#BUnewMedia Presentation 2014

Download as ppt, pdf

4 likes393 views

Michelle M McCormack has worked in both offline and online visual communications. She started her career in print media before transitioning to web design and digital production. McCormack now runs her own digital marketing agency that started as a fashion and tech blog. Her agency has experienced significant growth, building a global online community through strategies like monthly theme contests and partnerships with brands. McCormack emphasized that strong visual and written communication skills are crucial for success in digital media, and that digital optimization and email are more important than social media.

Marketing

BU
DIGITAL PRESENTATION
October 15, 2014

Michelle M McCormack
DIGITAL DIRECTOR
LOVETHECOOL.NET
TWITTER
LINKEDIN

STARTED OFFLINE
Working with
magazines taught
me how to see.
Strong visual
communication
ability is CRUCIAL to
online success.
PHOTO ASSISTANT
STYLIST
PRINTER
GAFFER (FILM)
PHOTOGRAPHER

CAREER CHANGE!
Moved to LONDON +
became a Web/Flash
designer.
Ran an agency for 2
years.
All WEB 1.0
(looking back, 1.0 sucked)

MOVED HOME!
Digital Producer for a
Global ad agency.
It was 2007 and no one
was budgeting for
digital…
(+ boy did that suck)
…man are they
budgeting now

DIGITAL MARKETING AGENCY
? Started as a popular fashion/tech
blog.
? Became a digital agency + umbrella
for my projects.

DIGITAL MARKETING AGENCY
? Started as a popular fashion/tech
blog.
? Became a digital agency + umbrella
for my projects.
? Complete rebranding
? Global community of Designers
? Monthly Themes
? Monthly Scarf Design Contest
? Partnerships (Lord & Taylor, Ink Mag, Nordstrom, etc)
? Facebook community from 100 -> 35,000
? Email Marketing
? Facebook ads (very targeted and cheap)
? They’re HIRING!

SECRET BOSTON
? HYPER-LOCAL
? HYPER RELEVANT
? ORGANICLY BUILT
? COOL SPONSOR
BRANDS

VISUAL COMMUNICATION IS BEYOND CRUCIAL
It’s not about GREAT DESIGN it’s about COMPELLING DESIGN
(compelling design converts WAY MORE than traditional)
?TRADITIONAL
?COMPELLING

WRITTEN COMMUNICATION IS BEYOND CRUCIAL
It’s not about GREAT WRITING it’s about COMPELLING WRITING
(compelling writing converts WAY MORE than traditional)

DIGITIAL OPTIMIZATION + EMAIL
WAY MORE IMPORTANT THAN SOCIAL

ADVICE
?Master Photoshop
?Practice copywriting constantly
?Style
?Formatting (bullets, caps, etc)
?Pay attention to design trends (ex: SNAPCHAT)
?Get awesome at buying Facebook ads
?Cultivate Elite Partnerships – constantly leverage it

PRESENTED TO
Lecturer: Todd Van Hoosear
College of Communication at Boston University
#BUNewMedia
BU

Robbie Gomez is a creative director with over 20 years of experience leading creative teams and developing strategies across various industries including finance, travel, and media. He is currently the creative director at RockMedia in Williamsburg, NYC where he manages creative work and pitches new business. Previously he held creative director roles at Rosetta/Razorfish and VML where he led global launches and the creative experience on web and mobile apps.

Social Media as Business Development for Architects and Architectural Designersebossnow

The document discusses the crucial role of social media in enhancing word-of-mouth marketing for architectural designers, emphasizing its effectiveness compared to traditional advertising. It addresses common misconceptions about social media in the architectural field and provides practical tips for leveraging platforms to build networks and engage with clients. Ultimately, social media can facilitate business development by showcasing expertise, gaining client insights, and fostering connections.

Base 501 factsheetHershey Desai

Base501 is a full-service design agency founded in 2014 and located in Mumbai, India. It has 5 employees and has completed over 42 projects. The agency specializes in branding, digital campaigns, social media management, video animation, mobile/web design, and graphic design/illustration. It was founded by Harshal Desai and Shefali Desai, who have won numerous design awards between them. Base501 works with both large and small clients across industries to help them grow through meaningful, personalized design solutions.

