business 4 women.pptx
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The document provides information about female entrepreneurship and different types of businesses. It discusses small and medium enterprises (SMEs) which focus on meeting local needs with low risk, versus innovation-driven enterprises (IDEs) which commercialize inventions with higher risk but also global opportunity. It also outlines some common motivations for becoming an entrepreneur such as desire for independence, proving oneself, or utilizing one's skills. The document then discusses important steps for starting a business such as finding an idea, adjusting your strategy based on market research, building a minimum viable product, learning marketing fundamentals, developing a unique selling proposition, using personal branding, engaging audiences on social media, and designing your own business model.
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business 4 women.pptx
- 1. Business for Women Entrepreneurs ZTC Dr. Nahid Fawi Associate professor- University of Khartoum Freelance Marketing consultant
- 6. Female entrepreneurs ? Female entrepreneurs are women who organize and manage an enterprise, especially a business. ? Female entrepreneurship has steadily increased in the United States during the 20th and 21st century, with female owned businesses increasing at a rate of 5% since 1997.
- 7. Entrepreneurship Small & Medium Enterprises SME Innovation Driven Enterprises IDE ?Focused on meeting a need in the local marketplace ?Low Risk ?Local Opportunity ?Local Market ?Individual ? Family ?Linear Growth ?focused on commercializing an invention ?High Risk ?Global Opportunity ?Global Market ?Team ?Shareholders ?Sharp Growth
- 11. 11
- 12. Desire to be on my own Frustrated with present occupation Economic compulsions Other people¡¯s success Desire to add value to one¡¯s skills Desire to prove oneself
- 18. Your main goal in Business is To build a strong Brand
- 20. Types of Markets
- 23. 1- Find a Business Idea 2- Adjust your compass ( STP) 4- Learn the Basics (MM) 3- Build your MVP 5- Be unique ( USP) 6- Be remembered ( Personal branding) 7- Give people something to talk about ( Social media) 8- Design your own Game
- 24. 1- Find a Business Idea
- 28. Now choose your Business and design your own Ideation map
- 35. Ms. AnubhaRastogi Astt.Prof,Vidya School OfBusiness 2017-18 THE MODERN CONSUMER
- 42. ????? ??????????? ???????? ??????? ???? ???
- 43. 1 - ???????? ???? ????? ?????? ???? ?????? ???????? 2 - ??????? ?????? ???? ?????? ???? ??? ???? ?????? ?????? ???????? ??????? ???? ????? ???????? ?????? ???????? ?????? ??????? ?????? ????????? 3 - ????? ???? ????? ?????? ???? ?????? ???? ??????? Business plan
- 45. Essential steps before starting your market research
- 47. Best market research tools for Entrepreneurs
- 52. 4-52
- 54. Now lets try a Focus group 4-54
- 55. Online surveys
- 57. Now lets try one
- 58. Mystery shopper
- 62. 3- Build your MVP
- 67. ? Even a small project can cost a lot and eventually require a number of resources to be implemented. If it is not successful, you will lose money, time and, in the end of the day, will be disappointed. That¡¯s why it¡¯s worth using a minimum viable product as a quick way to test any idea. ? The earlier you find errors in your assumptions, the less time you spend on useless, unnecessary things. The only condition to be followed is that MVP should transmit your idea as accurately as possible so that you would be confident that users understood the concept you wanted to convey. ? It is risky to build a permanent development team at an MVP stage. You can significantly increase development speed and reduce costs if you outsource this task.
- 70. 4- Learn the Basics (MM)
- 71. Marketing mix
- 77. Now look at the product in front of you Tell us the benefit
- 80. Value Pricing
- 81. Psychological Pricing Charm pricing ¨C prices are below a round number ¨C frequently ending with 9 or 99 300$ 299$ Show up prices- used for people who like to show up with price paid ????????? ??????? Fraction pricing ¨C e.g. ?9.99 instead of ?10.99 ????????? ?????????
- 85. Pricing strategy in steps
- 87. ???????? Place ????????? ??????? ?????? ???????? ???? ????????? ??????? ????????? ??????????? ????????? ???????? ??????? ????? .
- 100. 7 Ps
- 102. WIN ¨C WIN strategy
- 104. Basic points prior to crafting strategies ? 1. Align with organization¡¯s goals ? 2. Pursue innovation ? 3. Eagle eye on competitors ? 4. Eagle eye on opportunities ? 5. Take attentive consideration of the country¡¯s regulations ( in case of export ¨C other countries) ? 6. Depends heavily on Market research ? 7. Should set a competitive advantage ( USP)
- 106. We stop here 4 today
- 107. 5- Be unique ( USP)
- 109. Value chain & Added Value products ????????? ???????? ????? ??????????? ???????? ???????
