourage inter-disciplinary links with (free) events with broad remit Connections with Higher Education crucial to future creativity/development Allow for failure CitiesCreative IndustriesClustersCardiffFuture Growth?
12. Ever tried. Ever failed. No matter. Try again. Fail again. Fail betterSamuel Beckett, Worstward Ho (1983)