Building Websites is Cool
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Sheldon Nesdale is a web designer and marketer who enjoys learning new things online, creating unique content, and living in Tauranga, New Zealand. He gets paid to read, ask questions, listen, write, talk about ideas, and create. He loves building websites because they are cheap to create, public, attract audiences for free through search engines, and can be monetized. Nesdale has built 20 client websites and 17 of his own websites, which generate 66% of his income. He provides tips on finding topics to build websites about and asks questions to consider when building websites for clients.
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The document outlines social media strategies for enhancing sales effectiveness, emphasizing that 78% of salespeople using social media outsell their peers. It includes 19 essential tactics such as direct selling, building networks, and using content to generate engagement while highlighting the importance of monitoring analytics to gauge performance. The authors encourage experimentation and consistent application of these strategies for immediate impact on business success.How To Rank For Your #1 Keyword
How To Rank For Your #1 KeywordVolume Nine
油
The document provides a strategic guide for ranking keywords through effective SEO practices, emphasizing the importance of focusing on relevant content and brand building. Key tactics include using tools like Google Keyword Planner, developing a targeted content strategy, and optimizing website structure for better engagement. It highlights that quality content and SEO must work together to improve online visibility and drive traffic.Building a Powerful Small Business Website
Building a Powerful Small Business WebsiteReal Time Web Marketing
油
This workshop by Mike Baker focuses on building a powerful small business website, covering essential topics such as planning, building, promoting, hosting, and maintaining a site. Key elements include understanding target audiences, the importance of clear messaging and navigation, utilizing social media and online directories for promotion, and ensuring security and maintenance. The session encourages participant engagement and aims to provide practical advice for achieving online success.Leveraging LinkedIn
Leveraging LinkedInJason Piasecki
油
The document is a presentation on effectively using LinkedIn for professional networking, emphasizing the creation of an engaging profile, the importance of endorsements, and the benefits of utilizing company pages and groups. It provides actionable tips for improving one's presence on the platform, such as optimizing profiles with keywords and creating timely, relevant content. Additionally, it addresses common questions about using LinkedIn for business and social engagement.How to Build a Powerful Small Business Website
How to Build a Powerful Small Business WebsiteReal Time Web Marketing
油
The workshop focuses on building a powerful small business website, emphasizing planning, functionality, and effective online marketing strategies. Key sections include understanding your audience, creating engaging content, ensuring top-notch site functionality, and considering security and maintenance. Real-life case studies, practical tips, and hands-on activities are provided to assist small business owners in optimizing their web presence.Social networking for sales
Social networking for salesnickismama
油
This document discusses using social networking, particularly LinkedIn, for sales and business development purposes. It outlines reasons to use social networking like finding new clients and building your reputation at no cost. It provides tips for using LinkedIn strategically like developing a complete profile, networking, and communicating regularly. The document advises developing a social media strategy with goals and gives methods for prospecting new clients through social networking versus cold calling.Social Media Workshop HubSpot May 2009
Social Media Workshop HubSpot May 2009HubSpot
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The document discusses social media and provides 10 commandments for using social media successfully. It focuses on building great content, relationships, and committing time to social media. It emphasizes that social media is about networking and sharing valuable content rather than self-promotion. Building relationships and sharing others' content is important before promoting your own content or business. The goal is to drive traffic and links to online content and conversions.Northwestern Kellogg MBA Presentation
Northwestern Kellogg MBA Presentationandrew daniel
油
Andrew Daniel from Cinmar discusses the importance of content in e-commerce, highlighting a shift from brand-centric to customer-centric marketing. He emphasizes that brands must engage customers through captivating content to build loyalty and enhance SEO, using examples from successful brands. The presentation also addresses common questions marketers have regarding effective content strategies and design for e-commerce sites.Cedar Fort Marketing Conference 7.30.11
Cedar Fort Marketing Conference 7.30.11Moller Marketing, LLC
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The document provides guidance for authors on using online marketing strategies to promote their books and build an audience. It discusses defining a target readership, researching keywords to find interested potential buyers, creating a Facebook page and profile to engage with fans, assessing and optimizing an author's website, using other social networks like Goodreads and Twitter, and providing takeaways on setting actionable goals for online promotion. The overall aim is to recommend practical tactics for authors to increase book sales and develop name recognition through an integrated online presence and content strategy.Everything you need to know about Internet Marketing
Everything you need to know about Internet MarketingDarren Pace
油
The document outlines the 6 core stages of an internet marketing plan: 1) create a keyword strategy, 2) optimize a website for SEO, 3) create exceptional content, 4) promote content through blogging, email, and social media, 5) convert website traffic to leads and customers, and 6) analyze and refine the marketing strategy. It emphasizes keywords, creating educational, informative and entertaining content, promoting content through various channels, focusing on conversions, and continuously measuring and improving results. The presentation concludes by advising attendees to tackle each marketing tactic step-by-step to make internet marketing more manageable.Whoever has the best content wins!
