Buy a Unicorn - Ecommerce Store
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The presentation focuses on enhancing the online shopping experience for younger mothers, emphasizing the need for situation-based and weather-appropriate clothing. It introduces the brand 'unicorn,' which offers unique, playful, and diverse clothing for children aged 3 to 10, alongside creative marketing strategies. The visual identity is shaped through specific typography and color schemes, with various mockups provided for different web pages.
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Buy a Unicorn - Ecommerce Store
- 2. For me, online shopping is needs to be more intuitive for mothers, the first thing we think about is what the clothing is used for.
- 3. I shop clothing that fits the situation. I need to be able to buy useful and affordable clothing for my daughter to play in the mud and if we go out for dinner I hope to find something more elegant.
- 4. How can we make online shopping more useful and engaging for parents?
- 5. To make sure we provide a unique shopping experience, we need to look at how our User thinks. As mainly targeting younger Mothers with kids in the age between 3 and 10 (without leaving the Fathers behind) we need to follow their needs. 1. Situation Based Clothing 2. Weather Based Clothing
- 6. 1. Situation Based Clothing Play School Elegant
- 7. 2. Weather Based Clothing
- 8. The Brand: Unicorn - Buy a Unicorn - diverse - playful - quirky - fun - ? Unique Clothing for Unique Kids - the rainbow has all colours included, nothings impossible - the unicorn stands for uniqueness - make people feel special by purchasing their own unicorn - we fulfill childrens dreams of a fairy tale wonderland - creative marketing - catch your unicorn (find unicorns and get 20% off your next buy) - 404 page saying: You lost track of your unicorn, please reload and try again
- 9. Getting the unicorn mood? and mix it with a timeless look and a clean layout
- 11. How does the identity system look like? Styletile Unicorn Fonts: Montserat Regular Montserat Semi Bold Montserat Bold Main Brand Colours Secondary Web Colours Button Action BUTTON BUTTON Button Neutral
- 12. Can you sketch a unicorn?
- 22. Landing Desktop
- 23. Landing Mobile
- 24. Category Desktop
- 25. Category Mobile
- 26. Product Desktop
- 27. Product Mobile
- 28. Basket Desktop
- 29. Basket Mobile
- 30. Thank you for your Attention, you just saved the Rainbow Unicorn Sabrina Bruehwiler