Crowfounding analysisAbish Moncur

The document compares two crowdfunding campaigns - one for building public benches in Winnipeg, Canada and another for a youth entrepreneurship program called Lemonade Day Oregon. The bench campaign had an unclear message and rewards, and its video did not engage viewers or show past work, and it only achieved 4% of its funding goal. The Lemonade Day campaign had a clear and exciting message along with proof of concept in its video, achieved its funding goal, and engaged backers, though some of the higher-tier rewards lacked justification. In summary, the Lemonade Day campaign was more successful due to its superior messaging, engagement, and ability to show the impact of the program.

Why DIGGSKendyl Young

The Diggs organization focuses on fostering a collaborative and supportive environment for agents seeking excellence in real estate, emphasizing training, credibility, and community engagement. With a proven track record, including over 1,000 homes sold and recognition as one of the most influential parties in the industry, Diggs equips agents with cutting-edge marketing tools and a comprehensive support system. New agents typically achieve significant success in their first year, markedly outperforming industry averages.

Renee dobbs so you have a wp blog now whatRenee Dobbs

The document discusses tips for blogging presented by Renee Dobbs of Magnolia Days. It covers topics like post frequency myths, finding inspiration from current events and projects, telling stories to connect with audiences rather than being salesy, using images to enhance posts, ensuring legal compliance by properly attributing copyrighted content and disclosing sponsored posts, and building an engaged community by interacting on social media and sharing other people's content.

ISU Graphic Design Class of 2010 ReunionJessica Witmer

The World In 4D - Mr. Square Visits Virtual RealitySiterma The World In 4D

1. The document summarizes a presentation given to introduce various people to the concept of virtual reality and the fourth dimension. 2. It discusses different perspectives on virtual reality from several guests including a psychiatrist, artist, security manager, and business owners. 3. Common themes that emerged around successful virtual reality applications included their social aspects, ability to exceed normal limitations, and how they are viewed as "cool" technological experiences.

Twitter EasyMichelle M McCormack

Progress Presentation RenderingsBoazGolani

L arts comprehension- wk3 - fact or opininionkioskSLIDE TEACHER

The document presents a series of statements about various topics and identifies whether each statement is a fact or an opinion. It includes statements about fruits and vegetables growing on trees, scales measuring weight, thermometers reading temperature, and the number of months in a year being facts. Opinions included statements about red being a favorite color, tea being everyone's favorite drink, and hamburgers being better than hot dogs. Each statement prompts the reader to click a face to check their answer about whether it is a fact or opinion.

DIGITAL DIRECTOR 2013Michelle M McCormack

Michelle M. McCormack is a digital creative director who successfully introduced Fashion's Night Out to Boston in 2011, mobilizing thousands of retailers and attendees, resulting in significant media coverage and community engagement. Her notable projects include boosting a fashion startup's funding and acceptance into the Techstars incubator, as well as creating the vibrant online community 'Secret Boston,' focused on music, street art, and fashion. With a background in photography and experience working with leading magazines, she combines editorial sensibility with digital marketing strategies to create impactful campaigns.

CREATIVE DIRECTOR Look Book for Rebecca Minkoff for Stelle ClutchMichelle M McCormack

Road Rebels LOOK BOOK, Rebecca Minkoff for Stelle Clutch with Helmut Lang wardrobe (Creative Direction / Design Layout / Photo Editing / Typography) As Digital Creative Director I created a long term content strategy for my client of creating two themed photo shoots per month, featuring our product (speakers) and featuring influential style bloggers, models (with large networks) and photographers (with large networks). These photo shoots result in one big look book with images we leverage through the month for promotions, email blasts, Facebook and Google ads, Facebook cover flow changes and status updates, and more. We also try to hold a contest with the blogger/ model, leveraging the images and their large networks for distribution. If not a contest, we at least have a distribution plan with the blogger/model.

