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How Businesses Use Social
Media To Their Advantage
              Presented by
               Tracy Tran
 Founder/CEO/Recruiter/Social Media Dweeb
       Washington, D.C. Metro Area
Describe you or your business in
 six words or less
Why should I care about Social Media?

   Social Media is just social
   Social Media is for Big Companies
   Social Media is a time waster
   Social Media is just for young people
Web 1.0
   Information
   Basic Web Site
   Publishing
   Content Management
Web 2.0
 Participation
 Engagement
 Interactive Content
Why Businesses use Social Media
 Inexpensive
 Follows the Web 2.0 Model of Engagement
 New Method of Marketing
Business Social Media
Business Social Media
Linkedin for Business
   Connect people in your groups
   Company Search
   Recommendations
   Looking for Answers
Business Social Media
Use Twitter in Business
 CUSTOMER SERVICE!!!
 Connecting with current and potential
  customers
 The most versatile of all the social networks
 Word gets out quick
Business Social Media
Use Facebook in your business
 Facebook Pages
 Join relevant Facebook Groups
 Focus on niche networks from companies,
  colleges, and cities
 Advance Search
 Social Utility
Blogs
Use Blogs in your business
 Insider information
 Relevant topics you want to share that could
  help or hinder your business
 Any specials coming up
Two Things about Social Media
Ways to Integrate and Connect
   Subscribe to RSS Feeds
   Google Reader
   Comments
   Customers
Think about these Social Networks

   Myspace  7-11 Store
   Linkedin  Work
   Facebook  Home
   Twitter  Bar/Networking
   Blog  Professional/Personal
    Journal
Final Thought
Questions and Answers
Thank you!
Facebook   http://facebook.com/tracytran

LinkedIn   http://www.linkedin.com/in/tracytran
Twitter    http://twitter.com/tracytran (Personal)
           http://twitter.com/tranrecruiting (Business)
Website    http://www.tranrecruiting.com
Blog       http://thispersonstinks.wordpress.com/category/hr

                                 or
           Tracy Tran
           Tran Recruiting, LLC
           P.O. Box 65
           Fairfax, VA 22038
           Phone/Fax: (703) 334-8454
           Cell: (703) 618-2176
           Email: tracy@tranrecruiting.com
           Skype: tracy.tran2

More Related Content

Business Social Media

  • 1. How Businesses Use Social Media To Their Advantage Presented by Tracy Tran Founder/CEO/Recruiter/Social Media Dweeb Washington, D.C. Metro Area
  • 2. Describe you or your business in six words or less
  • 3. Why should I care about Social Media? Social Media is just social Social Media is for Big Companies Social Media is a time waster Social Media is just for young people
  • 4. Web 1.0 Information Basic Web Site Publishing Content Management
  • 5. Web 2.0 Participation Engagement Interactive Content
  • 6. Why Businesses use Social Media Inexpensive Follows the Web 2.0 Model of Engagement New Method of Marketing
  • 9. Linkedin for Business Connect people in your groups Company Search Recommendations Looking for Answers
  • 11. Use Twitter in Business CUSTOMER SERVICE!!! Connecting with current and potential customers The most versatile of all the social networks Word gets out quick
  • 13. Use Facebook in your business Facebook Pages Join relevant Facebook Groups Focus on niche networks from companies, colleges, and cities Advance Search Social Utility
  • 14. Blogs
  • 15. Use Blogs in your business Insider information Relevant topics you want to share that could help or hinder your business Any specials coming up
  • 16. Two Things about Social Media
  • 17. Ways to Integrate and Connect Subscribe to RSS Feeds Google Reader Comments Customers
  • 18. Think about these Social Networks Myspace 7-11 Store Linkedin Work Facebook Home Twitter Bar/Networking Blog Professional/Personal Journal
  • 21. Thank you! Facebook http://facebook.com/tracytran LinkedIn http://www.linkedin.com/in/tracytran Twitter http://twitter.com/tracytran (Personal) http://twitter.com/tranrecruiting (Business) Website http://www.tranrecruiting.com Blog http://thispersonstinks.wordpress.com/category/hr or Tracy Tran Tran Recruiting, LLC P.O. Box 65 Fairfax, VA 22038 Phone/Fax: (703) 334-8454 Cell: (703) 618-2176 Email: tracy@tranrecruiting.com Skype: tracy.tran2