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This document outlines a proposed business plan for an online marketplace that connects startups and small businesses with service providers. It notes that the small business market is large, with 50-80 million employees in the US alone spending over $300 billion on services annually. The plan is to build a web application that allows users to create profiles, projects and to-do lists to outsource work. Revenue will come from user and provider fees to use the site as well as advertising, bids on projects, and partnerships with other businesses. The goal is to reach $5.4 million in total revenue by the third year.

1 of 19
2006
Business services marketplace for startups and small business service providers pay to register, then compete and pay to pitch user posted projects users virally connect to team & advisors businessPlan develops and advises contacts and projects to post
Business - Plan - Operate - Watch - Connect Aggregate Startups & Small Businesses Provide Growing Databases Encourage User supplied content Publish user evaluations similar to Vault Provide Rapidly Usable Tools That Plan - Operate - Watch - Connect Charge for Largest Users and Groups Only Match Them With Appropriate Service Providers Provide Large Diverse Lead Generation & RFQ Provide Tools to Standardize Promotion & Proposals Charge to Register and to Pitch When Invited Web 2.0 Application Build Simple Hosted Applications Charge A Monthly Subscription Fee Small Businesses Individuals User-submitted content Collaborative interaction Plan Operate Watch Connect
BusinessPlan a Starting and Continuing Focus Almost 800,000 searches per month 10,000,000 searches per year! 38 Phrases make up 80% of searches
Market Startups & Small Businesses Startups & Small Businesses Big Market & Worldwide Un-served Very Valuable Huge Commerce & Purchasing Huge User Base 50-80mm Employees US Alone Small Business Is Spending $300B or More in Services Purchases
Market First Hand Knowledge Searches 500,000 visitors 75,000 Emails
BusinessPlan Log In or Establish An Account Create The Brief Profile which grows over time
BusinessPlan Get Desk Top Add Projects Add Members Use or Edit To-Do Line Items Invite Providers Assign Responsibilities
BusinessPlan Review Providers Send Invitations
BusinessPlan Active Communications Easy Use
BusinessPlan Functionality Make A Page Out Of An Idea Add Free-form Text, To-dos, Notes, Photos, Files Share Pages With Other People Co-workers Make A Schedule & Reminders Update Using Email And Cell Phone Benefits Improve Personal Productivity Unify Communication Presence Connect People And Their Schedules Connect Their Documents Team Collaboration Shared Workspaces Connect All The People & All The Info
BusinessPlan - Now Database engine built and implemented Venture Plans Angels Sites User Registration, storage, publishing built and implemented Integrate user information with databases and produce customized modifiable actions built and implemented About 15,000 monthly visitors about 20% register now NO LINK ADVERTISING NO SEARCH OPTIMIZATION
Revenue Segments Leads Partner Deals Credit, Banking, Pension, Payroll, etc. Product Deals Advertising Revenue Providers Users
Multiple Revenue Streams $5.4mm Total 100% Year 3 Revenue Providers 30% 30,000 @ $49/year $1.5mm Users 20% 45,000 @ $34/year $1.2mm Bids 50% 2 per user & 3 providers @ $10/each $2.7mm Advertising $$ Books & Periodicals $$ Canned Plans $$ Custom Plans $$ Providers 30,000 Users 45,000 Commerce/Ticket 2 per user Registrants 470,000 Visitors 2,000,000
Cost Run Inexpensively Determine Right Formulas Products Books Service Application Offerings Business Requirements 3-4 Programmers/Web Developers 2-3 Staff Doers Content, Suppliers, Tools Senior Management Develop The Business Isolate Growth Paths Deliver Cash Flow Breakeven Drive Profitability Rapidly
3 Reasons Insuring Success Application Development History Of Application Development Success Properly Balancing Existing Technologies To Get A Software Application Targeted Designed Developed - Delivered Ability To Deliver "This Is Cool Look At This - You (We) Should Be Using This Viral Application That Connects Dozens Of Associates Employees Advisors Ability To Build A Large User Base Community Offering Simple & Powerful Tools Focus On Stage Of Business Focus On Unique Difficulties To That Stage Ability To Monetize The Community
svb Stephen Burakoff BSEE, BSCSE University of Pennsylvania 1975 Founded, Developed BSR to 120 people Bootstrapped - Sold to ADP 1980 1984 Founded, Developed Layered, Inc. to 100 people $13mm Investment - Sold to PeachTree 1989 1994 Founded, Developed NewRiver, Inc. $45mm Investment - $40mm Revenue 300 people
Partners & Exits Small Business Software Financial Services Providers Web Services Small Business Vendors
Thank You