Recent WorkBoazGolani

O Kyklos Tou Nerouanonimi

SubtractionSLIDE TEACHER

TEDxBeijing: Ideas Worth SpreadingLawrence Wang

The document details the TEDxBeijing event, themed 'Discovering Passion,' scheduled for November 13, 2009, featuring prominent speakers like Al Gore and various innovators from different fields. It highlights the collaboration between CMUNE and the China Social Entrepreneur Foundation as organizers, focusing on fostering social innovation and entrepreneurship. The event aims to bridge creativity and inspiration through a diverse lineup and sponsorship from various media and technology partners.

121 Health Movement IntroductionLawrence Wang

121健康行动通过推广科学洗手法，提高儿童公共卫生意识，减少传染病的传播和感染率。该项目实施低成本、可复制的社会公司模式，结合品牌推广和志愿者系统，在多个幼儿园和家庭中开展洗手活动，以提升儿童的健康生活方式。通过多种形式的培训和活动，该项目旨在促进良好的卫生习惯和社会责任感。

TEDtoChina salon Pranav MistryLawrence Wang

TEDtoChina Salon is a quarterly event that brings together people from different fields like art, design, business, education, and technology to stimulate dialogue around ideas from TED talks. The salons are always oversubscribed with thousands on the mailing list and over 50,000 social media followers. The upcoming salon will focus on human-computer interaction and feature a keynote from Pranav Mistry, the inventor of SixthSense, along with 2-3 local speakers. The event will include speeches, product demonstrations, and networking to bring global innovators together with local creators.

Brightness Express in poor areaLawrence Wang

TEDtoChina 6th anniversaryLawrence Wang

Solar Energy Opportunity In ChinaLawrence Wang

1) The solar photovoltaics market in China experienced overcapacity and financial crisis leading to oversupply and market contraction as too many new entrants crowded into the market. 2) Companies responded through rapid mergers and acquisitions to expand across the value chain in order to survive. 3) A vertically integrated presence across the upstream and downstream parts of the value chain allows companies to capture profits and secure low cost inputs while increasing market access and capacity utilization.

Sales Rainmakersjohncallos

The document discusses strategies and techniques used by top-performing salespeople, referred to as "rainmakers". It emphasizes the importance of focus, time management, prospecting, referrals, sales processes, differentiation, negotiation, and follow-up. Key recommendations include focusing prospecting efforts on high-potential leads, building a pipeline through consistent follow-up, using a structured sales process, differentiating one's value proposition, and asking questions to understand customers' needs and pain points.

TEDxZhuhai Speech 20150920Lawrence Wang

Social Media Marketing PresentationCristin Grogan

Cristin Grogan, the Social & Digital Media Manager of Iona College, gave a presentation to the Iona College Marketing Club about social media and her career. She discussed her day-to-day responsibilities managing Iona College's social media, how social media is changing marketing, and potential career paths in social media. She advised the students on the best ways to learn about social media and be successful in the industry.

YP-WeekMichael Sapiro

This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.

Andrew Joseph - PR for Bloggers: Turn Up the Volume on Your Publicity Efforts!DesignBloggersConference

Andrew Joseph PR is a full-service communications firm specializing in shelter, design, and lifestyle brands. They take a strategic approach to public relations, starting with brand strategy rather than just publicity. Their senior team works closely with each client to create customized programs that support business goals and drive results. The document provides tips for designers on building their brand through networking, social media, and when they may be ready to collaborate with a PR firm to further elevate their profile.

Social Media + PR + Marketing; how do they workMEPR Agency

The document outlines the significance of marketing, public relations, and social media for businesses, highlighting their individual roles and components. It stresses the importance of utilizing various tools and strategies to engage audiences effectively and offers guidance on establishing a social media presence. Key suggestions include setting goals, creating a content calendar, and actively communicating with customers.

