際際滷

際際滷Share a Scribd company logo

Business strategy presentation

Download as PPTX, PDF
Samar Singh
Samar Singh

The document provides information about the Rajasthani Nagra Shoe Factory in Jaipur, India. It was established in 1967 and manufactures and exports leather goods like shoes, sandals, jackets, and bags by hand. The owner is Mr. Mehrajuddin and the manager is Mr. Ahrishbhai. Raw materials used include various leathers, chemicals, threads and linings. The factory employs 20 salespeople and 15 helpers. It uses a just-in-time production strategy and markets locally as well as to foreign tourists by partnering with guides and travel agencies. Financial matters are handled privately by the owner's family.

1 of 9
Download to read offline
Business Strategy Presentation on Rajasthani Nagra Shoe Factory Prepared by: Samar Singh and Chirag Jadav 3rd Semester MBA
Introduction Manufacturers and exporter of leather items. Majority sales of shoes and chappals Manufacturing unit in Ramgarh mode, Jaipur Setup in 1967 by Mr. Mehrajuddin All the products are handmade
Executives Mr. Mehrajuddin Owner Mr. Ahrishbhai Manager
Products Leather shoes for men and women Chapples for men and women Jackets for men and women Sherwanis and Saaris Bangles, Leather Bags and Belts Leather Purses for women and wallets for men
Raw Materials Used Upper leathers Rubber Chemicals Upper Lining Foam Sheet Adhesive Threads Lining fusible textile and fur
Operational Strategy Administrative and operation of the business is looked after by Mr. Ahrishbhai, the Manager. Number of salespeople is 20 and there are 15 helpers. Weekly 2 days off for helpers and salespeople. 2 TATA 407 trucks to transport products. Stocks are maintained on a daily basis. Design and Styles are changed on a regular basis. Just-in-time production strategy is used
Marketing Strategy Advertises in the local and hindi newspapers. Putting up of hoardings during festivals Mainly target foreign tourists. Company has joined hands with Tourist guides. Guides get 2% commission. Company joined hands with tour and travels agencies.
Financial Strategy No such financial strategy. Company got finance from Mr. Mehrajuddins family. By taking money from the market manufacturing unit was setup in 1975. Book of account is maintained on a daily basis.
Thank you

More Related Content

Business strategy presentation

  • 1. Business Strategy Presentation on Rajasthani Nagra Shoe Factory Prepared by: Samar Singh and Chirag Jadav 3rd Semester MBA
  • 2. Introduction Manufacturers and exporter of leather items. Majority sales of shoes and chappals Manufacturing unit in Ramgarh mode, Jaipur Setup in 1967 by Mr. Mehrajuddin All the products are handmade
  • 3. Executives Mr. Mehrajuddin Owner Mr. Ahrishbhai Manager
  • 4. Products Leather shoes for men and women Chapples for men and women Jackets for men and women Sherwanis and Saaris Bangles, Leather Bags and Belts Leather Purses for women and wallets for men
  • 5. Raw Materials Used Upper leathers Rubber Chemicals Upper Lining Foam Sheet Adhesive Threads Lining fusible textile and fur
  • 6. Operational Strategy Administrative and operation of the business is looked after by Mr. Ahrishbhai, the Manager. Number of salespeople is 20 and there are 15 helpers. Weekly 2 days off for helpers and salespeople. 2 TATA 407 trucks to transport products. Stocks are maintained on a daily basis. Design and Styles are changed on a regular basis. Just-in-time production strategy is used
  • 7. Marketing Strategy Advertises in the local and hindi newspapers. Putting up of hoardings during festivals Mainly target foreign tourists. Company has joined hands with Tourist guides. Guides get 2% commission. Company joined hands with tour and travels agencies.
  • 8. Financial Strategy No such financial strategy. Company got finance from Mr. Mehrajuddins family. By taking money from the market manufacturing unit was setup in 1975. Book of account is maintained on a daily basis.