Five rules for creating great presentations: 1. Treat your audience as king - focus on what you can do for them and why they should adopt your ideas. 2. Spread information and keep things moving - don't overload slides with text and keep the audience engaged. 3. Help the audience understand which product or idea has the best features for their needs. 4. Practice your presentation - slides are not just for decoration but to enhance your message. 5. Follow the first four rules to create an effective presentation that informs and engages your audience.