The Role of Traditional Media in the Digital Marketplace by Beth Fuchs Brenne...HomeDesignDigitalMarketingSummit

The document discusses how traditional media companies can succeed in today's digital marketplace. It outlines how Domino, a home design magazine, has reinvented itself by embracing digital platforms and building a large online audience through daily content, e-commerce, and social media. Domino now reaches over 1 million people each month across its integrated print, online, and social channels. This multi-platform approach has significantly increased the company's revenue from advertising, e-commerce, and other new business lines. The document emphasizes that every channel now has its own voice and companies must share content widely to drive traffic and audience growth online.

Digital marketing Vs Graphic Design Fundamentals - Importance of personal bra...mohammed swalih

The document discusses the interplay between digital marketing and graphic design, emphasizing the importance of visual content in effective marketing strategies. It outlines various digital marketing channels, tools, and evolving trends, highlighting the significance of captivating visuals and social media in engaging audiences. Additionally, it offers insights into personal branding and the necessity of understanding one's audience in digital marketing efforts.

More Related Content

Viewers also liked (16)

Twitter EasyMichelle M McCormack

Progress Presentation RenderingsBoazGolani

L arts comprehension- wk3 - fact or opininionkioskSLIDE TEACHER

DIGITAL DIRECTOR 2013Michelle M McCormack

CREATIVE DIRECTOR Look Book for Rebecca Minkoff for Stelle ClutchMichelle M McCormack

Recent WorkBoazGolani

O Kyklos Tou Nerouanonimi

SubtractionSLIDE TEACHER

TEDxBeijing: Ideas Worth SpreadingLawrence Wang

121 Health Movement IntroductionLawrence Wang

TEDtoChina salon Pranav MistryLawrence Wang

Brightness Express in poor areaLawrence Wang

TEDtoChina 6th anniversaryLawrence Wang

Solar Energy Opportunity In ChinaLawrence Wang

Sales Rainmakersjohncallos

TEDxZhuhai Speech 20150920Lawrence Wang

Twitter EasyMichelle M McCormack

Progress Presentation RenderingsBoazGolani

L arts comprehension- wk3 - fact or opininionkioskSLIDE TEACHER

DIGITAL DIRECTOR 2013Michelle M McCormack

CREATIVE DIRECTOR Look Book for Rebecca Minkoff for Stelle ClutchMichelle M McCormack

Recent WorkBoazGolani

O Kyklos Tou Nerouanonimi

SubtractionSLIDE TEACHER

TEDxBeijing: Ideas Worth SpreadingLawrence Wang

121 Health Movement IntroductionLawrence Wang

TEDtoChina salon Pranav MistryLawrence Wang

Brightness Express in poor areaLawrence Wang

TEDtoChina 6th anniversaryLawrence Wang

Solar Energy Opportunity In ChinaLawrence Wang

Sales Rainmakersjohncallos

TEDxZhuhai Speech 20150920Lawrence Wang

Similar to #BUnewMedia Presentation 2014 (20)

Social Media Marketing PresentationCristin Grogan

YP-WeekMichael Sapiro

Andrew Joseph - PR for Bloggers: Turn Up the Volume on Your Publicity Efforts!DesignBloggersConference

Social Media + PR + Marketing; how do they workMEPR Agency

The Role of Traditional Media in the Digital Marketplace by Beth Fuchs Brenne...HomeDesignDigitalMarketingSummit

Digital marketing Vs Graphic Design Fundamentals - Importance of personal bra...mohammed swalih

Why You Need a Social Media PresenceBob Turner

This document discusses why social media is important for businesses. It provides statistics on the large user bases of popular social media sites like Facebook, LinkedIn, and Twitter. The author argues that social media can increase brand awareness, enhance search engine optimization, build website traffic, and support larger marketing plans. While return on investment from social media is difficult to measure directly, it is an important marketing tactic for remaining competitive. The author advises businesses to develop social media plans tailored to their specific goals and target audiences.

Pinterest Your Resume!MARKITECT.me

The document discusses the innovative use of Pinterest as a digital resume in the architecture, engineering, and construction industry, emphasizing its interactive and engaging format. It outlines the creation of a Pinterest profile with categorized boards showcasing work, social media presence, and professional achievements. The author shares experiences from using this approach in interviews, highlighting its effectiveness compared to traditional paper resumes.

