The document summarizes how businesses can use social media to their advantage. It discusses how social media has evolved from Web 1.0 which focused on information and publishing, to Web 2.0 which enables participation and engagement. The document then provides examples of how businesses can use specific social media platforms like LinkedIn, Twitter, Facebook, and blogs to connect with customers, share company information, and market their business in an inexpensive way. It emphasizes that social media allows businesses to engage with customers and spread information quickly.
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Business Social Media
1. How Businesses Use Social
Media To Their Advantage
Presented by
Tracy Tran
Founder/CEO/Recruiter/Social Media Dweeb
Washington, D.C. Metro Area
3. Why should I care about Social Media?
Social Media is just social
Social Media is for Big Companies
Social Media is a time waster
Social Media is just for young people
4. Web 1.0
Information
Basic Web Site
Publishing
Content Management
6. Why Businesses use Social Media
Inexpensive
Follows the Web 2.0 Model of Engagement
New Method of Marketing
9. Linkedin for Business
Connect people in your groups
Company Search
Recommendations
Looking for Answers
11. Use Twitter in Business
CUSTOMER SERVICE!!!
Connecting with current and potential
customers
The most versatile of all the social networks
Word gets out quick
13. Use Facebook in your business
Facebook Pages
Join relevant Facebook Groups
Focus on niche networks from companies,
colleges, and cities
Advance Search
Social Utility