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Burger King
History
 Founded in 1953 by
Keith Kramer & Matthew
Burns
 In operation for 60 years
old
 Inspired by McDonalds
History
 First known as Insta-Burger King
 Insta-Broiler oven allowed fast cooking
History - Timeline
 1959 - Bought & renamed to Burger King by
James McLamore and David Edgerton
 1967 - Bought by Pillsbury Company & hired
McDonald's executive Donald N. Smith
History - Operation Phoenix
 Smith's plan to revitalise the company
 Added variety to menu
 Standardization to the design & structure of
the company
 Updated franchise agreements
 Eventually damaged the financial
performance of Burger King's economy
History - Timeline
 British entertainment conglomerate Grand
Metropolitan acquired it
 Eventually forced out of business
 Decreased total value
 Put it up for sale in 2000
History - Timeline
 Bought by investors in 2002 for $1.5 billion
 New advertising agency & campaigns
 Improved menu
 Revamped stores
 New concept - BK Whopper Bar
History
 Financial crisis of 2007-
2010 hurt Burger King's
economy & improved
McDonald's
 Led to removal of
stocks from NY Stock
Exchange
History - Innovation
 First to offer enclosed & air-conditioned
seating area across all of its locations in the
1970s
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Burger King

  • 2. History Founded in 1953 by Keith Kramer & Matthew Burns In operation for 60 years old Inspired by McDonalds
  • 3. History First known as Insta-Burger King Insta-Broiler oven allowed fast cooking
  • 4. History - Timeline 1959 - Bought & renamed to Burger King by James McLamore and David Edgerton 1967 - Bought by Pillsbury Company & hired McDonald's executive Donald N. Smith
  • 5. History - Operation Phoenix Smith's plan to revitalise the company Added variety to menu Standardization to the design & structure of the company Updated franchise agreements Eventually damaged the financial performance of Burger King's economy
  • 6. History - Timeline British entertainment conglomerate Grand Metropolitan acquired it Eventually forced out of business Decreased total value Put it up for sale in 2000
  • 7. History - Timeline Bought by investors in 2002 for $1.5 billion New advertising agency & campaigns Improved menu Revamped stores New concept - BK Whopper Bar
  • 8. History Financial crisis of 2007- 2010 hurt Burger King's economy & improved McDonald's Led to removal of stocks from NY Stock Exchange
  • 9. History - Innovation First to offer enclosed & air-conditioned seating area across all of its locations in the 1970s
  • 10. Like watching YouTube videos? Hate it when it seems to load slow? Here's your fix http://j.mp/streamfast