Web marketing for luxury brandsAlexandre Corda

Luxury brands face challenges in digital marketing due to tensions between exclusivity and accessibility. While luxury consumers are tech-savvy, brands must balance sharing their history without overexposure. The evolution of the internet from desktop to mobile and social media has empowered consumers. For luxury brands, digital strategies focus on brand content like behind-the-scenes videos, educational content, and archives to convey values over direct promotion. An integrated approach across websites, search, social media, mobile apps, and email is key.

Good Design Matters In Social MediaErica Bogdan

The document highlights the significance of design in strategic communication and marketing, emphasizing clarity, consistency, and engagement in messaging. It covers fundamentals such as branding, visual identity, target demographics, and essential content for effective graphics. Additionally, it provides resources for creating graphics and finding images and fonts, along with dimensions for various social media platforms.

Fundchange koodonation vic-april202012Ideavibes | Paul Dombowsky

The document outlines a workshop focusing on the use of social media, crowdfunding, and microvolunteering for charities and non-profits. Led by Rebecca Coleman, Paul Dombowsky, and Jennifer Robertson, it covers strategies for engaging potential donors and volunteers, as well as introduces platforms like Fundchange and Koodonation. Key topics include the importance of effective communication and trust in social media, along with practical steps for launching crowdfunding campaigns and utilizing volunteer resources.

Building Audience and Engagement with Social Media - Maine Summer CampsDream Local Digital

The document discusses the transformative impact of social media on marketing, emphasizing the importance of reputation management and engagement through creative content. It highlights key statistics from Facebook and outlines essential strategies for successful social media marketing and search engine optimization. Dream Local Digital offers expertise in developing social media strategies, page management, and search engine positioning to help businesses adapt to these changes.

LinkedIn Secrets! Building a Dominant Profile, 15 Minutes a DayaimClear

This document discusses strategies for building an effective LinkedIn profile in 15 minutes per day. It notes that LinkedIn has over 347 million members from over 200 countries and territories. It recommends using advanced search to identify targeted profiles to visit, and notes that viewing others' profiles and accepting connection requests can increase one's own visibility and connections. The document also discusses how a strong LinkedIn presence can help with recruitment, thought leadership, public relations goals, and lead generation. It promotes the benefits of paid LinkedIn premium accounts for networking and searching capabilities.

Digital MarketingProductCamp Minnesota

The document outlines an agenda for a presentation on internet marketing trends in 2014, featuring insights from Bob Koehler of WSI, a global digital marketing company. Key topics include website design, conversion architecture, search engine optimization, and social media marketing, emphasizing the importance of a user-friendly website and effective marketing strategies. The presentation aims to provide actionable guidelines for businesses to enhance their online presence and engage with customers effectively.

Reach For the Stars Cheryln Gibbs

Cheryln Gibbs transitioned from a hobbyist publisher to a professional in digital marketing, aiming to help businesses generate traffic, leads, and revenue while reducing traditional advertising costs. She has outlined specific short, mid, and long-term goals for her marketing agency, Digital Moonshot, which she plans to expand significantly by 2028. Her professional development includes obtaining a bachelor's degree in digital marketing and extensive experience in creating impactful multimedia content.

FASHION PR IN THE DIGITAL AGEMichelleSadlier

The document discusses how fashion public relations has adapted to the digital age, noting that social media and new technologies have disrupted traditional PR methods and that digital strategies must be integrated. It provides examples of how fashion brands can effectively utilize social media and new media tools like LinkedIn and Twitter for PR purposes. Tips are also given on digital PR best practices, building digital expertise, and monitoring and measuring social media engagement.

Opening Session: 2010 - The Year of Execution, by Dax CallnerStephen Nold

The document discusses the evolution of marketing strategy, emphasizing the importance of social media and interactive engagement. It advocates for a collaborative approach to managing social media across various departments, asserting that everyone should contribute to delivering valuable interactions. The central themes are creativity, human connection, and adding value in B2B marketing environments.

