MODXpo 2013 - The Business of Premium - Day 2, 14:30
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The slides for the presentation part of my Business of Premium session at MODXpo 2013 in Cologne, Germany. Unfortunately a large part of the session was live demos, for which there are no recordings. In this upload I corrected some revenue numbers based on information provided after the session.
MODXpo 2013 - The Business of Premium - Day 2, 14:30
- 1. THE BUSINESS OF PREMIUM A poorly rehearsed story about a developer building a new business that 7 months later is really only just starting.
- 2. I LOVE MODX AND WANT TO WORK ON IT but that doesnt pay the bills
- 3. FREELANCE DEVELOPMENT lots of potential revenue but ! 1 hour work = 1 hour paid
- 4. ONLY 24 HOURS IN A DAY which are easily 鍖lled with freelance work and project-related activities and sleep
- 5. THERES NO TIME LEFT for MODX and Open Source
- 6. COULD THERE BE A SOLUTION?
- 7. MORE THAN JUST EXTRAS
- 8. WHAT MODMORE IS NOT Commercial Marketplace Open to All Short Term / Quick Bucks The only right answer Boring
- 9. INSTEAD MODMORE IS Premium Brand Open Source Supporter Developer Collective Only just getting started More than just Extras Awesome
- 10. TIMELINE What if.. Lets go for it MARCH 2012 Launch! JUNE 2013 2013 2013 Today 2014 MAY 2013 Invite-only Beta
- 11. NO DIRECT COMPETITION (AT THE TIME) Start of modmore (March 12): SimpleCart MDxThemes June 11th: SimpleDream June 18th: modmore launch
- 12. E-commerce plugin Bert Oost Only 1 product Distributed via Provider Launched 2 years ago 150 users, estimated revenue 10k
- 13. Con鍖gurable themes Mangesh Yadev 4 themes and counting Launched a years ago, only actively being worked on for about 6 months. 100+ downloads, estimated 3k revenue
- 14. Commercial Marketplace, but also free packages 5 (commercial) developers 36 packages, 13 commercial Launched June 11th Distributed via Provider 650+ downloads (includes updates), revenue ~ 2k
- 15. Premium Extras JP DeVries, Mark Hamstra 3 commercial packages Launched June 18th Distributed via Provider 402 downloads, exact revenue 7086,26
- 16. MARKET DEVELOPMENT (ACTUAL-ISH TO DATE) 7000 5250 3500 1750 0 2011 2012-Q1 2012-Q2 2012-Q3 2012-Q4 2013-Q1 2013-Q2 2013-Q3 2013-Q4
- 17. MARKET DEVELOPMENT (TOTAL RANDOM ESTIMATE) 20000 15000 10000 5000 0 2011 2012-Q1 2012-Q2 2012-Q3 2012-Q4 2013-Q1 2013-Q2 2013-Q3 2013-Q4
- 18. CHALLENGES MODXers are not used to paying for Extras or Themes before this year Providing right level of support and documentation Reaching MODXers all over the world / Marketing Risk of Extras being pirated and missing revenue
- 19. WHY PAY FOR EXTRAS? Support the Developers making a living Get access to support Revenue stream ensures development continues Better quality (typically)
- 20. RIGHT LEVEL OF SUPPORT Primary focus on Email Support(Tickets). Easy for users, no real time communication/demand, easy to organise. Did a poll on support. 67 responses: 37% were happy with just email support 44% would like a community forum for support 16% would like live chat support
- 21. MARKETING MODMORE Focus on meetups and events (like MODXpo!) Creating buzz by teasing about future awesome stuff (primarily via social media) Let the Extras sell themselves, they are awesome
- 22. ANTI-PIRACY MEASURES Packages are encrypted, and decrypted during install/ reinstall/uninstall on modmore server Broken within 6 hours of launching closed beta, after spending a week on encryption Users that want the source, will get the source. Enough anti-piracy to make it seem not worth it
- 25. RESULTS: USERS Total # of Users: 337 Total # of Users w/o purchase: 186 Signed up through Af鍖liates: 32
- 26. RESULTS: SITES Total # of Sites seen: 614 Active Sites: 265 2.2.8: 57 2.2.9: 82 2.2.10: 104 2.3.0: 4 ! New Sites: 160 2.2.8: 20 2.2.9: 50 2.2.10: 79 2.3.0: 3
- 27. REDACTOR The better Editor for MODX
- 28. MOREGALLERY Putting galleries where they belong
- 29. SIMPLEAB Native split testing made easy
- 30. ? SECRET The secret project I have been teasing about
- 31. VISUALCONTENT Rich content, without the Rich Text Editor
- 32. TIME FOR DEMOS! Which one do you want to see?