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Business SEO & Internet Marketing Day 4

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Lacey Faught
Lacey Faught

際際滷s from Day 4 of Business SEO & Internet Marketing at the Clark College Business Development department. Taught by Lacey Faught of Wipple Inc. (360) 901-1684

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BUSINESS SEO & INTERNET MARKETING Instructed by: Lacey Faught
DAY 4 Recap Analytics Personalized Case Studies One-on-One Time
RECAP SEO In A Nutshell 1. Research 2. On-site optimization 3. Content building 4. Social Media 5. Press Releases 6. Directory Listings 7. Analytics
RECAP Research Steps 1. Keyword Research 2. Searching for Ranking 3. Finding Competitors 4. Number of Pages 5. Number of Backlinks/Referring Domains 6. Facebook Likes/Activity 7. Google Reviews 8. Directory Listing Consistency 9. Site Age 10. Do the same for competitors
RECAP On-site Optimization Tactics 1. Title Tag 2. Description Tag 3. Keyword Tag 4. Heading Tags 5. Alt Tags 6. Links Ways to Build Content 1. Keyword Specific Pages 2. Blog Posts
BACKLINKING Backlinking Donts Dont buy a backlinking package Engage in link exchanges Create websites just for linking Trust someone who says they can get thousands of links in a few months Fall for words like authority sites or buffer blog networks Create fake social media profiles to link back to yourself Leave spammy comments on blogs/sites and place links in them Backlinking Dos Create great content that people will want to link to Post links to that content on relevant social media sites Make sure that your major directory listings all link to your site Write press releases and distribute them through legitimate companies Contact websites in your niche and ask to write guest posts on them
PRESS RELEASES 500-1000 words Write in 3rd person Relevant keywords in: Title Summary Content Link to different pages on your site Home page Keyword-specific pages Blog posts Use natural anchor text Different variants of the business name Domain name Post name Finish with an About Section to add more content Use images
SOCIAL MEDIA 30% Shareable Posts- Find content on other peoples or business pages that others will find entertaining, and repost it on your page 30% Informational Posts- Find relevant information/current events regarding your niche and post links to it on your page 20% Personal Posts- Photos of your company party, projects youre working on-anything to make your business look more relatable and appeal to the human part of people 20% Promotional Posts- Promoting products/services
ANALYTICS Tracking your progress
GOOGLE ANALYTICS Creating an account Installing the code Understanding the data
CASE STUDIES Research for one or two sites, then personalized time
WHAT WOULD YOU LIKE TO DO? Research? Optimize current site pages? Write blogs? Work on your Facebook page? Install Analytics? You will work on what you would like to do for your site, and I will come around and spend a few minutes of one on one time with each of you to help answer questions etc.

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Business SEO & Internet Marketing Day 4

  • 1. BUSINESS SEO & INTERNET MARKETING Instructed by: Lacey Faught
  • 2. DAY 4 Recap Analytics Personalized Case Studies One-on-One Time
  • 3. RECAP SEO In A Nutshell 1. Research 2. On-site optimization 3. Content building 4. Social Media 5. Press Releases 6. Directory Listings 7. Analytics
  • 4. RECAP Research Steps 1. Keyword Research 2. Searching for Ranking 3. Finding Competitors 4. Number of Pages 5. Number of Backlinks/Referring Domains 6. Facebook Likes/Activity 7. Google Reviews 8. Directory Listing Consistency 9. Site Age 10. Do the same for competitors
  • 5. RECAP On-site Optimization Tactics 1. Title Tag 2. Description Tag 3. Keyword Tag 4. Heading Tags 5. Alt Tags 6. Links Ways to Build Content 1. Keyword Specific Pages 2. Blog Posts
  • 6. BACKLINKING Backlinking Donts Dont buy a backlinking package Engage in link exchanges Create websites just for linking Trust someone who says they can get thousands of links in a few months Fall for words like authority sites or buffer blog networks Create fake social media profiles to link back to yourself Leave spammy comments on blogs/sites and place links in them Backlinking Dos Create great content that people will want to link to Post links to that content on relevant social media sites Make sure that your major directory listings all link to your site Write press releases and distribute them through legitimate companies Contact websites in your niche and ask to write guest posts on them
  • 7. PRESS RELEASES 500-1000 words Write in 3rd person Relevant keywords in: Title Summary Content Link to different pages on your site Home page Keyword-specific pages Blog posts Use natural anchor text Different variants of the business name Domain name Post name Finish with an About Section to add more content Use images
  • 8. SOCIAL MEDIA 30% Shareable Posts- Find content on other peoples or business pages that others will find entertaining, and repost it on your page 30% Informational Posts- Find relevant information/current events regarding your niche and post links to it on your page 20% Personal Posts- Photos of your company party, projects youre working on-anything to make your business look more relatable and appeal to the human part of people 20% Promotional Posts- Promoting products/services
  • 10. GOOGLE ANALYTICS Creating an account Installing the code Understanding the data
  • 11. CASE STUDIES Research for one or two sites, then personalized time
  • 12. WHAT WOULD YOU LIKE TO DO? Research? Optimize current site pages? Write blogs? Work on your Facebook page? Install Analytics? You will work on what you would like to do for your site, and I will come around and spend a few minutes of one on one time with each of you to help answer questions etc.