This document outlines an agenda for a workshop on generating business ideas. The objectives of the workshop are to teach participants how to gather information to prepare a business plan, write a business plan, and understand the contents of a business plan. It discusses topics like creativity, innovation, defining business ideas and opportunities, sources of ideas, and brainstorming techniques. Participants will practice identifying business opportunities from problems and underutilized resources in their area.
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2. What are your expectations
regarding this workshop?
Why are you here?
Introduce your self
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3. OBJECTIVES
At the end of the training, the trainees should be able to:
Gather the necessary information to prepare a business
plan
Use available information to prepare a business plan
Describe the process of writing a business plan.
Describes Procedures to write BP
Understand Contents of BP
Prepare their own Business plan
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4. The nine dot exercise
Tell the trainee with full instruction
what to do in this activity
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NINE DOTS
6. M6-F3
QUOTE
Where others see problems,
entrepreneurs see opportunities.
Creativity emerges from the elimination of all
unnecessary assumptions.
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7. Creativity
Meaning of Creativity
Creativity is the ability to design, form, make or do
something in a new or different way or it is the ability to
come up with innovative solutions to needs/problems and to
market them.
CREATIVITY: is the ability to create or make something
new or differently. It results in new idea or knowledge
An entrepreneurs creativity is often the difference between
success and failure in business.
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Barriers to creativity
searching for the one right answer
focusing on being logical
blindly following the rules and routines
constantly being practical
viewing play as frivolous
becoming overly specialised
avoiding ambiguity
9. Continued
fearing looking foolish
- fearing mistakes and failure
- believing that Im not creative
The key to spurring the imagination is to learn to
think fluidly and flexibly
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10. M6-F6
INNOVATION
Is the introduction of a product or
service that is new or significantly
improved, considering its
characteristics or expected use.
Is the process of converting or
translating creative ideas in to practical
account/physical existence. It results in
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It may also be the implementation of
production, distribution, marketing or
organizational methods and
processes that are new or
significantly improved.
12. Business Idea
Meaning of Business Idea
A business idea is the response of a person or
persons, or an organization to solve an identified
problem or to meet perceived needs in the
environment (markets, community, etc.).
A good business idea is essential for starting a
successful venture and to stay ahead of competition.
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13. CONT
Business idea is an idea of providing goods and services
to meet customers needs at a profit
Finding a good idea is the first step in transforming the
entrepreneurs desire and creativity into a business
opportunity.
Good business ideas, however, do not usually just occur
to an entrepreneur.
Business idea: can be any unsatisfied needs of the
society.
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14. Why Generate Business Ideas
There are many reasons why entrepreneurs
or would-be entrepreneurs need to generate
business ideas. Here are just a few:
You need a great idea to start a new business
Business ideas need to respond to market needs
Business ideas need to respond to changing
consumer wants and needs
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15. CONT
Why Generate
Business ideas help entrepreneurs to stay ahead of
the competition.
Business ideas are needed to exploit technology and
do things better.
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16. CONT
Why Generate .
Business ideas are needed because the life cycles of
products are limited.
Business ideas help to ensure that businesses
operate effectively and efficiently.
Business ideas help to solve natural resource
scarcity, pollution and depletion.
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17. Business Idea
NEW IDEAS FROM OLD/SCAMPER MODEL/
Amplify - Make it bigger
Minimize -make it smaller
Eliminate parts
Put to other use
Rearrange parts -modify parts or ideas: color, taste
Combine parts of ideas
Substitute different materials, parts, or methods
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18. Business Idea
Sources of Business Idea
Hobbies/Personal Interests
Personal Skills and Experience
Mass Media (newspapers, magazines, TV, Internet)
Business Exhibitions
Surveys
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19. Business Idea
Sources of .
Customer Complaints
Natural scarcities and pollution
Changes in Society
Brainstorming
Being Creative
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20. Business Idea
Brainstorming
is a technique for creative problem-solving
as well as for generating ideas.
Its objective is to come up with as many
ideas as possible.
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21. Business Idea
Brainstorming .
There are FOUR RULES for BRAINSTORMING:
Dont criticize or judge the ideas of others
Freewheeling is encouraged-ideas that seem to be
wild or crazy are welcome.
Quantity is desirable the greater the number of
ideas, the better
Combine and improve upon the ideas of others
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22. Business opportunity
WHAT IS A BUSINESS OPPORTUNITY?
A business idea is worth nothing if customers are not
prepared to pay for it
A business opportunity may be defined simply as an attractive
investment idea or proposition that provides the possibility of a
monetary return for the person taking the risk.
A good idea is not necessarily a good business opportunity.
So, what turns an idea into a business opportunity?
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23. Business opportunity
CHARACTERISTICS OF A GOOD BUSINESS
OPPORTUNITY
Real demand: respond to unsatisfied needs or
requirements of customers
Return on investment: provide acceptable rewards for
the risk and effort required
Be competitive: be equal or greater than the available
products or services.
Meet objectives: meet the goals of the person who take
the risk
Availability of resources and skills: the Epr is able to
obtain the necessary resources..
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24. IDEAS Vs OPPORTUNITIES
IDEAS OPPORTUNITIES
....last for ever ....are perishable
.are free .require work
.everybody has ideas .require fit
.do not need customers .must create customer
to survive value
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25. M6-F11
Clue: NEEDS AND UNDERUTILIZED RESOURCES
PROBLEMS AND UNMET
NEEDS
Thefts
Lack of qualified labor
Lack of leisure options
UNDERUTILIZED
RESOURCES
Cinemas
Old factories facilities
Unfinished buildings
Make a group consisting five members and try to identify
problems in your surrounding and turn the problem in to
Business opportunity
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