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Businessplan syahmicarwashcenter-101013192221-phpapp01

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The document provides details about Syahmi's Carwash Center business plan. It discusses the company background, services offered (car wash, maintenance, and cafe), facilities, organization structure, marketing strategies, and financial information. The company aims to increase awareness and profits through quality service and targeting local businesses, luxury car owners, young drivers, and auto clubs in the Melaka area. Marketing strategies include brochures, billboard advertisements, and personal selling to customers at the center.

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SYAHMI CARWASH CENTER BUSINESS PLAN PRESENTATION
INTRODUCTION COMPANY : SYAHMIS CARWASH CENTER ENTERPRISE. BUSINESS: CARWASH, MAINTENANCE & CAF. OPERATED: JANUARY 2006
BUSINESS OVERVIEW HAVE A HIGH POTENTIAL TO GROWTH BECAUSE: Society life style changing Increasing in the bill of new vehicle on the road This industry in Malaysia is still running as a small business Not to complicated to handle
LOWER COST FOR START UP NOT HAVE TO MUCH WORKERS EASY TO GET SUPPLY MATERIAL AND EQUIPMENT CASH BUSINESS LOW BUSINESS RISK HIGH POTENTIAL TO DEVELOP AND SUCCESS CHOOSING FACTOR
COMPANY BACKGROUND Company name : SYAHMIS CARWASH CENTER Type of company : Enterprise Company owner : Mr. Mohd Syahmi Nuruddin : Mr. Mohd Fadzli Othman : Mr. Rozaidi Che Razib : Mr. Mohd Zuelkhairi Ridzuan Company address : Lot 11, Jalan Jebat 6, 76500 Peringgit, Melaka Activities : service on external carwash, internal carwash, engine washing, polish, and also seat and carpet washing , basic maintenance service and cafeteria.
CAPITAL CAPITAL : RM 496 000.00 ROLLING CAPITAL : RM 13 000.00 TOTAL CAPITAL : RM 509 000.00 BANKERS : BANK PEMBANGUNAN ACC. NO : 1418-6100325-285
OWNER BACKGROUND 1 Name : Mohd Syahmi Nuruddin NRIC : 670728-05-5567 Master in Submarine Engineering from University of Strathclyde, Scotland, Bachelor in Naval Architecture & Ship Building from University of Strathclyde, Scotland, Diploma Engineering Technology in Ship Construction & maintenance from UniKL MIMET. Working experiences: 5 years as ship repair manager at MMHE, 3 years as assistant ship repair manager at PSC Naval dockyard, 6 years as project manager for submarine construction at Moscow, Russia.
OWNER BACKGROUND 2 Name : Mohd Fadzli Othman NRIC : 670728-05-5567 Master in Business Management from University of Wales, Scotland, Bachelor in Business Accounting from University of Strathclyde, Scotland, Diploma Accounting from UiTM Shah Alam. 6 years as marketing manager at SIME DARBY sdn bhd, 8 years as assistant marketing manager at Tesco Melaka.
OWNER BACKGROUND 3 Name : Rozaidi Che Razib NRIC : 650728-01-2517 Master in Science of Fluid from University of Podolsky, Germany, Bachelor in Mechanical Engineering from University of Strathclyde, Scotland, Diploma Mechanical Engineering from Politeknik Port Dickson. 5 years engineer INTEL Semiconductor, Penang, 9 years operation manager AMD Semiconductor, Penang
OWNER BACKGROUND 4 Name : Mohd Zuelkhairi Ridzuan NRIC : 690923-56-6249 Master in Business Management from University of St.Petersburgh, Russia, Bachelor in Marketing from University of Strathclyde, Scotland, Diploma Accounting and Business management from UiTM Jengka. 5 years accounting officer, 3 years Account manager at Malaysia Airline System.
PURPOSE OF BP Apply loan as our capital for upgrade our business equipment. Company reference for business activities for the future. Know that our business objectives has achieved as a planning. For financial company to assess our financial capabilities. Used to planning new activities for business or for doing some changing in company to improve our service.
COMPANY LOCATION Syahmis Carwash Center located at lot 11, Jalan Jebat 6, 76500 Peringgit, Melaka Behind The TESCO Melaka and Melaka Central. 5 km from Banda Hilir & 6 km from Ayer Keroh highway Surrounded by housing area and company and business building. Syahmis Carwash Center have easily accessible road.
