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Buyer persona

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Jennifer Hernandez is the new Head of Customer Service at a company. She has worked in customer service for 5 years. Her goals are to improve the existing customer service team and processes while introducing new expectations. She wants to remain true to the original team and company culture but introduce positive changes. Her challenges are balancing the existing team and new changes while getting everyone on board.

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Buyer Persona Jennifer Hernandez By: Jose Lopez
Jennifer Hernandez BACKGROUND: Head of Customer Service New to the company as of 4 months ago; worked at last company for 3 years Single with 2 pet dogs (Boots, 2 and Dots, 3) DEMOGRAPHICS: Female Age 25-35 Single Income: $160,000 Urnab IDENTIFIERS: Calm demeanor Gets down to business Asks to receive and look over all data
Jennifer Hernandez GOALS: Improve existing team and bring new members Support preexisting rules while introducing New and potentially better expectations CHALLENGES: Remaining true to the original team and company Having everyone on board with the new changes HOW WE HELP: Allow the transition to be smooth and have all Employees (new and old onboard) Integrate with legal and finance teams systems
Jennifer Hernandez REAL QUOTES: Its been an exciting transitions to a new Company, but it doesnt come without its difficulties. It will be difficult, but I trust that the Existing and new employees with adapt. Ive had a great time getting to know everyone And feel that this move was right both myself and the company. COMMON OBJECTIONS: Im worried that preexisting employees wont See my vision and will want to leave. I dont want to create a new company just make This one better.
Jennifer Hernandez MARKETING MESSAGING: Integrated Teams and Rules ELEVATOR PITCH: We will give you an easy set of rules that integrates the new with your existing rules and platforms, and training to help new employees get up to speed quickly.

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Buyer persona

  • 2. Jennifer Hernandez BACKGROUND: Head of Customer Service New to the company as of 4 months ago; worked at last company for 3 years Single with 2 pet dogs (Boots, 2 and Dots, 3) DEMOGRAPHICS: Female Age 25-35 Single Income: $160,000 Urnab IDENTIFIERS: Calm demeanor Gets down to business Asks to receive and look over all data
  • 3. Jennifer Hernandez GOALS: Improve existing team and bring new members Support preexisting rules while introducing New and potentially better expectations CHALLENGES: Remaining true to the original team and company Having everyone on board with the new changes HOW WE HELP: Allow the transition to be smooth and have all Employees (new and old onboard) Integrate with legal and finance teams systems
  • 4. Jennifer Hernandez REAL QUOTES: Its been an exciting transitions to a new Company, but it doesnt come without its difficulties. It will be difficult, but I trust that the Existing and new employees with adapt. Ive had a great time getting to know everyone And feel that this move was right both myself and the company. COMMON OBJECTIONS: Im worried that preexisting employees wont See my vision and will want to leave. I dont want to create a new company just make This one better.
  • 5. Jennifer Hernandez MARKETING MESSAGING: Integrated Teams and Rules ELEVATOR PITCH: We will give you an easy set of rules that integrates the new with your existing rules and platforms, and training to help new employees get up to speed quickly.