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Business Communication

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Hassam Ayub Mirxa

Ufone is a Pakistani telecommunications company that was privatized to Etisalat in 2006. It has over 21 million subscribers and network coverage across 5,885 locations in Pakistan. Ufone aims to be the telecommunications market leader through innovating communication solutions for customers. Its marketing strategies target various segments including youth, ladies, and business class. While Ufone faces threats from competitors like Mobilink, Telenor, and Zong, it sees opportunities in customer growth and gaining market share. Ufone focuses on improving its billing system, coverage network, and creating a strong brand to achieve its future plans of market leadership through expanded services and innovation.

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Business Communication
Ufone Hassam Bin Ayub Saqib Mansoor WaqarTufail
Introduction Started 29 Jan,2001 Islamabad Privatize to Etisalat in 2006 Network Coverage 5885 Locations Subscribers 21.6million International Roaming 130 countries License to services in Azad Jammu & Kashmir 3 Source: www.ufone.com.pk
Mission Statement: Its all about you Ufone aims to provide wider coverage, superior connectivity, clear signals & voice quality. Vision: Telecommunication market Leader by Innovating communication solutions for customers. 4 Source: www.ufone.com.pk
Brands: Post Pay Pre-Paid Source: Commercial 5
Marketing Strategies: Economy Age Gender Occupation Market Segmentation Target Market Youth Ladies Business Class 6
Marketing Strategies: (Cont) Ufones new Positioning Statement Ufone tum hi toh ho! Ufones former Positioning Statement: Everybody Loves to Ufone Prepay Emotionally Positioning Differentiation Price Quality Service 7
Competitors: Mobilink Telenor Zong Warid 8 Source: Commercial
Advertising: Newspaper Ads Broadcast Media Display Media Online Media Events (URock) Ad Shoots 9 Source: TV & Newspaper Commercials
SWOT Analysis: Strength Lowest Off-net Calls Value Added Services (WalkieTalkie) Great Management Promising & Attractive (ATL) Weaknesses ThreatsOpportunities Customer growth (Increasing mobile users) Attain competitor customers by better service. Promote in South Punjab 3G Conversion Boosting Customer of Zong Decreasing Economy Instability Less Professionalism within firm Government Firm Shadow Room for betterment Billing System (Post pay) 10
Human Resource Saqib Mansoor 11
Hr Policies Overview 180 degree appraisal Training & Development Foreign countries Source: Interview 12 Workforce Permanent Employees Outsourced Employees
Hr Functions Advertisement mass media E-Recruitment Job Analysis Job Specification Source: Interview 13 Hr Functions
Resume Short listing Evaluating Resume Back-groundChecks Source: Interview 14 Hr Functions (Cont) Selection Initial Screening Panel Interview Structured Questionnaires 3 Interview Members Avoid Biasness
Hr Functions (Cont) Interaction Question about Company About Job Salary Source: Interview 15 Final Interview
Services & Compensation Celebrations At end of year Training & development Bonuses Increment Source: www.scrib.com 16 Orientation I-9 form (Driving License) Salary Account Firm working Style
Finance WaqarTufail 17
Finance: CNC Budgeting And Planning Accounts Revenue Assurance 18 Source: Interview
Market Shares: In March 2015 market shares are following: Mobilink 28% Telenor 27% Zong 20% Ufone 17.4% Warid 8% Mobilink 29% Telenor 27% Zong 20% Ufone 17.4% Warid 8% Sales 19 Source: www.Touch in.com.pk
Revenues: In 2008 Market Share was 15% Growth 40% Now 16% market share Growth 45% Profit is 1.7billion Investments: In 2008, investment was $27455 million In 2014, it was $78957 million. 20 Source: www.Touchin.com.pk
Future Plans Market Leader Expand Services Innovation Attain Competitors customer New Customer Quality Service Source: www.expresstribune.com.pk 21
Conclusion Investment for Coverage Strong Competitor Zong Reduce Call Rates 22
Suggestions & Recommendations: Billing system could be more accurate with new technology. Coverage system can be more powerful. Increased SMS validity Create brand image like Nokia Connecting people. Identify Niche markets Sponsorships Employee show their brand 23
Achievements In 2006, Network expansion Phase 4 Growing Industry International Roaming License for Azad Jammu & Kashmir GPRS roaming in 75 countries. Source: www.expreetribune.com.pk 24
Business Communication
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Business Communication

