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Business communication (models of persuasion)

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Amit Hooda

In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behaviour toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or a combination thereof

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Business Communication Guided By: Asst. Prof.: Shradha Kabra Submitted By: Amit Hooda 20DM028
Introduction Ariel is Procter & Gamble's flagship laundry brand. P&G is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Ariel was introduced in 1967 in Germany and several other continental European market. The compact powder was originally known as "Ariel Ultra.
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Models Of Persuasion Cialdinis Model Aristotles Model
Cialdinis Model 1. Reciprocity 2. Scarcity 3. Authority 4. Consistency/Commitment 5. Liking 6. Social Proof 1&2 5&6 3&4
Reciprocity Scarcity
Authority Consistency & Commitment
Liking Social Proof
Pathos Logos Ethos
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Business communication (models of persuasion)