Managing Creative with Aaron O'KeefeRasmussen College

The document summarizes a lecture on managing creative work and processes. It discusses the role of an account executive at an advertising agency, including responsibilities like managing client relationships and creative briefs. It provides an example of a successful brand relaunch for Caribou Coffee and highlights the growth it achieved. Finally, it briefly touches on trends in social media and digital spaces, and recommends several websites for staying informed on creative and advertising topics.

Real-Time Online Marketing - ARCSaffire Events

Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media presences on Facebook, Twitter, Pinterest and YouTube was explained. Attendees were encouraged to find the highest returning marketing channels and survey customers to improve online engagement.

Real time online marketingSaffire

Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media platforms like Facebook, Twitter, Pinterest, and YouTube for engaging customers was emphasized. Strategies included posting behind-the-scenes photos on Facebook and live tweeting events. The presentation aimed to help events prioritize online tools to better market and fundraise in real-time.

Social Media Marketing PresentationCristin Grogan

YP-WeekMichael Sapiro

Andrew Joseph - PR for Bloggers: Turn Up the Volume on Your Publicity Efforts!DesignBloggersConference

Social Media + PR + Marketing; how do they workMEPR Agency

The Role of Traditional Media in the Digital Marketplace by Beth Fuchs Brenne...HomeDesignDigitalMarketingSummit

Digital marketing Vs Graphic Design Fundamentals - Importance of personal bra...mohammed swalih

Why You Need a Social Media PresenceBob Turner

Pinterest Your Resume!MARKITECT.me

Web marketing for luxury brandsAlexandre Corda

Good Design Matters In Social MediaErica Bogdan

Fundchange koodonation vic-april202012Ideavibes | Paul Dombowsky

Building Audience and Engagement with Social Media - Maine Summer CampsDream Local Digital

LinkedIn Secrets! Building a Dominant Profile, 15 Minutes a DayaimClear

Digital MarketingProductCamp Minnesota

Reach For the Stars Cheryln Gibbs

FASHION PR IN THE DIGITAL AGEMichelleSadlier

Opening Session: 2010 - The Year of Execution, by Dax CallnerStephen Nold

Managing Creative with Aaron O'KeefeRasmussen College

Real-Time Online Marketing - ARCSaffire Events

Real time online marketingSaffire

Recently uploaded (20)

COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHAprekshachittorasingl

2025 Ultimate On-Page SEO Checklist to Rank #1 on Google.pdfsonalsinghchauhan38

Beyond Backlinks How Quality Blogger Outreach Builds Brand EquityBlogger Outreach

ANewswire vs SBWire_ Which Platform Is Better for Nonprofits and NGOshttps://anewswire.com/

Compare two press release distribution platforms to discover which delivers superior value and mission-focused features for nonprofit organizations building awareness and driving social impact. When it comes to nonprofit communications, choosing the right press release distribution platform determines whether your mission-critical messages reach donors, volunteers, and stakeholders versus disappearing into commercial noise that dilutes your social impact. The difference between platforms designed for nonprofit budgets and those optimized for commercial interests affects whether your communications investment advances your cause or drains precious resources from direct service delivery. But with distribution services offering vastly different pricing models and mission alignment, how do you identify genuine nonprofit-friendly value that amplifies your organization's voice?

How To Create PR Content That Journalists Actually Usehttps://anewswire.com/

For communications professionals, creating PR content that journalists actually use has become increasingly challenging. With newsrooms shrinking and journalists facing mounting pressure to produce more content with fewer resources, PR materials that don't immediately demonstrate value are quickly discarded. Most PR content fails because it prioritizes company messaging over journalistic needs. According to the 2025 Cision Media Survey, journalists report that 78% of PR materials they receive lack the essential elements required for story development. Here's how to create PR content that journalists will actually use.

