Business Plan of Coffee Shop
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This document outlines a business plan for a coffee shop called KOPIRIGHT caf辿. The caf辿 aims to provide a friendly atmosphere serving high quality coffee, bakery items and drinks at affordable prices. Its goals are to become well-known locally through excellent service and products, and eventually expand to other locations. The caf辿 will be located in Citywalk Jababeka and open daily from 7am to 11pm. It will differentiate itself from competitors like Starbucks and J.CO by offering a unique environment, free WiFi and movie screenings.
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Before you start writing your coffee shop business plan, spend as much time as you can to reading through some samples of a coffee shop or food and restaurant business plans. Not only will that give you a good idea of what it is youre aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you should include in your business plan.
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This document analyzes McCaf辿, a brand extension of McDonald's that offers specialty coffee. McCaf辿 targets a more diverse segment seeking convenience and affordable prices. It is housed within McDonald's outlets but has a separate caf辿 environment. McCaf辿 analyzes the organized caf辿 market in India, which is growing at 8% annually. It segments the market demographically, behaviorally, and psychographically. McCaf辿's marketing mix includes specialty coffee and food products at prices 15-20% lower than competitors. It promotes through TV ads and challenges. The brand aims to achieve stronger awareness and customer relationships to build resonance over time.Ad
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Business Plan of Coffee Shop
- 1. -BUSINESS PLAN OF COFFEE SHOP - CREATED BY: ELVIRA CATHERIN (GROUP 2)
- 2. About Us The creation of a unique, innovative atmosphere that will differentiate KOPIRIGHT caf辿 from other local caf辿. It has always been quality. We are passionate about ethically sourcing the finest coffee beans and roasting them with great care.
- 3. VISION AND MISSION Mission To provide a friendly, comfortable atmosphere where the customer can receive the best coffee and bakery, quality service and entertainment at affordable price. Vision To create a unique and innovative environment that will differentiate it from the other local caf辿. To create the best coffee and bakery items at affordable price.
- 4. GOALS AND STRATEGY Short-term goal: Use the quality of our service and product to soon become well- known by many people. Long-term goal: Expand this business to other locations. Strategy: Work hard to have the best- tasting coffee, treats, and service in town and surrounding areas.
- 5. LOCATION The caf辿 is located at Citywalk Jababeka. It will be open from Monday to Sunday at 07:00 A.M. to 11:00 P.M. A.
- 6. PRODUCTS Espresso Drinks Hot/Cold Americano Cappuccino Latte Mocha Macchiato Coffees Hot Black Coffee Daily Brew Organic French Roast World Tour Blend Other Drinks Hot/Cold Hot Chocolate Tea Chai Tea Latte White and Chocolate Milk Blended Ice Coffee Bakery Croissants and Bagels Brownies and Cookies Pie and Cakes Muffins Breakfast Sandwiches
- 7. SWOT ANALYSIS Strengths: - Reasonable prices - Wide variety of coffee and drinks Threats: - Starbucks - J.CO - McDonalds - KFC - Cinemaxx Opportunities: - Job opportunities for many unemployed people in Cikarang and surrounding areas. Weaknesses: - New business - No reputation
- 8. COMPETITIVE STRATEGY DIFFERENTIATION Providing the best environment in Citywalk Jababeka as compare to the other caf辿. We also provide the internet facilities and watching movies with projector FREE. COST LEADERSHIP Our prices are lower to the prices of others caf辿 in Citywalk Jababeka. We maintain to keep our customers in their price, which most of them are students. FOCUS Our caf辿 focused on prices and different flavors. We are providing lower price of different products as compare to the other caf辿 and also providing the different flavors which are not available in another caf辿 at Citywalk Jababeka.
- 9. MARKET ANALYSIS TARGET MARKET Out target market will be anyone who enjoy coffee but we will mainly target people age 15 and older, both male and female. COMPETITION Our competitor would be McDonalds, KFC, Starbucks, J.CO, Cinemaxx. The major competitor is Starbucks Jababeka, since it is one of the famous and cozy place to enjoy coffee. MARKET TRENDS Coffee is the drink of choice for many people across the world. Millions of people rely on their morning fix to get going for the day