The document provides 10 tips for improving business writing. It advises to know your audience, think about the final result and choose words accordingly, emphasize structure with a clear purpose, background, key message, and details, keep writing concise but not too short, avoid unnecessary jargon, be mindful of commonly overused connecting words, check for errors, and provide a clear call to action when appropriate.
5. 1. know your audience:
1. How much information does the reader
actually need?
2. What does the reader already
know about the subject?
3. Is my writing easy to understand?
6. 2. think about the final
result:
and choose words accordingly
7. 3. structure, structure,
and structure.
Purpose Background
key message explanation
arouse interest arrange ideas
Details What next?
supporting materials who
examples what
when
Subject Main Next
Greeting Purpose Closing Signature
line content steps
8. 4. keep it short
Brevity is
a sister of talent
but not
TOO short :)
9. 5. do not GOBBLEDYGOOK
a text containing jargon
and unnecessarily complex words
WAH MSRP
biz dev
ch.ppd.
12. in addition, however, in contrast, as a
result, firstly, secondly, finally,
initially, the first stage, therefore,
the way I see it, all things
considered, meanwhile, at the same
time, alternatively,
consequently........
13. 9.
-Hello!
-Hello! Who
are you?
Small, single, intelligent female
Wishes to meet
tall, attractive, non--smoking
mule.
Please send photos and phone
number to Box 242.