SWOCC 30 jaar 11 juni - presentatie FonsSWOCC

The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...KHM Anwar

National advertising campaigns with big budgets can reach many platforms quicker than local ones. However, local marketing is flexible. If a parade takes place or there is a sudden storm, franchise owners can change their messages fast. In contrast, national strategies move slowly. Any last-minute changes require days or even weeks of meetings and bureaucracy. This lag can result in lost money and attention. Neighborhood ads have engagement rates around 20% higher than national ads. This is due to their smaller target audience. Faster feedback on what works and what does not is loved by investors. Understanding local markets helps national brands grow. Good data show when, where, and why actions need to be taken. Studying consumers at the zip-code level uncovers spending habits that spreadsheets miss. Retailers with such insights make successful product launches and establish deep roots. Payday Promotions Appeal-National Brand Strategies Demographic profiles of the target groups guide messaging. Flashy payday promotions appeal to young professionals in cities, while big discounts entice multiple generations in suburbs on lawn equipment. So stores have to know how to cater to people’s shopping habits. A shop near a late-night supermarket might want a speedier delivery, but one close to a subway could use click-and-collect services. It’s crucial to pay attention to these variations. Products Based on Local Demand-National Brand Strategies According to surveys conducted, 73% of shoppers feel more comfortable with stores that offer products based on local demand, so tracking transformative trends can aid retailers in making the necessary modifications. This entails being aware of: Weekends with fairs held in the district, Hot summer days that increase ice cream sales, Fluctuations in job opportunities, Opening new outlets and Local tastes regarding music, food, and languages spoken.

How to Write a Press Release for a Nonprofithttps://anewswire.com/

Crafting a compelling press release for your nonprofit is an essential skill that helps spread your mission and impact. Many nonprofit leaders feel unsure about writing press releases. Still, with the right approach and some practice, you can create press releases that capture media attention and help your cause gain visibility. A well-written nonprofit press release includes several key components: an attention-grabbing headline, a strong opening paragraph, an informative body, relevant quotes, and a clear boilerplate about your organization. Understanding the different types of nonprofit press releases and when to use them will maximize your communication efforts. You can use press releases to announce fundraising events, share success stories, introduce new programs, highlight community partnerships, or recognize volunteers and donors. Tailoring your press release to your specific announcement increases its effectiveness. So what makes a great nonprofit press release? And what types of press releases work best for nonprofit organizations? In this article, we walk you through how to write a nonprofit press release and provide a useful template. Read on to learn more about nonprofit press releases or use the links below to navigate the article.

Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web Plans

Meta Marketing (Facebook, Instagram and WhatsApp)faizansheikh111201

Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1

This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchases—specifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics. The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 21–30, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials. Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency. The study concludes that social media exerts a moderate but meaningful influence on consumers’ decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention. Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.

Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdfEastern Online-iSURVEY

Bulk SMS Solutions for Business Growth – Mishtel ServicesMishtel Services Private Limited

Common Mistakes That Kill Your Income Potential from Guest Postsoffpagebm

Decoding Guest Journey & Impact of AI on Commercial StrategyBenu Aggarwal

Why Digital Marketing Funnel no longer workssakshishetty23202

Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047

These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals. They showcase my skills in graphic design, social media marketing, and content strategy—crafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.

SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC

Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local SearchSivaNandhan9

Unlock the secrets to dominating local search and driving real-world customers to your business with this comprehensive Local SEO Audit course! Whether you’re a business owner, marketer, or SEO professional, this class provides a step-by-step framework to evaluate and optimize your local online presence. You’ll learn: The essentials of a Local SEO Audit and why it’s critical for business growth How to optimize your Google Business Profile for maximum visibility Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more On-page SEO strategies, including local keyword optimization and location pages Ensuring citation and NAP (Name, Address, Phone) consistency across the web Effective review management to build trust and boost conversions Competitor analysis techniques to uncover ranking opportunities Actionable solutions for common local SEO pitfalls A proven implementation roadmap to track, prioritize, and sustain your local SEO success By the end of this class, you’ll have a complete audit checklist and the skills to transform your local search performance—making your business the first choice for customers in your area.