- 111. 111 OM, Ch. 2 Value Chains ?2009 South-Western, a part of Cengage Learning The underlying purpose of every organization is to provide value to its customer and stakeholders. ????????? ??????? ???? ??????? ????? ?????????? ???????? ?????? ??????? ???? ????????? ????????
- 112. 112 OM, Ch. 2 Value Chains ?2009 South-Western, a part of Cengage Learning
- 114. A company¡¯s value chain should lead to Consumers¡¯ value chain Added value products (goods & services)
- 115. Consumer value chain ? The value chain starts in the mind of the consumer at the point of purchase.
- 116. Keys to unlocking the Consumer Value chain Dr. Nahid Fawi
- 117. You should know where is your market Market research ? Discover the unfulfilled need
- 119. Examples for added value products you can do ( good / service)
- 123. Sudanese examples
- 128. 6- Be remembered ( Personal branding)
- 129. Drill
- 136. Now try searching your name on google
- 140. How to Create Your Personal Branding Canvas
- 145. Choose a person that you think is a brand for you
- 146. Tools
- 155. Use your video camera
- 166. Choose someone you know and google him/ her
- 167. Write a statement about yourself
- 170. 7- Give People something to talk about
- 171. Are u To the digital world
- 172. Ms. AnubhaRastogi Astt. Prof,Vidya School Of Business
- 174. Philip Kotler
- 175. According to Kotler the most influential segments in the digital era ?YWN
- 176. Influential digital subcultures NETIZENS For heart share YOUTH for mind share WOMEN For market share
- 180. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Rule No. 1 Go where your clients are!
- 181. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Know your customers
- 182. Evolving Social Media Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Social Media is the No. 1 online activity
- 183. Evolving Social Media Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 2/3rds of the Global Internet population visit Social Networks
- 184. Evolving Social Media Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 15% of all internet time is spent on Social Networks
- 185. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > www.facebook.com
- 186. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > If Facebook was a country 1- China ¨C 1.351 bn 2- India ¨C 1.237 bn 3 - Facebook ¨C 1.2 Bn 4-USA ¨C 313.9 m
- 187. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 188. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Facebook now has a greater share of the internet than
- 189. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 190. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Your Business Page ? Personalize ¨C Stand Out from the Crowd ? Grab your Unique Name ? Encourage ¡°Likes¡±
- 191. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Join the conversation ?Find relevant Groups and join in ?Find other Business Pages and join in ?Find influential individuals and join in
- 192. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Over 230 million registered professional users in more than 200 countries
- 193. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > More than 5m companies have a Linkedin Company Page
- 195. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > International companies Cisco IBM Dell Informational Services Nasa Marketing Donut Startup Donut Respected News Services BBC CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears Golfers PGATOUR John Daly Callaway Golf Paul Azinger Pat Perez Tiger Woods 500m registered Businesses and Individuals
- 197. Easy to use Easy way to keep in touch A way to reach potentially large market Short sharp communication tool
- 198. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 199. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Instagram ? Started out as an iPhone app ? Added a vintage/polaroid feel to iPhone pictures ? Bought by Facebook ? Is now another social media ¡°phenomenon¡±
- 200. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Take Pictures Share Pictures Make Videos Share Videos15 seconds long
- 202. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 203. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
- 204. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 2nd most searched site on the internet
- 205. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 4bn videos watched every day
- 206. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > 60 hours ?of new content uploaded every minute
- 207. Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > YouTube clips now incorporated in Google Search results
- 210. TIPS 4 marketing your business on social media ? 1- go where your customers go. ( you should use more than one platform). ? 2- engage in conversations ( story telling). ? 3- always use keywords ¨C pictures ¨C videos, wisely. ? 4- increase traffic to your accounts ( targeting influencers- @mention ¨C #hash tag). ? 5- use social media platforms according to targeted customers.(STP) ? 6- respond to your customers promptly. ? 7- use polls and surveys from time to time to give you guide lines. ? 8- always keep eye on your competitors. ? 9- be unique.
- 211. 8- Design your own Game
- 216. What is the Business Model ? A business model describes the rationale of how an organization creates, delivers, and captures value