際際滷

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Building Product for
1M and 100M Users
Craig Watson
Co-Founder Soundwave, PM Spotify
Who Am I?
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
How does this affect you?
After P/M Fit
Before P/M Fit
WTF are we
doing!?
Before P/M Fit
Before Product/Market Fit
In a great market, a market with lots of
real potential customers, the market pulls
the product out of the startup
- Marc Andreessen
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Good
Product
Good Market
Qual.
Qual.
Bad
Product
Bad Market
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Are we nearly
there yet?
After P/M Fit
How should you start?
And what the actionable next steps could be
Impact Delivery
How should you start?
And what the actionable next steps could be
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Think It Build It Ship It Tweak It
Product/Design Tech Lead/Coach
Impact Delivery Impact
Building product for 1 m and 100m users (3)
OMTM
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Good Market
Quant.
Quant.
Bad
Product
Good
Product
Bad Market
Building product for 1 m and 100m users (3)
How should you start?
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Building product for 1 m and 100m users (3)
Why should I
work on this?
That summit doesnt
look too far - just
another 4634m!
Questions?
@cdcwatson

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Building product for 1 m and 100m users (3)