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Business at traffic signals ppt

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1. Business at traffic signals involves shabbily dressed salesmen selling various products like books, flowers, and toys to people stuck in traffic for 180 seconds when the light turns red. 2. The typical seller is likely a migrant working long hours selling for 7-8 years. They sell a wide range of products from toys and books to pirated CDs and seasonal items. 3. Sellers either work on commission getting a percentage of sales or purchase wholesale and sell for profit, with their earnings depending on negotiation skills and amount sold. 4. While this provides opportunity for some, there are also concerns like lack of regulation, price discrimination, and child labor at some

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Business at Traffic SignalsNikhil Pariath (72)Venky P (80)Rashmi Gupta (81)
IntroductionTraffic signal is our target marketshabbily dressed salesmen selling items such as books, flowers, dusters and toysLight turns red and he has exactly 180 seconds to sellArea of sales200 to 500 meter of pitch and asphalt packed with vehiclesTarget groupany interested or inquisitive soul packed inside these vehicles
Who are they??Typical seller likely to be a migrant rather than a localStay in shanties near their area of sales or at traffic signals itselfSome have been selling for 7-8 years while some for 1-2 months and some others just do it as fillersMost have some family person doing it alreadyMost of them are below the age of 18
What do they sell?Business at traffic signal doesnt comprise only of begging and selling magazinesAmazing range of products and product linesThings sold at junctions are toys, accessories, refreshments, books, dusters, and seasonal productsSale of pirated CDs and books as latest as the twilight seriesSale of seasonal products such as flags during national holidays and football during FIFA world cup
How the business worksSellers who sell products which are supplied by a third partyeg. Magazines and newspapersSellers who buy the products from whole sale markets and sells them at profiteg. car steering covers and mobile chargers
Selling for fixed wage and commission Agent(50 Rs.)ManufacturerSellerSA175 Rs.125 Rs.100 Rs.SA(25 Rs.)SASA 0-30% commission on each sale Fixed wage and commission for sellers
The more he sells, the more he earnsSelling for profitSellerWholesalerManufacturerCustomerSells at profitBuy goods at fixed priceIf the customer is bargaining hard, seller has to sell at lesser or at cost price
If the seller has good negotiation skills , he will get good margin
The more he negotiate the more he earnsExamplesVinod Kumar Gupta used to sell for 12 years magazines etc. but now procures and manufactures at his own facilityPappu sells balloons and toys but his margin depends on his ability to bargain with customerPintu Gupta, the seller of car accessories, business depends upon the amount he slogs
Characteristics Territories strictly defined and variety of products sold at one signalOn average works for 7-8 hours and not necessarily at one signalGets advise about the latest trends from the wholesalersThey make sure they sell different products at different point of time and seasons
Points of concernNewspapers, magazines etc. have fixed prices but what about products with no fixed MRPPeople can be cheated on products such as glasses, steering covers etc. or price discrimination takes place. Also the income is non taxableOther frauds include showing fake sellers data etc.Most of the sellers below the age of 18Very low trust on the sellers and the quality of productsEg. Toys, lighters etc.
Our TakeAdopt the following measures to improve the situationGovernment needs to recognize this channel of distributionStrict regulations should be made so that child labour doesnt take placeProducts being sold should have government sealSpecial focus on domestic productsAdmire the rose but be cautious of the thorn
ConclusionSo, he may be without a formal dress and nicely polished shoes and devoid of a neat haircut but the next time you meet him at the crossroad, be rest assured he means business!

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Business at traffic signals ppt

  • 1. Business at Traffic SignalsNikhil Pariath (72)Venky P (80)Rashmi Gupta (81)
  • 2. IntroductionTraffic signal is our target marketshabbily dressed salesmen selling items such as books, flowers, dusters and toysLight turns red and he has exactly 180 seconds to sellArea of sales200 to 500 meter of pitch and asphalt packed with vehiclesTarget groupany interested or inquisitive soul packed inside these vehicles
  • 3. Who are they??Typical seller likely to be a migrant rather than a localStay in shanties near their area of sales or at traffic signals itselfSome have been selling for 7-8 years while some for 1-2 months and some others just do it as fillersMost have some family person doing it alreadyMost of them are below the age of 18
  • 4. What do they sell?Business at traffic signal doesnt comprise only of begging and selling magazinesAmazing range of products and product linesThings sold at junctions are toys, accessories, refreshments, books, dusters, and seasonal productsSale of pirated CDs and books as latest as the twilight seriesSale of seasonal products such as flags during national holidays and football during FIFA world cup
  • 5. How the business worksSellers who sell products which are supplied by a third partyeg. Magazines and newspapersSellers who buy the products from whole sale markets and sells them at profiteg. car steering covers and mobile chargers
  • 6. Selling for fixed wage and commission Agent(50 Rs.)ManufacturerSellerSA175 Rs.125 Rs.100 Rs.SA(25 Rs.)SASA 0-30% commission on each sale Fixed wage and commission for sellers
  • 7. The more he sells, the more he earnsSelling for profitSellerWholesalerManufacturerCustomerSells at profitBuy goods at fixed priceIf the customer is bargaining hard, seller has to sell at lesser or at cost price
  • 8. If the seller has good negotiation skills , he will get good margin
  • 9. The more he negotiate the more he earnsExamplesVinod Kumar Gupta used to sell for 12 years magazines etc. but now procures and manufactures at his own facilityPappu sells balloons and toys but his margin depends on his ability to bargain with customerPintu Gupta, the seller of car accessories, business depends upon the amount he slogs
  • 10. Characteristics Territories strictly defined and variety of products sold at one signalOn average works for 7-8 hours and not necessarily at one signalGets advise about the latest trends from the wholesalersThey make sure they sell different products at different point of time and seasons
  • 11. Points of concernNewspapers, magazines etc. have fixed prices but what about products with no fixed MRPPeople can be cheated on products such as glasses, steering covers etc. or price discrimination takes place. Also the income is non taxableOther frauds include showing fake sellers data etc.Most of the sellers below the age of 18Very low trust on the sellers and the quality of productsEg. Toys, lighters etc.
  • 12. Our TakeAdopt the following measures to improve the situationGovernment needs to recognize this channel of distributionStrict regulations should be made so that child labour doesnt take placeProducts being sold should have government sealSpecial focus on domestic productsAdmire the rose but be cautious of the thorn
  • 13. ConclusionSo, he may be without a formal dress and nicely polished shoes and devoid of a neat haircut but the next time you meet him at the crossroad, be rest assured he means business!
  • 14. Greeeeeen.Its time to goThank you