LOCATION MAP
BUILDING
OGANIZATION PLAN
ORGANIZATION CHART
JOB SPEC: CEO Monitor the whole organization Setting strategy and vision Building culture Team-building Capital allocation
JOB SPEC: MANAGER To manage, planning, leading and control the department under him, so that the business achieved the goals. Communicate with all staff to ensure the commitment among employees. Make a decision for long term and short term so that can achieved the objectives. Always control the quality of employees from time to time. Take care and take responsible to employees welfare.
JOB SPEC: CLERK Provide company account & financial statement. Carry out the marketing operation Carrie out the salary payment.
JOB SPEC : SUPERVISOR Monitor the workers to ensure that all of them doing the job. Contact with customers when they coming for services.
CARWASH WORKERS: Carrie out the carwash service job. CAF WORKERS: Carrie out the cafe service job. MECHANIC & APPRIENTICE Carrie out the maintenance service.
COMPANY OPERATION
Provide three main service 1. Carwash service 2. Maintenance service 3. Caf辿 service
Carwash service External Our service can wash up to 50 car per hour Using the new high technology system (less than 2 minute duration for washing, wax, seal and dry) Internal washing Engine washing Vacuum Polish
Carwash process flow
Businessplan syahmicarwashcenter-101013192221-phpapp01
Maintenance service The production unit for maintenance is depending on what type of service. 1. Changing lubrication oil about 15 minute 2. Changing oil filter about 15 minute 3. Changing spark plug about 10 minute 4. Top up refrigeration gas for air conditioning about 20 minute 5. Check tire pressure about 5 minute 6. Computerize engine tuning about 20 minute
Maintenance process flow
Businessplan syahmicarwashcenter-101013192221-phpapp01
Caf辿 service For caf辿 production unit, we not have any problem because all the beverage and foods is come from the supplier that we have appointed. So, the stock is always under control. Time for served is short because the food is already ready to serve and the beverage only just to mixed it and ready to served. Drinking 1. Coffee 2. Espresso 3. Cappuccino coffee 4. Frozen coffee drinks 5. Special tea Food 1. Bread 2. Sandwich 3. Cake
Caf辿 process flow
Businessplan syahmicarwashcenter-101013192221-phpapp01
MARKETING PLAN
MARKETING OBJECTIVES Increase our customer aware by 50% with our first class service and the importance about car care. Increase business profit by 30% for the end of the year 2010
The target market is aimed to: Corporate customer around Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka that we know they are not enough time to take care their car. Luxury car & sport car owner that we know they care about their expensive car and need a good quality service and care to make their cars look nice. Youngest car owner around Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka that most of them are very caring of their car also usual customer. Auto Club Owner such as MHCC (Malaysia Honda Civic Club), ProPERD (Proton Perdana Club), ViVa Club ect. Government agencies such as police, custom, hospital and firefighting. Melaka Taxi Driver Association Companies around Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka who have their company car.
SWOT ANALYSIS Strength Broad area of building operation High technology machine Enough facilities & equipment Great quality service Easy access Skills worker Variety service The duration of washing is short We can wash up to 50 cars per hour by using the high technology equipment Weaknesses A little high in price from competitor according to our quality service and our high technology equipment Quite high cost for operation
Opportunities Societies now want changing in their life. They easy to take a short way to do anything. So, it is our opportunities to take the advantages from them with provide a carwash service. We believe that our business can grow faster in future. Threats Price from competitor cheaper than us. The biggest carwash company from foreign country is our threat if they coming to make a business in Malaysia. New person who want to open a business same like us. Competitors who make an investment to develop their small business to become biggest business same like us. Economy slowdown. Disturbance in political in Malaysia.
Demographics Total population : 254, 350 people Sex : 51% Female, 49% Male Age : 1 12 18% 13 21 20% 22 55 43% 56 Above 17% Race : Malay 30% Chinese 35% Indian 25% Others 10% Income per month : $ 500 - $ 1000 17% $ 1001 - $ 2000 25% $ 2001 - $ 3000 29% $ 3001 - $ 4000 22% $ 4001 Above 7% Occupation : Government 43% Non government 37% Self working 20% Marital Status : 63% Married 37% Single Religion : Muslim 30% Buddha 27% Hindu 16% Christian 20% Others 7%
Market Segmentation According the our research with Inhabitant Population Statistic Department, the population in Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka is a mix and can separate into age, race, religion, sex, marital status, total income per month, and occupation. The detail of it is listed below: Total population : 254, 350 people
MARKETING STRATEGIES
Personal selling At Syahmis Carwash Center, there would be greater staff when deal with customer.Greeting them, asking what service they would like to do. The greeter then hand them a brochure and then carry out their service request. Customers are big on quality issues and this tweaking awareness can enlighten their curiosity. By having the customers go back from Syahmis Carwash Center with brochure or having read the brochure while there waiting their car on washing or maintenance service will cause a chain reaction of the customer telling another customer of what they recently found out about get carwash at Syahmis Carwash Center. When customers leaves with new beneficial knowledge, they pass it on to others and this would create a new customer who want to care their car.
