The document outlines 10 rules for building successful movements: 1) Movements are built on passion; 2) Movements begin with initial conversations; 3) Movements have inspirational leadership; 4) Movements require a time and effort commitment to ensure members join for the right reasons; 5) Movements empower members with knowledge; 6) Movements have strong, unifying identities; 7) Movements encourage ownership; 8) Movements make members feel important; 9) Movements are active both online and offline; and 10) Movements achieve tangible results and tell compelling stories.
1 of 12
Download to read offline
More Related Content
Building Movements - Masbate Funds for Little Kids
1. Adapted from Brains on Fire
Building Movements
The FOCUS should be on
understanding HOW
PEOPLE move, not why.
5. Rule #4
Movements have a
barrier to entry
Passionate causes require
time and effort. A time and
effort requirement ensures
that soldiers who do join
your cause will do so for the
right reasons.