The document is an assignment for an HR executive at Marigold, an Indian FMCG company. [1] The company wants to increase soap sales by 5% and detergent sales by 5% for the coming year. [2] To achieve this, Marigold plans to recruit 30 new salespeople, including 6 senior managers and 24 middle to junior executives. [3] The assignment tasks the HR executive with designing a manpower plan, recruitment plan, and initial screening matrix to hire the new salespeople by Diwali to maximize profits.
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Business acl ii _core_hr_&_tm_assignment_a
1. Assignment Assessment Report
Campus: Year/semester
Level: Assignment Type
Module Name: Assessors Name
Students Name: Reqd Submission Date
e-mail id & Mob No Actual Submission Date
Stream Submitted to :
Certificate by the Student:
Plagiarism is a serious College offence.
I certify that this is my own work. I have referenced all relevant materials.
(Students Name/Signatures)
Expected Outcomes Assessment Criteria Grade based Feedback
on D,M,P,R
system
General Parameters
Clarity Clear understanding of
the concept
Analytical Thinking- Ability to analyze the
problem realistically
Research Done- Research carried out to
solve the problem
Formatting & Concise& clear
Presentation- thinking along with
presentation
Subject Specific Parameters
1.
2.
3.
Grades Grade Descriptors Achieved Yes/No (Y / N)
P A Pass grade is achieved by meeting all the requirements defined.
M Identify & apply strategies/techniques to find appropriate solutions
D Demonstrate convergent, lateral and creative thinking.
Assignment Grading Summary (To be filled by the Assessor)
OVERALL ASSESSMENT GRADE:
TUTORS COMMENTS ON
ASSIGNMENT:
SUGGESTED MAKE UP PLAN
(applicable in case the student is asked
to re-do the assignment)
REVISED ASSESSMENT GRADE
TUTORS COMMENT ON REVISED
WORK (IF ANY)
Date: Assessors Name / Signatures:
2. Case Study
Marigold is an Indian FMCG company operational in the soaps and detergents market. Its
head office is in Delhi. It has two products, Marigold pure (soap) and Marigold white
(detergent) Inspire of tough competition from Indian and international brands; the
company enjoys a market share of 20% in its soap segment and 32% in detergent
segment. The competitive advantage of the company has been its aggressive sales force
and low pricing. The company currently has 500 sales people on its payroll across the
country. Out of these 500 people 75 are senior management area sales managers or zonal
sales manage and the remaining 425 are sales executives.
For the coming year 2011-2012, the senior management has fixed a target of increase in
sales of 5% in the soap segment and 5% in the detergent segment. To achieve this target
the company has allocated a budget for recruiting 30 new sales people. Out of which 6
would be in the senior management category and 24 would be in middle and junior
executives. The senior management also desires the increase in sales should be achieved
till Diwali season, so that the company could achieve maximum profitability.
You have joined Marigold as an HR executive, your first assignment includes
1) Designing a manpower plan and a recruitment plan.
2) Suggesting the most appropriate sources (internal and external) for recruiting the
candidates.
3) Preparing an initial screening matrix.