brochures The cost for 1 brochure is RM 0.30. Every month, we will produce 4500 piece of brochures for 3month. The total cost for brochures for 3 month is RM 0.30 x 4500 x 3 = RM 4,050.00
billboard advertisement Cost to rent Billboard behind Ayer Keroh toll highway, Mahkota Prade, Jaya Jusco, Al-Azim mosque and Klebang beach and poster with the slogan Your Driving Partner with poster reflecting will be RM 2,500.00 per month. Total cost for 3 month is RM 2,500.00 x 3 = RM 7,500.00.
Coupon Use the automobile megazine such as automania & "motor trader for Melaka circulation and offer discount coupons in their magazine for 10% off of external carwash, internal carwash or engine washing for this October, November and December edition.
website The cost for established the website base is RM 300.00 per year.
Newspaper distributor The charge to added brochures in newspaper that the distributor imposes is RM 0.02. There have 100 brochures everyday for 3 month. The cost is RM 0.02 x 100 x 30 x 3 = RM 180.00.
FINANCIAL PLAN
Area of Responsibility performing the accounting, budgeting and financial reporting activities record activities for administrative expenses of company, such as salaries, employee fringe benefits, travel expenses, office expenses, and other administrative expenses.
Break-Even Analysis
Businessplan syahmicarwashcenter-101013192221-phpapp01
Businessplan syahmicarwashcenter-101013192221-phpapp01
Company Break-even From the calculation, our company can get a break-even about 10 month after running the business. 10 647.88104RM 487.631046RM =
CASH FLOW
Financial Ratio Analysis Is a financial statement report-company position at a point in time and on its operation over a certain period. To show the relationship among financial statement account.
Company Financial Ratio Analysis sales incomenet marginprofitnet = = = 2 44.1 000.20459RM 717.77663RM liabilitycurrent essetcurrent ratiocurrent === 67.0 302.77682RM 000.20459RM equitytotal liabilitycurrent ratiodept === 647.88104RM 487.631046RM-774.551255RM

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Businessplan syahmicarwashcenter-101013192221-phpapp01

  • 2. INTRODUCTION COMPANY : SYAHMIS CARWASH CENTER ENTERPRISE. BUSINESS: CARWASH, MAINTENANCE & CAF. OPERATED: JANUARY 2006
  • 3. BUSINESS OVERVIEW HAVE A HIGH POTENTIAL TO GROWTH BECAUSE: Society life style changing Increasing in the bill of new vehicle on the road This industry in Malaysia is still running as a small business Not to complicated to handle
  • 4. LOWER COST FOR START UP NOT HAVE TO MUCH WORKERS EASY TO GET SUPPLY MATERIAL AND EQUIPMENT CASH BUSINESS LOW BUSINESS RISK HIGH POTENTIAL TO DEVELOP AND SUCCESS CHOOSING FACTOR
  • 5. COMPANY BACKGROUND Company name : SYAHMIS CARWASH CENTER Type of company : Enterprise Company owner : Mr. Mohd Syahmi Nuruddin : Mr. Mohd Fadzli Othman : Mr. Rozaidi Che Razib : Mr. Mohd Zuelkhairi Ridzuan Company address : Lot 11, Jalan Jebat 6, 76500 Peringgit, Melaka Activities : service on external carwash, internal carwash, engine washing, polish, and also seat and carpet washing , basic maintenance service and cafeteria.
  • 6. CAPITAL CAPITAL : RM 496 000.00 ROLLING CAPITAL : RM 13 000.00 TOTAL CAPITAL : RM 509 000.00 BANKERS : BANK PEMBANGUNAN ACC. NO : 1418-6100325-285
  • 7. OWNER BACKGROUND 1 Name : Mohd Syahmi Nuruddin NRIC : 670728-05-5567 Master in Submarine Engineering from University of Strathclyde, Scotland, Bachelor in Naval Architecture & Ship Building from University of Strathclyde, Scotland, Diploma Engineering Technology in Ship Construction & maintenance from UniKL MIMET. Working experiences: 5 years as ship repair manager at MMHE, 3 years as assistant ship repair manager at PSC Naval dockyard, 6 years as project manager for submarine construction at Moscow, Russia.
