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Business Marketing Plan
Robert Peterson |Prime Meridian Bank

Marketing Plan
How we will bring the Prime Meridian Bank brand of quality and
unique personalized client services into Wakulla County

Project Scope
 Prime Meridian Bank has a tentative plan for opening a branch in
Crawfordville, Florida for early September 2015. The area has a population of
over 30,000 people and is located south of Leon County.
 The new branch will be located off of US Highway 319 and it will be the first
bank you see once you enter the city of Crawfordville
 The town is known for its family friendly atmosphere much like Prime Meridian
Bank, our banks’ culture will fit right in with the community very naturally

Cost Analysis
Centennial Bank
0%
Ameris Bank
0%
Capital City Bank
0%
Centennial Bank Ameris Bank Capital City Bank
55%31%
14%
Competitors
% of Market Share in Wakulla County
Centennial Bank -Total
Deposits $109,218
Ameris Bank- Total
Deposits $61,807
Capital City Bank- Total
Deposits $27,016

Objectives
 Obtain new consumer and commercial clients
 Generate a list of contacts for future follow-up
 Create goodwill by participation in a well-known local charitable cause

Target Market Audience
We intend to serve Wakulla County, which includes Crawfordville, Panacea, St.
Marks, and Sopchoppy
 Potential business clients
 Potential retail clients
Nonprofit and community based organizations in the Crawfordville area
examples are
 Schools
 Churches
 Charities

Strategies
 Contact businesses in the area with the goal of setting meetings for our
employees and their business owners
 Become acquainted with prospective clients to ensure we are able to meet all of
their banking needs (“Let’s think of a few good reasons why it can be done”)
 Client appreciation day
 Print ad

Project Team Roles and Responsibilities
W. Lew Moore
Market President
Shirley Lindsey
Asst Branch
Manager
Michelle Lawhon
HeadTeller/Treasury
Management
Tara Sanders
Personal Banker
Heather Benton
ARM/ Loan
Operations

Implementation
 Press release announcing new branch location
 Provide local newspaper and radio station with schedule of branch opening
 Support and sponsor community events, seminars, and chamber events in the Crawfordville
area
 Schedule Prime Meridian employees to speak during Rotary Club meetings, Chamber events,
and other business groups
 The month of September is national coffee month, the employees will pass out free mugs with
the bank logo along with Krispy Kreme Donuts and Lucky Goat coffee

Project Schedule and Milestones
Open 200-300
non interest
bearing accounts
in 1-3 month
10 million in
Deposits in 6-9
months
15% deposit
market share in 9-
12 months
50 million in
Deposits in 24
months

Conclusion to PMB Marketing Plan
 By following this plan, Prime Meridian Bank will meet its financial goals for the
Wakulla County expansion
 When we follow our planned projections, Prime Meridian Bank will gain 50 million
dollars in 2 years which will be 25% of the deposit share in Wakulla County.
 We have an opportunity to bring the Prime Meridian Bank culture and quality of
personalized client services into Wakulla County which will set us apart from our
Wakulla County banking competitors.
 Let’s take this exciting opportunity to expand into Wakulla County and hit the
ground running with unlimited growth potential and also our Core Principles of
Passion, Grace, Integrity, Tenacity, and Accountability

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Editor's Notes