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Bundling services

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Gipson Mosha
Gipson Mosha

This document discusses bundling prepaid voice and data services to increase customer base and revenue growth for a telecommunications company. It provides projections for prepaid voice and data package activations and resulting revenue over four quarters. Specific proposals include introducing two prepaid voice and data bundle packages ("Kasheshe" and "Chizika") and three prepaid voice-only packages. Projections estimate quarterly package activations, revenue from existing vs. new customers, and total projected revenue from the bundled and voice-only packages.

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Bundling of Service Converged Products & Services
See the following: Customer Base Growth Trend Revenue Growth Trend Churn Rate Trend Active / Inactive Trend Background
No Customer Base Growth No Revenue Growth Very Low Traffic Generation to On - Net Churn is Growing Everyday Now, what should we do??????? Observations
PART A: PPA Bundles Voice and Data
Introduction Propose one shilling per second to all networks Reflections on current situation Proposed bundle package (voice + data) Projections and market volume estimates Proposed PPA voice packages Projections and market volume estimates Contents
Campaign aims at: Promoting Prepaid Fixed Voice Promoting Prepaid Mobile Voice Extending Prepaid Fixed Data Promoting of FONC (Fixed Off Net Calls) Use of Convergence Billing System Introduction
Vandalism Poor after sales support / Fault attendance No customer satisfaction survey (KYC) Dialing plan Market dynamics FMPP Poor market initiatives Reasons
Promote PPA on net calls Promote PPA off net calls Extend PPA Data Network Introduce sales dynamics through KYC Campaign
There are two proposed packages Package one to target residential PPA users Package two to target SME/SOHO PPA users Monthly unlimited on net calls PPA voice & data bundling Reduced off net calls price plan Out of bundle calling is TZS 1 / Second to all networks Proposed Packages & Assumptions
1.Kasheshe Pack Unlimited on net calls + Data unlimited / volume based package 2. Chizika Pack Unlimited on net calls + Reduced off net calls + Data unlimited / volume based package PPA Bundles
Group Name Region (s) Number of Region(s) Group A Dar 3 Group B Arusha, Mwanza, Mbeya, Dodoma & Unguja 5 Group C The rest 19 Regions & Numbers
Group Name Each Region Monthly Activations Quarterly Activations Annual Activations Group A 70 210 630 2,520 Group B 30 150 450 1,800 Group C 20 380 1,140 4,560 Grand Total 2,220 8,880 Target on Activations (PPA Bundles)
Group Name Each Region Monthly Activations Quarterly Activations Annual Activations Group A 100 300 900 3,600 Group B 50 200 600 2,400 Group C 30 570 1,710 6,840 3,210 12,840 Target on Activations (PPA Bundles + Voice Bundles)
