Business In Real Time Ifma
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Presentation on why building, maintaining, and fostering relationships through comprehensive digital and web strategies is key for individual businesses, associations, and industry success.
Business In Real Time Ifma
- 1. Business in Real TimeAre you part of the conversation?by Bridget AyersGet Smart Web Consulting
- 7. 6027Now 27.3 million tweetsStats via Onlineducation.net/internet
- 9. What Does all of this mean??People are talking, sharing, organizing&They are building up and knocking down brands
- 10. Where are people spending their TIME?American Media Habits per Week (4Q09)35 hours of TV2 hours of timeshifted TV 4 hours of Internet22 minutes of online video4 minutes of mobile video3.5 hours spent simultaneously on TV & Internet59% using TV & Internet simultaneously at least once a monthNielsen Report 3/2010
- 11. The Shift to the Internet 49% of Americans would rather give up TV than internet80% of Americans are online
- 12. Average of 17 hours per week online (work & home)
- 13. 2 Billion Google searches a day
- 14. 65% of Internet Users buy online
- 15. 43 million Americans listen to internet radio a week
- 16. 165 million smart phones sold in 2009
- 17. Average of 204 mobile calls and 357 text msgs sent a month
- 18. 35% of mobile users access TV and video on their phoneOne in four (25%) US Internet page views occurred at one of the top social networking sites in Dec 200961% of internet users have a profile on at least one Social NetworkTech CommunityVideo JunkiesCollege400 million users
- 19. Half visit once a dayAverage visit 55 minutesProfessionalsOver 65 million users
- 20. Average age 41
- 21. 49% business decision makers
- 22. 108.7 million unique views in February 2010
- 23. 244.8 minutes per viewer
- 24. 9,000 new articles a day
- 25. 346 million readersSo what are people doing on these social networks?They are talking about YOU
- 26. Just a snippet of the gabFACEBOOK On its OwnMore than 60 million status updates posted each day More than 3 billion photos uploaded to the site each month More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 1.5 million local businesses have active Pages on Facebook More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fansThe Internet70% of bloggers are organically talking about brands on their blog.
- 27. 38% of bloggers post brand or product reviews.
- 28. 10 million reviews on Yelp to date
- 29. Flickr now hosts more than 4bn images.
- 30. Wikipedia currently has in excess of 14m articles, meaning that its 85,000 contributors have written nearly a million new posts in six months.Where the Reviews go..1248 ApartmentsReviewedin San Diego alone
- 31. They are asking for feedback
- 32. What Do Consumers Think You Should Be Doing Online?93% indicated business should have a Social Media presence
- 33. 85% indicated businesses should interact via Social Networks with their customers.Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
- 34. Business Should Use Social Media To:Solve Problems 43%
- 35. Obtain user feedback on product/services 41%
- 36. Enable consumers to interact with the company brand 37%
- 37. Market to consumers 25%Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
- 38. People Want to Know youre listening and you Carehttp://mashable.com/2009/01/21/best-twitter-brands/
- 39. What Do Businesses Think?52% Companies that fail to embrace social media technologies for business purposes will be left behind
- 40. 78% As we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value.
- 41. 77% If they did not initiate a Social Media Program Social Media would enter the company by stealthSource: 2008 Cone Business in Social Media (SEO Wizadry.ca)
- 42. Companies Using Social Media ReportedImproved Feedback 78%
- 43. Improved Customer Satisfaction 66%
- 44. Improved Customer support 71%
- 46. Improved public perception of company 75%Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
- 47. How Do You Get Started?Make sure your branding is in placeEstablish your message, purpose, offeringKnow who your customer is (drill down get specific)Create Communities not Target MarketsBuild Deeper Relationships with the clients, prospective clients, and strategic partners you have now
- 48. Then Get Out There & Get Started ProfilesFacebook Fan Page / Group / Community Page
- 49. Twitter Profile
- 50. LinkedIn Profiles /GroupsCommunicateEmail MarketingBloggingVideo - YoutubeListen & RespondYelp * City Search * FoursquareGoogle Alerts * TweetBeep
- 51. The Three EsThe world has the habit of making room for the man whose actions show that he knows where he is going~Napoleon HillEXPERTEDUCATEENGAGE
- 52. Be There When they go looking
- 53. Good vs Better
- 58. The FutureMobileGPSProximity MarketingLocation Based ServicesAugmented RealityThe convergence of Internet GPS Mobile is fast upon us be ready to be in front of your customers when theyre in your neighborhood!
- 59. You cant do todays job with yesterdays methods and be in business tomorrowQuestions?