  • 8. OWNER BACKGROUND 2 Name : Mohd Fadzli Othman NRIC : 670728-05-5567 Master in Business Management from University of Wales, Scotland, Bachelor in Business Accounting from University of Strathclyde, Scotland, Diploma Accounting from UiTM Shah Alam. 6 years as marketing manager at SIME DARBY sdn bhd, 8 years as assistant marketing manager at Tesco Melaka.
  • 9. OWNER BACKGROUND 3 Name : Rozaidi Che Razib NRIC : 650728-01-2517 Master in Science of Fluid from University of Podolsky, Germany, Bachelor in Mechanical Engineering from University of Strathclyde, Scotland, Diploma Mechanical Engineering from Politeknik Port Dickson. 5 years engineer INTEL Semiconductor, Penang, 9 years operation manager AMD Semiconductor, Penang
  • 10. OWNER BACKGROUND 4 Name : Mohd Zuelkhairi Ridzuan NRIC : 690923-56-6249 Master in Business Management from University of St.Petersburgh, Russia, Bachelor in Marketing from University of Strathclyde, Scotland, Diploma Accounting and Business management from UiTM Jengka. 5 years accounting officer, 3 years Account manager at Malaysia Airline System.
  • 11. PURPOSE OF BP Apply loan as our capital for upgrade our business equipment. Company reference for business activities for the future. Know that our business objectives has achieved as a planning. For financial company to assess our financial capabilities. Used to planning new activities for business or for doing some changing in company to improve our service.
  • 12. COMPANY LOCATION Syahmis Carwash Center located at lot 11, Jalan Jebat 6, 76500 Peringgit, Melaka Behind The TESCO Melaka and Melaka Central. 5 km from Banda Hilir & 6 km from Ayer Keroh highway Surrounded by housing area and company and business building. Syahmis Carwash Center have easily accessible road.
  • 17. JOB SPEC: CEO Monitor the whole organization Setting strategy and vision Building culture Team-building Capital allocation
  • 18. JOB SPEC: MANAGER To manage, planning, leading and control the department under him, so that the business achieved the goals. Communicate with all staff to ensure the commitment among employees. Make a decision for long term and short term so that can achieved the objectives. Always control the quality of employees from time to time. Take care and take responsible to employees welfare.
  • 19. JOB SPEC: CLERK Provide company account & financial statement. Carry out the marketing operation Carrie out the salary payment.
  • 20. JOB SPEC : SUPERVISOR Monitor the workers to ensure that all of them doing the job. Contact with customers when they coming for services.
  • 21. CARWASH WORKERS: Carrie out the carwash service job. CAF WORKERS: Carrie out the cafe service job. MECHANIC & APPRIENTICE Carrie out the maintenance service.
  • 23. Provide three main service 1. Carwash service 2. Maintenance service 3. Caf辿 service
  • 24. Carwash service External Our service can wash up to 50 car per hour Using the new high technology system (less than 2 minute duration for washing, wax, seal and dry) Internal washing Engine washing Vacuum Polish
  • 27. Maintenance service The production unit for maintenance is depending on what type of service. 1. Changing lubrication oil about 15 minute 2. Changing oil filter about 15 minute 3. Changing spark plug about 10 minute 4. Top up refrigeration gas for air conditioning about 20 minute 5. Check tire pressure about 5 minute 6. Computerize engine tuning about 20 minute
  • 30. Caf辿 service For caf辿 production unit, we not have any problem because all the beverage and foods is come from the supplier that we have appointed. So, the stock is always under control. Time for served is short because the food is already ready to serve and the beverage only just to mixed it and ready to served. Drinking 1. Coffee 2. Espresso 3. Cappuccino coffee 4. Frozen coffee drinks 5. Special tea Food 1. Bread 2. Sandwich 3. Cake
  • 34. MARKETING OBJECTIVES Increase our customer aware by 50% with our first class service and the importance about car care. Increase business profit by 30% for the end of the year 2010
  • 35. The target market is aimed to: Corporate customer around Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka that we know they are not enough time to take care their car. Luxury car & sport car owner that we know they care about their expensive car and need a good quality service and care to make their cars look nice. Youngest car owner around Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka that most of them are very caring of their car also usual customer. Auto Club Owner such as MHCC (Malaysia Honda Civic Club), ProPERD (Proton Perdana Club), ViVa Club ect. Government agencies such as police, custom, hospital and firefighting. Melaka Taxi Driver Association Companies around Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka who have their company car.
