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Building the Brand of You

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Christopher Vo

This document outlines seven steps to build your personal brand on LinkedIn. It discusses choosing an engaging profile photo, optimizing your profile for searchability, writing a passionate summary, adding and organizing skills, telling your story through media and connections, completing your profile, and reading and sharing relevant news. The overall message is that your LinkedIn profile is the foundation of your personal brand online.

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Building the brand of YOU! Christopher Vo GSO [In]tern at LinkedIn
2 What is a brand?
3 Companies have products and advertisements
4 Your Brand = Your LinkedIn Profile
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1 4 7 16 31 53 87 144 300MM+ 200200,000+ professionals join daily Profile viewing is the number one activity on LinkedIn 5
7 Steps to build your brand 6
1. Pick a professional, engaging photo LinkedIn Confidential ©2013 All Rights Reserved 7
2. Be Found Easily – make a personal link LinkedIn Confidential ©2013 All Rights Reserved 8
3. A Summary Packed with Passion 9
4. Add Skills and manage which ones appear 10
5. Tell your story with rich media Add your company Recommendations Share fun content Write a summary 11
6. Be Complete LinkedIn Confidential ©2013 All Rights Reserved 12
7. Read & Share Relevant News LinkedIn Confidential ©2013 All Rights Reserved 13
Recap LinkedIn Confidential ©2013 All Rights Reserved 14 1. Pick a professional, engaging photo 2. Be Found Easily – make a personal link 3. A Summary Packed with Passion 4. Add Skills and organize yours 5. Tell your story with rich media 6. Be Complete 7. Read & Share Relevant News Linkedin.com/in/christovo
Questions? 15

More Related Content

Building the Brand of You

  • 1. Building the brand of YOU! Christopher Vo GSO [In]tern at LinkedIn
  • 2. 2 What is a brand?
  • 3. 3 Companies have products and advertisements
  • 4. 4 Your Brand = Your LinkedIn Profile
  • 5. 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1 4 7 16 31 53 87 144 300MM+ 200200,000+ professionals join daily Profile viewing is the number one activity on LinkedIn 5
  • 6. 7 Steps to build your brand 6
  • 7. 1. Pick a professional, engaging photo LinkedIn Confidential ©2013 All Rights Reserved 7
  • 8. 2. Be Found Easily – make a personal link LinkedIn Confidential ©2013 All Rights Reserved 8
  • 9. 3. A Summary Packed with Passion 9
  • 10. 4. Add Skills and manage which ones appear 10
  • 11. 5. Tell your story with rich media Add your company Recommendations Share fun content Write a summary 11
  • 12. 6. Be Complete LinkedIn Confidential ©2013 All Rights Reserved 12
  • 13. 7. Read & Share Relevant News LinkedIn Confidential ©2013 All Rights Reserved 13
  • 14. Recap LinkedIn Confidential ©2013 All Rights Reserved 14 1. Pick a professional, engaging photo 2. Be Found Easily – make a personal link 3. A Summary Packed with Passion 4. Add Skills and organize yours 5. Tell your story with rich media 6. Be Complete 7. Read & Share Relevant News Linkedin.com/in/christovo