Butik happy summer 2020
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The document discusses the importance of creating positive brand experiences during the COVID-19 recovery, emphasizing safety, wellness, togetherness, and supportiveness. It outlines strategies for brands to engage consumers through digital and physical experiences while adhering to health guidelines. Recommendations include small group interactions, local community activities, and maintaining a focus on mental health and meaningful connections.
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Ad
Butik happy summer 2020
- 1. HAPPY SUMMER2020 COVID19 BESPOKEBRAND EXPERIENCES
- 2. Creating SMILES is a moral duty, especially in Corona recovery times
- 4. More than ever BRAND SALIENCE To bring your brand into the conversation And create influence in a non commercial way on consumer decision making To attract the loyalty switchers with bespoke distinctiveness Source: How brands
- 5. Before Corona BRAND SALIENCE was mainly created by (LIVE) BRAND EXPERIENCE
- 6. 2020 The breakthrough of digital replacing physical fun experiencesONLINE APERO ONLINE SPORTS ONLINE PARTY ONLINE TV SHOWS
- 7. But nothing beats the real world where you feel the energy of the experience
- 9. But it will be another social distance world
- 10. Physical contact will never be
- 11. we will extend our #staycation in local community, nature & urban You are not alone
- 12. Source: Steven Van Belleghem We need mental health treatments
- 14. We are moving towards REAL, DEEP & SELECTIVE SOCIAL CONNECTIONS
- 15. It all started with that one person: Your Corona buddy
- 16. Looking forward to get outside, but in small groups Source: But everyone is looking forward to returning to the new normal 11
- 17. From digital to phygital for close friends Smiles over likes Friends over followers Kisses over Xs Emotions over emojis Conversation over comments We are ready We are together A true bond Connected through spirit No shallowness, no time for the superficial We dont need you We need us This is real, this is the original We are the original We are the sixpack
- 20. The renewed 2020 Brand Experience Immersive E-mmersive Cost efficient Small groups without physical 1-1 contact Respect for the privacy & law At home Cost efficient Small groups with physical 1-1 contact Respect for social distancing & cleanliness Out of home
- 21. Forget your marketing agenda Follow the agenda of the Corona crisis
- 23. The phases synchronise with the search for meaning pyramid PHYSICAL HEALTH HAPPINESS MEANING CORONA PEAK CORONA RECOVERY POST CORONA Adapt the brand experience according to the needs of the individual during the health crisis. 1 2 3
- 24. Create a positive and happy vibe during summer
- 25. Human yet bespoke brand experiences 1 Safeness: small & smart brand experiences 2 3 Wellness: good vibes for mental health Togetherness: Interact with small intimate groups and inspire them to do 4 Supportiveness: Be the helping hand and brand
- 31. Win your caravan for a vacation at home with great experiences from brands and content such as concert, home cinema,
- 32. Artists playing on balconies with great experiences from brands and performances
- 33. Events at home real event experiences
- 34. Rent a bartender
- 35. Rent a mobile tap
- 36. 2 Out of home with friends
- 38. Belgians will spend their holiday in the own country, even in their own environment and no events will be allowed. This means they will look for activities in their proximity. Brands can take up the role to entertain the people and make them happy. Summer of 2020 will be unusual
- 39. Happysummer2020.be Consumers Brands Organisations We create a platform
- 40. These proximity brand activations can only be allowed with the following rules: 1. Physical distancing in all non private activaties 2. Tracking & logging (public app) 3. Hand hygiene 4. Mouth masks for personnel 5. Temperature scan 6. Capacity control queeing Proximity brand activations
- 41. Bring joy in the streets
- 42. Create activities in the city
- 43. The desire for activities in the city
- 47. Drive in movie
- 48. Cycle in movie
- 49. Drive in Feesje in den Otto
- 50. Smart & Small Distinctive activations Why not officially re-open the benches in the city with sampling?
- 51. Target them with Smart & Small Summer samplings
- 52. From digital to mobile aperoLike an ice cream cart driving through the streets And stopping in the parcs We look for friend groups We sell / sample mocktails With a routing and planning that we communicate.
- 53. Terrace extensions for local horeca with limited capacity In public spaces we install extra chairs and tables with Deliveroo for food, great experiences from brands and content such as concert,
- 54. Door to door sampling
- 55. Innovation in execution CONSUMERS LOOK TO BE PROTECTED, IN BOTH A REACTIVE AND PROACTIVE WAY Not all of this is good for the environment CONSUMERS ARE LOOKING FOR PROTECTION PREVENTION IS BETTER THAN CURE A huge interest in building up immune systems WATCH OUT : CONSUMERS RESORT TO PLASTIC AS PREVENTATIVE MEASURE AND WILL HAVE A LONG LASTING IMPACT ON CONSUMER BEHAVIOUR Users increased use of online payment, less cash *data for PhonePe, UPI app in India Limited capacity Social distancing Contactless Culture Etiquette Cleanliness Untouched by human hands IMPACT ON CONSUMER BEHAVIOUR Users increased use of online payment, less cash *data for PhonePe, UPI app in India
- 56. Safe screens
- 58. Care for youth organisations Small event partnerships Utilities sponsorship: Thermometer Heat meters Handgels Product sponsorship: