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May 2nd, 2012
terça-feira, 22 de maio de 12

May 2nd, 2012
Ecommerce and social networks
2
The power of social connections is the
most exciting innovation in ecommerce
since its creation. Nothing simplifies the
process of a sale more than having the
knowledge about habits and preferences
of the consumer.
In efforts to tap in to this information, many
stores have expanded or fully migrated
their operations to Facebook.
Could this be the best
opportunity that social
commerce has to offer?

May 2nd, 2012
The potential of social commerce
3
To understand the real potential of
social commerce, it is necessary to
absorb a few points:
It does not occur without peoples’ involvement
therefore, remodeling the ecommerce operation
with people as the main focus, is imperative.
It is important to encourage and reward the users
themselves for promoting brands and products to
their friends and award them for doing so;
It must occur wherever the user may be, in and
outside of social networks, computers,
smartphones and tablets;
how to accomplish this?

May 2nd, 2012
A new way to sell through the Internet
4
BuyOnSocial is a social commerce
platform that goes way beyond Facebook.
With it, store owners sell their products
through their site; fan page, phone and
tablet, which are all integrated into social
networks providing collective benefits for
the users and store owners.
In this platform, we encourage
people to share their habits
and wish lists in exchange for
tangible benefits, generating
something more valuable than
just a “Like”.

May 2nd, 2012
Multiplatform
5
A unique platform for sales within and
outside of social networks with
support for tablets and
smartphones,with the potential of
targeting various channels utilizing
one specialized system, increasing
your organic media power and
generating potential sales.

May 2nd, 2012
Customization
6
With a customization power of up to
80%, the platform has the potential of
showcasing the visual identity of the
store across all platforms, adding value
to the products, brand value and
encouraging sales.
same template
two layouts

May 2nd, 2012
Social resources
7
Through social engagement, the store owner
encourages sales and broadens his target
audience creating a diverse public through
references by the consumers themselves.
Through a like, share
and tweet, the store
owner can offer
discounts to their users
which encourages the
purchase and generates
an audience.
Through the
comparing resource,
users can post a poll
on Facebook asking
which product they
should buy.
Users know which
products their friends
liked and shared. An
important stimulus for
making a purchase.

May 2nd, 2012
Social Resources
8
With shopping together, store owners can enable
a collective buying resource on their site for a
single product, encouraging sales and leveraging
the audience.
Products, number of people, discount and time of group are set in the admin. area.
Sales will be completed only after 100% confirmation of the purchases made by the group members.

May 2nd, 2012
Administrative Area
9
Consumer–friendly management of all
store necessities as well as following
performance, allowing for complete
control and daily optimizations of the
store’s necesseties. Your store, within
reach no matter where you are.
Promotions
All and or any promotion,
including social resources, are
manageable by product in each
stores’ control panel.
Promotions have security
features such as; date and time
of start and end.
Sales
Transactions are approved automatically,
facilitating the day-to-day operations of the
store owner.
Clients
Notifications of new clients are seen through
the site or social network.

May 2nd, 2012
User-friendly payment method
10
To provide security and ease to the
store owners without sacrificing a
user-friendly purchasing process for
users, B.O.S. utilizes MOIP as a
standard payment method.
With it, the purchasing process takes place entirely
within the store, analyzing the buyer data, avoiding fraud
and finally, automatically completing payment.
Our exclusive partnership provides one of the lowest tax
rates in the market with potential to decrease as the
stores’ profits increase.
B.O.S. can also work with other payment methods
through the development of specific plugins.

May 2nd, 2012
Metrics
11
The platform is created
completely integrated with
Google Analytics and its
electronic commerce
department. Allowing for
thorough analyses of user
traffic, sales and media.
product performance
view and sales traffic
use of discounts and
promotions
time until purchase, best
conversion paths and
shopping cart analyses

May 2nd, 2012
Integration with other systems
12
The idea behind B.O.S. is to take
social commerce to all platforms,
integrating with diverse systems
through their respective APIs.
Through the use of these APIs, it is
possible to integrate BuyOnSocial
storefronts – Mobile, Tablet and Social
app – in existing platforms without
having to re list products or stock.

May 2nd, 2012
Custom Store
Store owners count on the support
of our professionals in the
customization of an exclusive
store front and can begin selling in
as little as 10 days.
Relationship with the store owner
13
B.O.S. foresees a simplified
relationship with store owners,
providing a modern, friendly and
social platform as quickly as possible
with a return percentage of sales.

May 2nd, 2012
Standard Store
Store owners sign up, customize
predetermined sections of the site,
and start selling in as little as 7
days.
Relationship with the store owner
14
Feature foreseen for January 2013.

May 2nd, 2012
Monetization
15
To ensure sustainable growth of the operation,
B.O.S. relies on various sources of revenue
throughout different stages of the life of the store:
Activation: For store owners interested in custom layouts or
integration with other systems, a setup free will be calculated based on
demand.
Partnership commission :.Of the fee retained by means of payment,
a percentage returns to B.O.S. in the form of commission.
Growth: Through a partnership with the digital agency, DBR.ag, we
offer custom–tailored online marketing packages with the intention of
increasing audience reach and prospective customers.
Maintenance: In both B.O.S. store types, the only fixed fee is a 3 to
7% percentage of completed transactions.

May 2nd, 2012
The team and evolution of the product
16
BuyOnSocial is a different kind of startup. é
uma startup diferente. Inaugurated 8 months
ago, B.O.S. spawned from DBR.ag, an online
agency with more than 10 years of existence
specializing in ecommerce operations and
social networks.
Led by executives from the agency
itself but with a dedicated operational
structure committed to the
development of B.O.S.
Its roadmap foresees
monthly releases through
2012 in conjunction with
the launch of the first 20
stores, also to take place
this year.

Thank you

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BuyOnSocial - BOS - Presentation

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BuyOnSocial - BOS - Presentation