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Building Vaccine
Confidence for
Disease Prevention
ImmunizeTN Member Meeting
February 10, 2021
Andrea W. Stubbs, MPA
Administrative Director
HPV Cancer Prevention Program
St. Jude Childrens Research Hospital
Community Outreach & Engagement
St. Jude
HPV Cancer
Prevention
Program
stjude.org/hpv
Willingness to accept the COVID-19 Vaccine is Increasing 
Not there yet
Vaccine Confidence Continuum
Refuse all
vaccines
Accept all
vaccines
on time
Vaccine Confidence Spectrum
Vaccine Hesitancy
Courtesy: Jennifer Williams. https://www.bcemergencynetwork.ca
1. Nabet B et al. Addressing vaccine hesitancy to protect children and communities against preventable diseases. PolicyLab at Childrens Hospital of Philadelphia;2017.
policylab.chop.edu/sites/default/files/pdf/publications/Addressing_Vaccine_Hesitancy.pdf. Accessed August 14, 2020. 2. Smith MJ. Infect Dis Clin North Am. 2015;29(4):759769. 3. Hough-Telford C et al.
Pediatrics. 2016;138(3):e20162127. 4. Thomson A et al. Vaccine. 2016;34(8):10181024.
Access, affordability, awareness, acceptance, and
activation
Key challenges to hesitancy1
Diminished
prioritization
of vaccination1
Lack of uniform
state policies on
vaccination1,2
Apprehension over
following vaccine
schedules1,3
Lack of confidence
in vaccine safety
and efficacy1
Factors influencing vaccination
uptake4:
Challenges and Factors of Vaccine Hesitancy
Strategies to Build Vaccine
Confidence
 Trusted messengers
 Education is key
 Invest in the Community Capacity Building
 Assess 3Cs  confidence, complacency,
convenience
 Misconceptions and myths
Trusted
Messengers
Trusted Messengers
Faith Leaders
James Hildreth, MD
President & CEO, Meharry Medical
James Downing, MD
President, St. Jude Children's Research Hospital
https://www.nytimes.com/2021/01/24/health/covid-vaccine-promotion-New-Orleans.html
National Institutes of Health, Community Engagement Alliance (CEAL) Against COVID-19 Disparities: https://covid19community.nih.gov/
Meharry Medical College https://www.tnceal.org/
Pew Research Center. Intent to Get a COVID-19 Vaccine Rises: https://www.pewresearch.org/science/2020/12/03/intent-to-get-a-covid-19-vaccine-rises-to-60-as-
confidence-in-research-and-development-process-increases/ (12/3/2020)
COVID-19
vaccination
acceptance and
intention shaped by
access in addition to:
 Knowledge
 Attitudes
 Beliefs
 Lived experiences
Misconceptions
and Myths
Build Vaccine Confidence
 Work with trusted messengers to deliver accurate
and meaningful information
 Ensure messages address safety and effectiveness
 Acknowledge uncertainty  and provide support for
those who have decided to get vaccinated and
those who remain uncertain
 Assess the 3Cs: communitys confidence,
complacency and convenience
For more information about the St. Jude HPV
Cancer Prevention Program:
Heather M. Brandt, PhD, Director
heather.brandt@stjude.org
Andrea Stubbs, MPA, Administrative Director
andrea.stubbs@stjude.org
Carol Minor, Program Coordinator
carol.minor@stjude.org
Julia Neely, MPH, Program Coordinator
julia.neely@stjude.org
Ursula LeFlore, Administrative Specialist
ursula.leflore@stjude.org
St. Jude Childrens Research Hospital
HPV Cancer Prevention Program
262 Danny Thomas Place, MS 762
Memphis, Tennessee 38105
Visit us online at: stjude.org/hpv
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Building Vaccine Confidence for Disease Prevention

  • 1. Building Vaccine Confidence for Disease Prevention ImmunizeTN Member Meeting February 10, 2021 Andrea W. Stubbs, MPA Administrative Director HPV Cancer Prevention Program St. Jude Childrens Research Hospital
  • 2. Community Outreach & Engagement St. Jude HPV Cancer Prevention Program stjude.org/hpv
  • 3. Willingness to accept the COVID-19 Vaccine is Increasing Not there yet
  • 4. Vaccine Confidence Continuum Refuse all vaccines Accept all vaccines on time Vaccine Confidence Spectrum Vaccine Hesitancy Courtesy: Jennifer Williams. https://www.bcemergencynetwork.ca
  • 5. 1. Nabet B et al. Addressing vaccine hesitancy to protect children and communities against preventable diseases. PolicyLab at Childrens Hospital of Philadelphia;2017. policylab.chop.edu/sites/default/files/pdf/publications/Addressing_Vaccine_Hesitancy.pdf. Accessed August 14, 2020. 2. Smith MJ. Infect Dis Clin North Am. 2015;29(4):759769. 3. Hough-Telford C et al. Pediatrics. 2016;138(3):e20162127. 4. Thomson A et al. Vaccine. 2016;34(8):10181024. Access, affordability, awareness, acceptance, and activation Key challenges to hesitancy1 Diminished prioritization of vaccination1 Lack of uniform state policies on vaccination1,2 Apprehension over following vaccine schedules1,3 Lack of confidence in vaccine safety and efficacy1 Factors influencing vaccination uptake4: Challenges and Factors of Vaccine Hesitancy
  • 6. Strategies to Build Vaccine Confidence Trusted messengers Education is key Invest in the Community Capacity Building Assess 3Cs confidence, complacency, convenience Misconceptions and myths
  • 8. Trusted Messengers Faith Leaders James Hildreth, MD President & CEO, Meharry Medical James Downing, MD President, St. Jude Children's Research Hospital
  • 10. National Institutes of Health, Community Engagement Alliance (CEAL) Against COVID-19 Disparities: https://covid19community.nih.gov/ Meharry Medical College https://www.tnceal.org/
  • 11. Pew Research Center. Intent to Get a COVID-19 Vaccine Rises: https://www.pewresearch.org/science/2020/12/03/intent-to-get-a-covid-19-vaccine-rises-to-60-as- confidence-in-research-and-development-process-increases/ (12/3/2020) COVID-19 vaccination acceptance and intention shaped by access in addition to: Knowledge Attitudes Beliefs Lived experiences
  • 13. Build Vaccine Confidence Work with trusted messengers to deliver accurate and meaningful information Ensure messages address safety and effectiveness Acknowledge uncertainty and provide support for those who have decided to get vaccinated and those who remain uncertain Assess the 3Cs: communitys confidence, complacency and convenience
  • 14. For more information about the St. Jude HPV Cancer Prevention Program: Heather M. Brandt, PhD, Director heather.brandt@stjude.org Andrea Stubbs, MPA, Administrative Director andrea.stubbs@stjude.org Carol Minor, Program Coordinator carol.minor@stjude.org Julia Neely, MPH, Program Coordinator julia.neely@stjude.org Ursula LeFlore, Administrative Specialist ursula.leflore@stjude.org St. Jude Childrens Research Hospital HPV Cancer Prevention Program 262 Danny Thomas Place, MS 762 Memphis, Tennessee 38105 Visit us online at: stjude.org/hpv