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This document discusses the importance and business benefits of online video. It provides statistics showing that 76% of marketers plan to add video as a higher priority than social media integration. Websites with video are 53 times more likely to appear on the first page of Google searches. Video has been shown to increase sales by up to 85%, build purchase confidence, and increase click-through rates on emails by over 96%. Consumers are now 72% more likely to purchase products online when video is used. By 2016, online video traffic will account for 55% of all internet traffic globally.Read less