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Business communication in carlsberg ad

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Rohith Rajeev

This document discusses principles of persuasion used in an advertisement for Carlsberg beer. The advertisement depicts an unrealistic but amusing scenario where a barbershop provides the "perfect haircut" experience with Scandinavian fjords in the mirrors and a barbershop quartet. The ad aims to showcase Carlsberg's commitment to quality. Specifically, the ad uses the persuasion techniques of reciprocity by personalizing the offer, consensus by showing others enjoying their haircuts, and consistency by depicting the enthusiastic environment of the Carlsberg barbershop.

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Business communication Add: If Carlsberg did haircut!
PRINCIPLES OF PERSUASION • Reciprocity • Consistency • Consensus • Liking • Authority • Scarcity
Video:
Advertisement The ‘If Carlsberg did Haircuts’ film showcases the brand’s commitment to delivering the finest quality in everything it does, creating the perfect haircut scenario filtered through Carlsberg’s witty point-of- view. Offering a haircut scenario that is probably the best in the world, Carlsberg creates a fantasy where mirrors are replaced with epic Scandinavian fjords, ninja-precision razor cuts and a barbershop quartet serenading customers on entry.
Persuasions 1.Reciprocity:-Personalising the offer :-There are a couple of ways to have this reciprocity work for you. Giving others small gifts ,treating others with respect, and doing favors for those in need, are all things that can win you points with other individuals. In this advertisement they have taken the personalizing technique to attain the customers. That is in this advertisement it was seen that a person who is bald was having a haircut with a trimmer written “reverse “ in it .This was done to personalize the offer for those who wish to go back in time.
Consensus:- Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own. In this advertisement it is seen that the person who passes through the street with the dog was not having any intention to have a haircut .The intention to have a hair cut arises when he saw a person with a good smile and a good haircut coming out of the Carlsberg saloon Consistency:- In this advertisement it clearly depicts the way of enthusiasm that Carlsberg provide with the music and fantasy mirror.
Thank you Probably the best ppt in the world

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Business communication in carlsberg ad

  • 1. Business communication Add: If Carlsberg did haircut!
  • 2. PRINCIPLES OF PERSUASION • Reciprocity • Consistency • Consensus • Liking • Authority • Scarcity
  • 4. Advertisement The ‘If Carlsberg did Haircuts’ film showcases the brand’s commitment to delivering the finest quality in everything it does, creating the perfect haircut scenario filtered through Carlsberg’s witty point-of- view. Offering a haircut scenario that is probably the best in the world, Carlsberg creates a fantasy where mirrors are replaced with epic Scandinavian fjords, ninja-precision razor cuts and a barbershop quartet serenading customers on entry.
  • 5. Persuasions 1.Reciprocity:-Personalising the offer :-There are a couple of ways to have this reciprocity work for you. Giving others small gifts ,treating others with respect, and doing favors for those in need, are all things that can win you points with other individuals. In this advertisement they have taken the personalizing technique to attain the customers. That is in this advertisement it was seen that a person who is bald was having a haircut with a trimmer written “reverse “ in it .This was done to personalize the offer for those who wish to go back in time.
  • 6. Consensus:- Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own. In this advertisement it is seen that the person who passes through the street with the dog was not having any intention to have a haircut .The intention to have a hair cut arises when he saw a person with a good smile and a good haircut coming out of the Carlsberg saloon Consistency:- In this advertisement it clearly depicts the way of enthusiasm that Carlsberg provide with the music and fantasy mirror.
  • 7. Thank you Probably the best ppt in the world