Business plan
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1. The business plan outlines objectives to supply high quality, fresh milk and milk products at low cost through establishing dairy farms and processing plants. 2. A variety of milk products will be produced and sold, including raw milk, ghee, curd, and pasteurized milk. The goal is to supply at least 2000L of raw milk per day within one year. 3. The target customer market segments are local families, hotels/restaurants, and students. Marketing strategies will focus on quality, cost, and convenience for different segments.
Business plan
- 1. Business plan 1. Definition of your business Objective-our objective is to supply good quality, more hygienic and fresh raw milk as well as pasteurized milk and milk product in low cost to our customers (majorly medium class families) by opening our own dairies. Since with increasing demand of milk in India and rest of the world the incidents of milawat in milk, duplicate milk products comes into highlights. So for this reason we decided to supply a more hygienic, fresh and good quality of milk in low cost. So that each category of major population can afford it. Here we will have our own dairies in villages from which we will collect milk to our processing plants where it will be pasteurized, homogenized or packed as raw milk, ghee, or other products will be formed. Mission- o Establishment of a market of atleast 2000L/per day milk supply of only raw milk at the end of 1 year o Apart from this other products should also should have good market o Our customers should be satisfied because they are the source of our income o Atleast a turnover of Rs 10 Crore at the end of second year o Establishment of automatic milk processing plant in jaipur or nearby jaipur in 2 years o o 2. Products Different products with appropriate cost/kg Name of product Cost (rupee/kg) Raw milk* 40 Hand made ghee** 450 Hand made chach** 15 Curd** 80 Paneer Pasteurized and homogenized milk Cheese Ice creams Butter
- 2. Development schedule o Setting up of a automatic milk processing plant o Setting up a different hand processing plant Collection of raw milk o Form our own dairies o By collecting milk from villagers 3. Market Market size- Market trends- Customer analysis A- CUSTOMER SEGMENTATION AND THEIR VALUES a. Local public b. Hotels, Restaurants and Sweets shops c. Students Local public- this group can further be divided into 2 groups Higher class families- for this group o Quality consideration is more important than cost sensitiveness o Usually they will prefer pasteurized or homogenized and more hygienic products o Type of packing is also important factor o Time is also a important factor so delivery should be at the specified time o So anyhow we have to create their faith in us regarding quality, freshness, and delivery at specified time. Some points regarding marketing this group of customers o Middle class families-For this group o Both quality as well as cost are important factors o Usually major part of this group prefer raw milk rather than pasteurized milk or any other processed milk o Slight variation in delivery time is allowed but should be avoided as far as possible o Freshness and hygienic products in lower price will also affect the market here
- 3. Some points regarding marketing this group of customers o Hotels, Restaurants, Sweets shops- This group is a major consumer of raw milk and this group mainly asks for quality (fat %). Some points regarding marketing this group of customers o Online order placing system will be very helpful for this group of customer o No need for any special packing o Cost will be largely affect this group o Parties o Delivery at time is most important factor o Online order placing system will be very beneficial for this group o H Points regarding marketing this group of customers o A Separate or extra team for this group during busy seasons of marriage parties o Bonding with marriage place owners o Publicity of the company will be a very important factor here o Students o This group of customer is very sensitive and can be very profitable o Cost is not a big factor but a range of products, entertainment, delivery at time, quality are major factor o Distance from their hostels, room also important Points regarding marketing this group of customers o Hot or chilled normal milk, almond milk, kesar milk or any other milk at low rate with good quality guaranteed o In addition to milk some o free home delivery at any time for a order of specified amount o
- 4. Risk analysis 4. Competition Competitors Weaknesses of our competitors Strengths of our customers How we will be better than our competitors 5. Management Dairies management
- 5. Plant management Transportation and supply 6. Finance Projected capital required at the time of start Projected capital required monthly Projected revenue Projected profit/loss monthly 7. Innovations Monthly subscription system for customer who requiring milk more than 0.5L per day consumption. Special cost benefits and other benefits will also be announced for the permanent customer. Use of sealed packed steel cans or thermos of amount 1L, 2L for our permanent customers. 100% fresh milk in morning and evening at customers door every day. Free home delivery in day time which is in plastic or other packing for a order of more than 5L a the time of start and minimum order amount will be reduced after some time accordingly as business will expand. Public help centers for any type queries satisfaction. The only company which has online order placing facilities with a range of products