Assumptions: Kasheshe pack contribute 70% of ONSU Chizika pack contribute 30% of ONSU Ratio of Existing vs. New acquisition is 2:1 Off net call minute is rated TZS 50 For off net call minute IR is rated TZS 35 TTCL gains TZS 15 for every off net call minute Projections
Period Activations Ratio Existing Customers New Customers Quarter 1 3,210 2:1 2,140 1070 Quarter 2 3,210 2:1 2,140 1070 Quarter 3 3,210 2:1 2,140 1070 Quarter 4 3,210 2:1 2,140 1070 Estimated Market Volume
Period Activations Fantasy Pack (70%) Favorite Pack (30%) Quarter 1 3,210 2,247 963 Quarter 2 3,210 2,247 963 Quarter 3 3,210 2,247 963 Quarter 4 3,210 2,247 963 Forecasted Package Activations
Assumptions: Except favorite pack three, all other packages Nduki is a preferred data package Kasheshe pack ratio is 4:2:1 Chizika pack ratio is 5:3:1 Revenue Projections
Period Activations Ratio Pack 1 Pack 2 Pack 3 Rev in TZS Q 1 2,247 4:2:1 1,284 642 321 186,180,000.00 Q 2 4,494 4:2:1 2,568 1,284 642 372,360,000.00 Q 3 6,741 4:2:1 3,852 1,926 963 558,540,000.00 Q 4 8,988 4:2:1 5,136 2,568 1284 744,720,000.00 Revenue Projections (Kahseshe Pack)
Period Activations Ratio Pack 1 Pack 2 Pack 3 Rev in TZS Q 1 963 5:3:1 535 321 107 238,877,500.00 Q 2 1,926 5:3:1 1,070 642 214 477,755,000.00 Q 3 2,889 5:3:1 1,605 963 321 716,632,500.00 Q 4 3,852 5:3:1 2,140 1,284 428 995,510,000.00 Revenue Projections (Chizika Pack)
PART B: PPA Bundles Voice only
Package Type On Net in TZS Off Net Minutes Bundle Price in TZS Kasheshe Voice unlimited N/A 10,000.00 Chizika Voice 1 unlimited 300 25,000.00 Chizikae Voice 2 unlimited 450 32,500.00 Chizika Voice 3 unlimited 600 40,000.00 PPA Voice Packages
Assumptions: Kasheshe pack contribute 70% of ONSU Chizika pack contribute 30% of ONSU Ratio of Existing vs. New acquisition is 2:1 Favorite pack ratio is 3:2:1 TTCL gains TZS 15 for every off net call minute Projections on PPA Voice Packages
Group Name Each Region Monthly Activations Quarterly Activations Annual Activations Group A 70 210 630 2,520 Group B 30 150 450 1,800 Group C 20 380 1,140 4,560 Grand Total 2,220 8,880 Target on Activations (PPA Bundles)
Period Activations Ratio Existing Customers New Customers Quarter 1 2,220 2:1 1,480 740 Quarter 2 2,220 2:1 1,480 740 Quarter 3 2,220 2:1 1,480 740 Quarter 4 2,220 2:1 1,480 740 Estimated Market Volume
Period Activations Fantasy Pack (70%) Favorite Pack (30%) Quarter 1 2,220 1,554 666 Quarter 2 2,220 1,554 666 Quarter 3 2,220 1,554 666 Quarter 4 2,220 1,554 666 Forecasted Package Activations
Period Activations Price in TZS Revenue in TZS Q 1 1,554 10,000.00 15,540,000.00 Q 2 3,108 10,000.00 31,080,000.00 Q 3 4,662 10,000.00 46,620,000.00 Q 4 6,216 10,000.00 62,160,000.00 Grand Total 155,400,000.00 Voice Revenue Kasheshe
Period Activations Ratio Pack 1 Pack 2 Pack 3 Off Net Rev in TZS On Net Rev in TZS Q 1 740 3:2:1 369 246 123 52,920,000.00 26,460,000.00 Q 2 1,480 3:2:1 738 492 246 105,840,000.00 52,920,000.00 Q 3 2,220 3:2:1 1,107 738 369 158,760,000.00 83,790,000.00 Q 4 2,960 3:2:1 1,476 984 492 211,680,000.00 114,660,000.00 Voice Revenue Chizika
End Of Presentation Shukrani

