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Ratio Analysis
 Financial ratios are relationships determined from
a firms financial information.
 Used to compare and investigate relationships
between different pieces of financial information,
either over time or between companies.
 Ratios eliminate the size problem.
Categories of Financial Ratios
 Liquiditymeasures the firms short-term solvency.
 Capital structuremeasures the firms ability to
meet long-run obligations (financial leverage).
 Asset management (turnover)measures the
efficiency of asset usage to generate sales.
 Profitabilitymeasures the firms ability to control
expenses.
 Market valueper-share ratios.
Liquidity Ratios
overdraftBanksliabilitieCurrent
InventoryassetsCurrent
ratioQuick
sliabilitieCurrent
assetsCurrent
ratioCurrent
Capital Structure Ratios
onamortisationdepreciatiafter taxprofitNet
debtbearing-Interest
flowcashgrossDebt to
chargesfinanceInterest
EBIT
coverinterestNet
equityTotal
assetsTotal
multiplierEquity
equityTotal
debtTotal
ratioyDebt/equit
sIntangibleequityTotal
CashdebtfinancialTotal
ratioydebt/equitNet
Turnover Ratios
receivableAccounts
Sales
turnoversReceivable
turnoverInventory
days365
inventoryinsalesDays'
Inventory
soldgoodsofCost
turnoverInventory
Turnover Ratios (continued)
assetsTotal
Sales
overasset turnTotal
assetscurrent-Non
Sales
overasset turnFixed
turnoversReceivable
days365
sreceivableinsalesDays'
Profitability Ratios
%100
equityTotal
profitNet
(ROE)equityonReturn
%100
assetsTotal
EBIT
investmentonReturn
100%
assetsTotal
profitNet
(ROA)assetsonReturn
Sales
profitNet
marginProfit
器
器
器
Market Value Ratios
shareperBook value
shareperueMarket val
ratiobook-to-Market
shareperEarnings
shareperPrice
ratioingPrice/earn
The Du Pont Identity
 Breaks ROE into three parts:
 operating efficiency
 asset use efficiency
 financial leverage
multiplierEquityROA
multiplierEquityoverasset turnTotalmarginProfit
Equity
Assets
Assets
Sales
Sales
profitNet
ROE
器
器器
器器
Uses for Financial Statement
Information
 Internal uses:
 performance evaluation
 planning for the future
 External uses:
 evaluation by outside parties
 evaluation of main competitors
 identifying potential takeover targets
Benchmarks for Comparison
 Ratios are most useful when compared to a
benchmark.
 Time-trend analysisexamine how a particular
ratio(s) has performed historically.
 Peer group analysisusing similar firms
(competitors) for comparison of results.
 Global Industry Classification Standard (GICS)
used by ASX is a useful way to find a peer
company.
Problems with Ratio Analysis
 No underlying theory to identify correct ratios to
use or appropriate benchmarks.
 Benchmarking is difficult for diversified firms.
 Firms may use different accounting procedures.
 Firms may have different recording periods.
 One-off events can severely affect financial
performance.

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