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BUSINESS COMMUNICATION
Ashok dhaker
Mba dual
Sec - b
Sem -1
Business communication
DEFINITION
? It is in the form of official message and news
that flow through recognized channels or
routes formally laid by the organization.
? This communication may take place between
a superior and subordinate, a subordinate
and superior or among employees at same
level or departmental managers.
TYPES
? Vertical Communication
1. Downward communication
2. Upward communication
? Horizontal communication
DOWNWARD COMMUNICATION
? The communication by top hierarchy with
their subordinates is called downward
communication.
? This communications includes orders, rules,
information, policies, instructions etc.
UPWARD COMMUNICATION
? This is quite the reverse of the downward
communication. This flows from the
subordinates to the superior.
? The subject matter of this communication
includes suggestions, reactions, reports,
complaints etc.
HORIZONTAL COMMUNICATION
? This communication takes place who two
individuals of the same level exchange
information.
? Horizontal communication is used by the
same level officers to solve the problems of
similar nature and profit by experience of
other people
? It includes information, requests,
suggestions, mutual problems and
coordination related information.
ADVANTAGES DISADVANTAGES
1. Effective
2. Provide close contact
between members
3. Control over the sub-
ordinates in their
responsibility.
4. Flow of essential
information in an orderly
manner
1. Stiff, Slow and Rigid
2. Channels of
communication are not
perfect.
3. Org. distance, screening at
various points and narrow
route are the three
bottlenecks in the flow of
communication .
Top
Level
Middle
Level
Lower
Level
Lower
Level
Middle
Level
Lower
Level
Lower
Level
HORIZON
TAL
U
P
W
A
R
D
D
O
W
N
W
A
R
D
Business communication

More Related Content

Business communication

  • 3. DEFINITION ? It is in the form of official message and news that flow through recognized channels or routes formally laid by the organization. ? This communication may take place between a superior and subordinate, a subordinate and superior or among employees at same level or departmental managers.
  • 4. TYPES ? Vertical Communication 1. Downward communication 2. Upward communication ? Horizontal communication
  • 5. DOWNWARD COMMUNICATION ? The communication by top hierarchy with their subordinates is called downward communication. ? This communications includes orders, rules, information, policies, instructions etc.
  • 6. UPWARD COMMUNICATION ? This is quite the reverse of the downward communication. This flows from the subordinates to the superior. ? The subject matter of this communication includes suggestions, reactions, reports, complaints etc.
  • 7. HORIZONTAL COMMUNICATION ? This communication takes place who two individuals of the same level exchange information. ? Horizontal communication is used by the same level officers to solve the problems of similar nature and profit by experience of other people ? It includes information, requests, suggestions, mutual problems and coordination related information.
  • 8. ADVANTAGES DISADVANTAGES 1. Effective 2. Provide close contact between members 3. Control over the sub- ordinates in their responsibility. 4. Flow of essential information in an orderly manner 1. Stiff, Slow and Rigid 2. Channels of communication are not perfect. 3. Org. distance, screening at various points and narrow route are the three bottlenecks in the flow of communication .