Whoever has the best content wins!Buzz12
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The document discusses the importance of content marketing and lead generation. It notes that having the best content allows a company to win by attracting and nurturing leads through compelling content. It provides tips on building an opt-in email list through outbound outreach and creating content that incentivizes people to opt-in. The key is using the email list for regular email marketing campaigns that keep subscribers informed and include a single call to action.7 ways to grow your business in 2017
7 ways to grow your business in 2017Dave Kerpen
油
The document outlines 7 ways for businesses to grow in 2017: 1) Listen to customers on social media, 2) Tell customers why they should follow you and what's in it for them, 3) Be authentic and show your company's personality, 4) Ask questions to engage customers in conversations, 5) Find support from peer business owners, 6) Ask existing customers for referrals, and 7) Make your company likeable so customers recommend it to others. The document was written by Dave Kerpen, CEO of Likeable Local, and encourages learning more about their social media management and marketing services.Find, nurture and grow with social media marketing
Find, nurture and grow with social media marketingloopster3
油
This document provides tips on using social media marketing to build better relationships with customers and generate more leads. It discusses segmenting customers and differentiating marketing approaches. Specific social media platforms like LinkedIn and Facebook are examined, with advice on using them to prospect, connect, and nurture potential customers. The overall goal is to implement marketing and nurturing strategies that uncover and connect with ideal customers through social media in order to shorten sales cycles, generate more leads, and enjoy working with customers.Ad
Building Websites is Cool
- 2. Im interested in... Learning, Being Inspired, Exploring the web Business Books + TED videos + Kahn Academy + Googling Creating Unique Content + Online communities Tauranga + The Mount I love where I live Sheldon Nesdale :: www.MarketingFirst.co.nz
- 3. Im interested in... Technology How it connects us & improves our lives iPad + Robots + Games + Facebook Being Entertained Videos: Comedy + Movie Cartoons + Sci-Fi + TED Making Money Small Business + Micro-Business, Start-Up Businesses Sheldon Nesdale :: www.MarketingFirst.co.nz
- 4. I get paid to... 1. Read 2. Ask Questions 3. Listen 4. Write (email + content + articles) 5. Talk about ideas 6. Create Sheldon Nesdale :: www.MarketingFirst.co.nz
- 5. Why I Love Building Websites 1. Websites are cheap $84.73/year (or free) 2. Websites are public no barriers between you and the world 3. Websites attract an audience for free thanks to Google 4. Websites are valuable so people will pay you to build them Sheldon Nesdale :: www.MarketingFirst.co.nz
- 6. My Web Work 20 client websites Scuba Diving, Management Course, Airport Shuttle, Winery, Fences & Gates, Charity 17 of my own websites (66% of my income) LoveOneDaySales.co.nz NZHotPools.co.nz WhyIHateDogs.com AntiSmokingSeahorse.com Sheldon Nesdale :: www.MarketingFirst.co.nz
- 7. Sheldon Nesdale :: www.MarketingFirst.co.nz
- 8. Sheldon Nesdale :: www.MarketingFirst.co.nz
- 9. Sheldon Nesdale :: www.MarketingFirst.co.nz
- 10. Sheldon Nesdale :: www.MarketingFirst.co.nz
- 11. Want to start your own website? Find a topic you are passionate about This gives you energy to keep going Eg an author, a type of movie, a hobbie, a sport Provide content that is valuable & interesting to certain people (not everybody) Eg reading order list, ranking list of movies & indepth character details, how-to videos Have an attitude. Take a stand. Once you have an audience, making money is easy Sheldon Nesdale :: www.MarketingFirst.co.nz
- 12. Building a website for a client? 5 questions to ask: 1. What are your overall goals for your business? Growth? More revenue? More profit? Highly quality? Higher prices? To be the leader? 2. What are your personal goals? Work less? Make more money? Both? Be famous for something? Sell the business & retire? This tells you what motivates them 3. How will a website help with your goals? Let them tell you why they want one This tells you what they expect from you Sheldon Nesdale :: www.MarketingFirst.co.nz
- 13. Building a website for a client? Questions to ask: 4. What action do you want customers to take? Call your phone number? Fill in an email enquiry form? Buy something? Walk into your shop? This tells you how to measure success 5. Why would a customer buy from you anyway? What makes you unique / different / special? This tells you what the content should be Sheldon Nesdale :: www.MarketingFirst.co.nz
- 14. When building a website, whos perspective is most important? 1. Your client? 2. You? 3. The clients customers? Sheldon Nesdale :: www.MarketingFirst.co.nz
- 15. Most important perspective: Your clients end-customer Without them, the pyramid falls over The more you know about the end customers the better the website will be Sheldon Nesdale :: www.MarketingFirst.co.nz
- 16. What questions are customers asking themselves when they visit a website? 1. Have you got what I want? 2. Can I trust you? 3. How much will it cost me? Sheldon Nesdale :: www.MarketingFirst.co.nz
- 17. Have you got what I want? Sheldon Nesdale :: www.MarketingFirst.co.nz
- 18. Have you got what I want? Sheldon Nesdale :: www.MarketingFirst.co.nz
- 19. Can I trust you? Sheldon Nesdale :: www.MarketingFirst.co.nz
- 20. What builds trust? 1. Testimonials 2. Guarantees 3. Details that prove expertise Eg How we do things... Sheldon Nesdale :: www.MarketingFirst.co.nz
- 21. How much will it cost? Dont waste my time! Sheldon Nesdale :: www.MarketingFirst.co.nz
- 22. Guidelines for building a website 1. Keep the end customer in mind 2. Before you add extra stuff ask if it might get in the way of results 3. Be predictable So new visitors dont get a headache learning how to get what they want 3 column layout Black text on white background Blue underlined text for hyperlinks Use headlines, subheads, bullets, images, links, video Sheldon Nesdale :: www.MarketingFirst.co.nz
- 23. Sheldon Nesdale :: www.MarketingFirst.co.nz
- 24. Sheldon Nesdale :: www.MarketingFirst.co.nz
- 25. Resources Domain Names: 1stDomains.co.nz $25/year Web Hosting: HostGator.com $60/year Website Building: WordPress.org These 際際滷s: Sheldon Nesdale :: www.MarketingFirst.co.nz