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Bundling services

  • 1. Bundling of Service Converged Products & Services
  • 2. See the following: Customer Base Growth Trend Revenue Growth Trend Churn Rate Trend Active / Inactive Trend Background
  • 3. No Customer Base Growth No Revenue Growth Very Low Traffic Generation to On - Net Churn is Growing Everyday Now, what should we do??????? Observations
  • 4. PART A: PPA Bundles Voice and Data
  • 5. Introduction Propose one shilling per second to all networks Reflections on current situation Proposed bundle package (voice + data) Projections and market volume estimates Proposed PPA voice packages Projections and market volume estimates Contents
  • 6. Campaign aims at: Promoting Prepaid Fixed Voice Promoting Prepaid Mobile Voice Extending Prepaid Fixed Data Promoting of FONC (Fixed Off Net Calls) Use of Convergence Billing System Introduction
  • 7. Vandalism Poor after sales support / Fault attendance No customer satisfaction survey (KYC) Dialing plan Market dynamics FMPP Poor market initiatives Reasons
  • 8. Promote PPA on net calls Promote PPA off net calls Extend PPA Data Network Introduce sales dynamics through KYC Campaign
  • 9. There are two proposed packages Package one to target residential PPA users Package two to target SME/SOHO PPA users Monthly unlimited on net calls PPA voice & data bundling Reduced off net calls price plan Out of bundle calling is TZS 1 / Second to all networks Proposed Packages & Assumptions
  • 10. 1.Kasheshe Pack Unlimited on net calls + Data unlimited / volume based package 2. Chizika Pack Unlimited on net calls + Reduced off net calls + Data unlimited / volume based package PPA Bundles
  • 11. Group Name Region (s) Number of Region(s) Group A Dar 3 Group B Arusha, Mwanza, Mbeya, Dodoma & Unguja 5 Group C The rest 19 Regions & Numbers
  • 12. Group Name Each Region Monthly Activations Quarterly Activations Annual Activations Group A 70 210 630 2,520 Group B 30 150 450 1,800 Group C 20 380 1,140 4,560 Grand Total 2,220 8,880 Target on Activations (PPA Bundles)
  • 13. Group Name Each Region Monthly Activations Quarterly Activations Annual Activations Group A 100 300 900 3,600 Group B 50 200 600 2,400 Group C 30 570 1,710 6,840 3,210 12,840 Target on Activations (PPA Bundles + Voice Bundles)
  • 14. Assumptions: Kasheshe pack contribute 70% of ONSU Chizika pack contribute 30% of ONSU Ratio of Existing vs. New acquisition is 2:1 Off net call minute is rated TZS 50 For off net call minute IR is rated TZS 35 TTCL gains TZS 15 for every off net call minute Projections
  • 15. Period Activations Ratio Existing Customers New Customers Quarter 1 3,210 2:1 2,140 1070 Quarter 2 3,210 2:1 2,140 1070 Quarter 3 3,210 2:1 2,140 1070 Quarter 4 3,210 2:1 2,140 1070 Estimated Market Volume
  • 16. Period Activations Fantasy Pack (70%) Favorite Pack (30%) Quarter 1 3,210 2,247 963 Quarter 2 3,210 2,247 963 Quarter 3 3,210 2,247 963 Quarter 4 3,210 2,247 963 Forecasted Package Activations
  • 17. Assumptions: Except favorite pack three, all other packages Nduki is a preferred data package Kasheshe pack ratio is 4:2:1 Chizika pack ratio is 5:3:1 Revenue Projections
  • 18. Period Activations Ratio Pack 1 Pack 2 Pack 3 Rev in TZS Q 1 2,247 4:2:1 1,284 642 321 186,180,000.00 Q 2 4,494 4:2:1 2,568 1,284 642 372,360,000.00 Q 3 6,741 4:2:1 3,852 1,926 963 558,540,000.00 Q 4 8,988 4:2:1 5,136 2,568 1284 744,720,000.00 Revenue Projections (Kahseshe Pack)
  • 19. Period Activations Ratio Pack 1 Pack 2 Pack 3 Rev in TZS Q 1 963 5:3:1 535 321 107 238,877,500.00 Q 2 1,926 5:3:1 1,070 642 214 477,755,000.00 Q 3 2,889 5:3:1 1,605 963 321 716,632,500.00 Q 4 3,852 5:3:1 2,140 1,284 428 995,510,000.00 Revenue Projections (Chizika Pack)
  • 20. PART B: PPA Bundles Voice only
  • 21. Package Type On Net in TZS Off Net Minutes Bundle Price in TZS Kasheshe Voice unlimited N/A 10,000.00 Chizika Voice 1 unlimited 300 25,000.00 Chizikae Voice 2 unlimited 450 32,500.00 Chizika Voice 3 unlimited 600 40,000.00 PPA Voice Packages
  • 22. Assumptions: Kasheshe pack contribute 70% of ONSU Chizika pack contribute 30% of ONSU Ratio of Existing vs. New acquisition is 2:1 Favorite pack ratio is 3:2:1 TTCL gains TZS 15 for every off net call minute Projections on PPA Voice Packages
  • 23. Group Name Each Region Monthly Activations Quarterly Activations Annual Activations Group A 70 210 630 2,520 Group B 30 150 450 1,800 Group C 20 380 1,140 4,560 Grand Total 2,220 8,880 Target on Activations (PPA Bundles)
  • 24. Period Activations Ratio Existing Customers New Customers Quarter 1 2,220 2:1 1,480 740 Quarter 2 2,220 2:1 1,480 740 Quarter 3 2,220 2:1 1,480 740 Quarter 4 2,220 2:1 1,480 740 Estimated Market Volume
  • 25. Period Activations Fantasy Pack (70%) Favorite Pack (30%) Quarter 1 2,220 1,554 666 Quarter 2 2,220 1,554 666 Quarter 3 2,220 1,554 666 Quarter 4 2,220 1,554 666 Forecasted Package Activations
  • 26. Period Activations Price in TZS Revenue in TZS Q 1 1,554 10,000.00 15,540,000.00 Q 2 3,108 10,000.00 31,080,000.00 Q 3 4,662 10,000.00 46,620,000.00 Q 4 6,216 10,000.00 62,160,000.00 Grand Total 155,400,000.00 Voice Revenue Kasheshe
  • 27. Period Activations Ratio Pack 1 Pack 2 Pack 3 Off Net Rev in TZS On Net Rev in TZS Q 1 740 3:2:1 369 246 123 52,920,000.00 26,460,000.00 Q 2 1,480 3:2:1 738 492 246 105,840,000.00 52,920,000.00 Q 3 2,220 3:2:1 1,107 738 369 158,760,000.00 83,790,000.00 Q 4 2,960 3:2:1 1,476 984 492 211,680,000.00 114,660,000.00 Voice Revenue Chizika