Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss
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This document discusses how Alexander the Great would use statistics and analytics to inform an online business. It outlines how he would [1] understand his objectives and position, [2] see the different types of customers and their objectives, and [3] use stats to choose tactics and test premises, reading results in terms of objectives. Key customer types discussed are buyers, readers, buzz snackers, and bandwidth bandits.
Buyers Readers Buzz Snackers Bandwidth Bandits By Liz Strauss
- 1. Buyers, Readers, Buzz Snackers, and Bandwidth Bandits How Alexander the Great Would Use Stats to Inform an Online Business Liz Strauss www.successful-blog.com
- 2. Statistical doorways. We use concrete constructs for abstract realities. They work in some ways.
- 3. Doors and halls work Visit length Keyword Analysis Popular pages Recent Referrers Visitor paths Returning visitors Entry pages Exit pages for sorting information
- 4. and quantifiable past behaviors. How many visitors and page views? today / in the last hour Where did they come from? keywords / site referrals Which pages are important at the moment? Socnet bumps / work with page How is this comparing? a look at this day last week
- 5. Theyre less effective for aggregating into something that resembles a human
- 6. Because people usually dont behave the way that stats do.
- 7. People do what they want to do.
- 8. People showcase the message attract more traffic appeal to sponsors increase ROI define your value create growth opportunities Make decisions easier and faster
- 9. Got Traffic?
- 10. How Alexander the Great Would Use Stat Programs to Inform an Online Business
- 11. Alexander would understand his position.
- 12. Hed understand his objective. Authority DuckStar Sales GearGuru Circulation InfoPass
- 13. Hed see the players . . . Customers Readers / Fans Buzz Snackers Bandwidth Bandits Waste time and energy
- 14. Hed know their objectives. The One Who The It They Does or Knows It Can Pass On to Everyone The One Place to Get It Buzz Snackers Readers / Fans Buyers
- 15. Now he could focus resources . . .
- 16. Hed use stats to choose tactics. Now these have context. wordle.net
- 17. Alexander the Great would test premises. Month 1 Month 2
- 18. Read results in terms of objectives. 90% 1st Time Visitors Good news?
- 19. Bad News? 12% > 20 minutes Think Context
- 20. Alexander knew the expectation
- 21. could be flanked with innovation.
- 22. They understand. GearGurus who know their customers DuckStars who know their Readers / Fans InfoPasses that serve Buzz Snackers
- 23. Oh and . . . Alexander never lost to shiny objects. Bandwidth Bandits