This document discusses the business opportunities available through social media platforms. It explains that social media allows for easy mass communication online and provides companies opportunities to understand what prospective and current customers are saying about their brand. The document notes that consumers now gather and share information across various social platforms, influencing each other, and companies need to engage on these platforms to build their brand visibility and take advantage of opportunities to interact with customers globally in order to potentially reduce costs and increase engagement and sales.
2. - About social media?- Why Companieslooking for social media ?- Major SM platform Facebook Twitter LinkedIn Blogging
3. About Social MediaIt¡¯s a easy to communicate mass ,by online tools and mediaIt provides opportunity for companies to know what¡¯s their prospect or clients saying, doing where & whyIt¡¯s all about Conversation, Listening & Participation
4. Why Companies looking for Social MediaConsumer behave differentlyThey meet & discuss at different platformSocial networks, blogs, forumsThey talk, publish content spread voice through viral video, blogs, twitter, RSSThey Influence, comment on brandWord of mouth is strongBuy & Sells products They check reviews
6. What will be the outcomeBrand Visibility It will reduce our talent hiring costTime ManagementDoes not costOpportunity to interact with global audienceEngagement , Sales opportunityAnd many more