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businessPlan View

  • 2. Business services marketplace for startups and small business service providers pay to register, then compete and pay to pitch user posted projects users virally connect to team & advisors businessPlan develops and advises contacts and projects to post
  • 3. Business - Plan - Operate - Watch - Connect Aggregate Startups & Small Businesses Provide Growing Databases Encourage User supplied content Publish user evaluations similar to Vault Provide Rapidly Usable Tools That Plan - Operate - Watch - Connect Charge for Largest Users and Groups Only Match Them With Appropriate Service Providers Provide Large Diverse Lead Generation & RFQ Provide Tools to Standardize Promotion & Proposals Charge to Register and to Pitch When Invited Web 2.0 Application Build Simple Hosted Applications Charge A Monthly Subscription Fee Small Businesses Individuals User-submitted content Collaborative interaction Plan Operate Watch Connect
  • 4. BusinessPlan a Starting and Continuing Focus Almost 800,000 searches per month 10,000,000 searches per year! 38 Phrases make up 80% of searches
  • 5. Market Startups & Small Businesses Startups & Small Businesses Big Market & Worldwide Un-served Very Valuable Huge Commerce & Purchasing Huge User Base 50-80mm Employees US Alone Small Business Is Spending $300B or More in Services Purchases
  • 6. Market First Hand Knowledge Searches 500,000 visitors 75,000 Emails
  • 7. BusinessPlan Log In or Establish An Account Create The Brief Profile which grows over time
  • 8. BusinessPlan Get Desk Top Add Projects Add Members Use or Edit To-Do Line Items Invite Providers Assign Responsibilities
  • 9. BusinessPlan Review Providers Send Invitations
  • 11. BusinessPlan Functionality Make A Page Out Of An Idea Add Free-form Text, To-dos, Notes, Photos, Files Share Pages With Other People Co-workers Make A Schedule & Reminders Update Using Email And Cell Phone Benefits Improve Personal Productivity Unify Communication Presence Connect People And Their Schedules Connect Their Documents Team Collaboration Shared Workspaces Connect All The People & All The Info
  • 12. BusinessPlan - Now Database engine built and implemented Venture Plans Angels Sites User Registration, storage, publishing built and implemented Integrate user information with databases and produce customized modifiable actions built and implemented About 15,000 monthly visitors about 20% register now NO LINK ADVERTISING NO SEARCH OPTIMIZATION
  • 13. Revenue Segments Leads Partner Deals Credit, Banking, Pension, Payroll, etc. Product Deals Advertising Revenue Providers Users
  • 14. Multiple Revenue Streams $5.4mm Total 100% Year 3 Revenue Providers 30% 30,000 @ $49/year $1.5mm Users 20% 45,000 @ $34/year $1.2mm Bids 50% 2 per user & 3 providers @ $10/each $2.7mm Advertising $$ Books & Periodicals $$ Canned Plans $$ Custom Plans $$ Providers 30,000 Users 45,000 Commerce/Ticket 2 per user Registrants 470,000 Visitors 2,000,000
  • 15. Cost Run Inexpensively Determine Right Formulas Products Books Service Application Offerings Business Requirements 3-4 Programmers/Web Developers 2-3 Staff Doers Content, Suppliers, Tools Senior Management Develop The Business Isolate Growth Paths Deliver Cash Flow Breakeven Drive Profitability Rapidly
  • 16. 3 Reasons Insuring Success Application Development History Of Application Development Success Properly Balancing Existing Technologies To Get A Software Application Targeted Designed Developed - Delivered Ability To Deliver "This Is Cool Look At This - You (We) Should Be Using This Viral Application That Connects Dozens Of Associates Employees Advisors Ability To Build A Large User Base Community Offering Simple & Powerful Tools Focus On Stage Of Business Focus On Unique Difficulties To That Stage Ability To Monetize The Community
  • 17. svb Stephen Burakoff BSEE, BSCSE University of Pennsylvania 1975 Founded, Developed BSR to 120 people Bootstrapped - Sold to ADP 1980 1984 Founded, Developed Layered, Inc. to 100 people $13mm Investment - Sold to PeachTree 1989 1994 Founded, Developed NewRiver, Inc. $45mm Investment - $40mm Revenue 300 people
  • 18. Partners & Exits Small Business Software Financial Services Providers Web Services Small Business Vendors