TRESemme Objective, Source of Growth, Target Audience.pdfgiselladarfian

COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHAprekshachittorasingl

2025 Ultimate On-Page SEO Checklist to Rank #1 on Google.pdfsonalsinghchauhan38

Beyond Backlinks How Quality Blogger Outreach Builds Brand EquityBlogger Outreach

ANewswire vs SBWire_ Which Platform Is Better for Nonprofits and NGOshttps://anewswire.com/

How To Create PR Content That Journalists Actually Usehttps://anewswire.com/

SWOCC 30 jaar 11 juni - presentatie FonsSWOCC

The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...KHM Anwar

How to Write a Press Release for a Nonprofithttps://anewswire.com/

Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web Plans

Meta Marketing (Facebook, Instagram and WhatsApp)faizansheikh111201

Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1

Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdfEastern Online-iSURVEY

Bulk SMS Solutions for Business Growth – Mishtel ServicesMishtel Services Private Limited

Common Mistakes That Kill Your Income Potential from Guest Postsoffpagebm

Decoding Guest Journey & Impact of AI on Commercial StrategyBenu Aggarwal

Why Digital Marketing Funnel no longer workssakshishetty23202

Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047

SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC

Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local SearchSivaNandhan9

TRESemme Objective, Source of Growth, Target Audience.pdfgiselladarfian

#BUnewMedia Presentation 2014

1. BU DIGITAL PRESENTATION October 15, 2014

2. Michelle M McCormack DIGITAL DIRECTOR LOVETHECOOL.NET TWITTER LINKEDIN

3. CAREER TRAJECTORY

4. STARTED OFFLINE Working with magazines taught me how to see. Strong visual communication ability is CRUCIAL to online success. PHOTO ASSISTANT STYLIST PRINTER GAFFER (FILM) PHOTOGRAPHER

5. CAREER CHANGE! Moved to LONDON + became a Web/Flash designer. Ran an agency for 2 years. All WEB 1.0 (looking back, 1.0 sucked)

6. MOVED HOME! Digital Producer for a Global ad agency. It was 2007 and no one was budgeting for digital… (+ boy did that suck) …man are they budgeting now

7. NOW

8. DIGITAL MARKETING AGENCY ? Started as a popular fashion/tech blog. ? Became a digital agency + umbrella for my projects.

9. DIGITAL MARKETING AGENCY ? Started as a popular fashion/tech blog. ? Became a digital agency + umbrella for my projects. ? Complete rebranding ? Global community of Designers ? Monthly Themes ? Monthly Scarf Design Contest ? Partnerships (Lord & Taylor, Ink Mag, Nordstrom, etc) ? Facebook community from 100 -> 35,000 ? Email Marketing ? Facebook ads (very targeted and cheap) ? They’re HIRING!

10. SECRET BOSTON ? HYPER-LOCAL ? HYPER RELEVANT ? ORGANICLY BUILT ? COOL SPONSOR BRANDS

11. WHAT I KNOW

12. AWESOME DESIGNERS X COPYWRITERS WIN

13. GREAT COMMUNICATION IS BEYOND CRUCIAL

14. VISUAL COMMUNICATION IS BEYOND CRUCIAL It’s not about GREAT DESIGN it’s about COMPELLING DESIGN (compelling design converts WAY MORE than traditional) ?TRADITIONAL ?COMPELLING

15. WRITTEN COMMUNICATION IS BEYOND CRUCIAL It’s not about GREAT WRITING it’s about COMPELLING WRITING (compelling writing converts WAY MORE than traditional)

16. DIGITIAL OPTIMIZATION + EMAIL WAY MORE IMPORTANT THAN SOCIAL

17. ADVICE ?Master Photoshop ?Practice copywriting constantly ?Style ?Formatting (bullets, caps, etc) ?Pay attention to design trends (ex: SNAPCHAT) ?Get awesome at buying Facebook ads ?Cultivate Elite Partnerships – constantly leverage it

18. PRESENTED TO Lecturer: Todd Van Hoosear College of Communication at Boston University #BUNewMedia BU

狠狠撸

#BUnewMedia Presentation 2014

Recommended

More Related Content

Viewers also liked (16)

Similar to #BUnewMedia Presentation 2014 (20)

Recently uploaded (20)

#BUnewMedia Presentation 2014