  • 2. Ufone Hassam Bin Ayub Saqib Mansoor WaqarTufail
  • 3. Introduction Started 29 Jan,2001 Islamabad Privatize to Etisalat in 2006 Network Coverage 5885 Locations Subscribers 21.6million International Roaming 130 countries License to services in Azad Jammu & Kashmir 3 Source: www.ufone.com.pk
  • 4. Mission Statement: Its all about you Ufone aims to provide wider coverage, superior connectivity, clear signals & voice quality. Vision: Telecommunication market Leader by Innovating communication solutions for customers. 4 Source: www.ufone.com.pk
  • 6. Marketing Strategies: Economy Age Gender Occupation Market Segmentation Target Market Youth Ladies Business Class 6
  • 7. Marketing Strategies: (Cont) Ufones new Positioning Statement Ufone tum hi toh ho! Ufones former Positioning Statement: Everybody Loves to Ufone Prepay Emotionally Positioning Differentiation Price Quality Service 7
  • 9. Advertising: Newspaper Ads Broadcast Media Display Media Online Media Events (URock) Ad Shoots 9 Source: TV & Newspaper Commercials
  • 10. SWOT Analysis: Strength Lowest Off-net Calls Value Added Services (WalkieTalkie) Great Management Promising & Attractive (ATL) Weaknesses ThreatsOpportunities Customer growth (Increasing mobile users) Attain competitor customers by better service. Promote in South Punjab 3G Conversion Boosting Customer of Zong Decreasing Economy Instability Less Professionalism within firm Government Firm Shadow Room for betterment Billing System (Post pay) 10
  • 12. Hr Policies Overview 180 degree appraisal Training & Development Foreign countries Source: Interview 12 Workforce Permanent Employees Outsourced Employees
  • 13. Hr Functions Advertisement mass media E-Recruitment Job Analysis Job Specification Source: Interview 13 Hr Functions
  • 14. Resume Short listing Evaluating Resume Back-groundChecks Source: Interview 14 Hr Functions (Cont) Selection Initial Screening Panel Interview Structured Questionnaires 3 Interview Members Avoid Biasness
  • 15. Hr Functions (Cont) Interaction Question about Company About Job Salary Source: Interview 15 Final Interview
  • 16. Services & Compensation Celebrations At end of year Training & development Bonuses Increment Source: www.scrib.com 16 Orientation I-9 form (Driving License) Salary Account Firm working Style
  • 18. Finance: CNC Budgeting And Planning Accounts Revenue Assurance 18 Source: Interview
  • 19. Market Shares: In March 2015 market shares are following: Mobilink 28% Telenor 27% Zong 20% Ufone 17.4% Warid 8% Mobilink 29% Telenor 27% Zong 20% Ufone 17.4% Warid 8% Sales 19 Source: www.Touch in.com.pk
  • 20. Revenues: In 2008 Market Share was 15% Growth 40% Now 16% market share Growth 45% Profit is 1.7billion Investments: In 2008, investment was $27455 million In 2014, it was $78957 million. 20 Source: www.Touchin.com.pk
  • 21. Future Plans Market Leader Expand Services Innovation Attain Competitors customer New Customer Quality Service Source: www.expresstribune.com.pk 21
  • 22. Conclusion Investment for Coverage Strong Competitor Zong Reduce Call Rates 22
  • 23. Suggestions & Recommendations: Billing system could be more accurate with new technology. Coverage system can be more powerful. Increased SMS validity Create brand image like Nokia Connecting people. Identify Niche markets Sponsorships Employee show their brand 23
  • 24. Achievements In 2006, Network expansion Phase 4 Growing Industry International Roaming License for Azad Jammu & Kashmir GPRS roaming in 75 countries. Source: www.expreetribune.com.pk 24
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