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Business communication final

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Amit Hooda

Ariel is a laundry detergent brand owned by Procter & Gamble that was first introduced in 1967 in Germany and other European markets. The document discusses two models of persuasion - Aristotle's model focusing on pathos, logos, and ethos, and Cialdini's model focusing on reciprocity, scarcity, authority, consistency, liking, and social proof. It analyzes how Ariel's #ShareTheLoad campaign uses different aspects of both models to effectively market the brand.

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Business Communication Guided By: Asst. Prof.: Shradha Kabra Submitted By: Amit Hooda 20DM028
Introduction Ariel is Procter & Gamble's flagship laundry brand. P&G is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Ariel was introduced in 1967 in Germany and several other continental European market. The compact powder was originally known as "Ariel Ultra.
#ShareTheLoad
Models Of Persuasion Cialdinis Model Aristotles Model
Cialdinis Model 1. Reciprocity 2. Scarcity 3. Authority 4. Consistency/Commitment 5. Liking 6. Social Proof 1&2 5&6 3&4
Reciprocity Scarcity
Authority Consistency & Commitment
Liking Social Proof
Pathos Logos Ethos
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