  • 36. SWOT ANALYSIS Strength Broad area of building operation High technology machine Enough facilities & equipment Great quality service Easy access Skills worker Variety service The duration of washing is short We can wash up to 50 cars per hour by using the high technology equipment Weaknesses A little high in price from competitor according to our quality service and our high technology equipment Quite high cost for operation
  • 37. Opportunities Societies now want changing in their life. They easy to take a short way to do anything. So, it is our opportunities to take the advantages from them with provide a carwash service. We believe that our business can grow faster in future. Threats Price from competitor cheaper than us. The biggest carwash company from foreign country is our threat if they coming to make a business in Malaysia. New person who want to open a business same like us. Competitors who make an investment to develop their small business to become biggest business same like us. Economy slowdown. Disturbance in political in Malaysia.
  • 38. Demographics Total population : 254, 350 people Sex : 51% Female, 49% Male Age : 1 12 18% 13 21 20% 22 55 43% 56 Above 17% Race : Malay 30% Chinese 35% Indian 25% Others 10% Income per month : $ 500 - $ 1000 17% $ 1001 - $ 2000 25% $ 2001 - $ 3000 29% $ 3001 - $ 4000 22% $ 4001 Above 7% Occupation : Government 43% Non government 37% Self working 20% Marital Status : 63% Married 37% Single Religion : Muslim 30% Buddha 27% Hindu 16% Christian 20% Others 7%
  • 39. Market Segmentation According the our research with Inhabitant Population Statistic Department, the population in Malim, Ayer Keroh, Peringgit, Melaka Raya, Cheng & City of Melaka is a mix and can separate into age, race, religion, sex, marital status, total income per month, and occupation. The detail of it is listed below: Total population : 254, 350 people
  • 41. Personal selling At Syahmis Carwash Center, there would be greater staff when deal with customer.Greeting them, asking what service they would like to do. The greeter then hand them a brochure and then carry out their service request. Customers are big on quality issues and this tweaking awareness can enlighten their curiosity. By having the customers go back from Syahmis Carwash Center with brochure or having read the brochure while there waiting their car on washing or maintenance service will cause a chain reaction of the customer telling another customer of what they recently found out about get carwash at Syahmis Carwash Center. When customers leaves with new beneficial knowledge, they pass it on to others and this would create a new customer who want to care their car.
  • 42. brochures The cost for 1 brochure is RM 0.30. Every month, we will produce 4500 piece of brochures for 3month. The total cost for brochures for 3 month is RM 0.30 x 4500 x 3 = RM 4,050.00
  • 43. billboard advertisement Cost to rent Billboard behind Ayer Keroh toll highway, Mahkota Prade, Jaya Jusco, Al-Azim mosque and Klebang beach and poster with the slogan Your Driving Partner with poster reflecting will be RM 2,500.00 per month. Total cost for 3 month is RM 2,500.00 x 3 = RM 7,500.00.
  • 44. Coupon Use the automobile megazine such as automania & "motor trader for Melaka circulation and offer discount coupons in their magazine for 10% off of external carwash, internal carwash or engine washing for this October, November and December edition.
  • 45. website The cost for established the website base is RM 300.00 per year.
  • 46. Newspaper distributor The charge to added brochures in newspaper that the distributor imposes is RM 0.02. There have 100 brochures everyday for 3 month. The cost is RM 0.02 x 100 x 30 x 3 = RM 180.00.
  • 48. Area of Responsibility performing the accounting, budgeting and financial reporting activities record activities for administrative expenses of company, such as salaries, employee fringe benefits, travel expenses, office expenses, and other administrative expenses.
  • 52. Company Break-even From the calculation, our company can get a break-even about 10 month after running the business. 10 647.88104RM 487.631046RM =
  • 54. Financial Ratio Analysis Is a financial statement report-company position at a point in time and on its operation over a certain period. To show the relationship among financial statement account.
  • 55. Company Financial Ratio Analysis sales incomenet marginprofitnet = = = 2 44.1 000.20459RM 717.77663RM liabilitycurrent essetcurrent ratiocurrent === 67.0 302.77682RM 000.20459RM equitytotal liabilitycurrent ratiodept === 647.88104RM 487.631046RM-774.551255RM